The Company
Based in Austin, Texas Roscoe Properties is a full-service property management company dedicated to enhancing asset value for its clients while providing services that keep residents satisfied.
The Challenge
Leasing & Rent Collection
As a rapidly growing company, Roscoe needed to expand its online presence to keep pace, market properties and convert leads. It also wanted to increase resident satisfaction by offering convenient online and mobile services to pay rent and more.
The Solution
RentCafe
RentCafe is a powerful multifamily marketing and leasing platform that includes dynamic property websites, smart multichannel marketing tools and innovative SEO and SEM capabilities. The platform makes life easier for prospects, residents and staff with online leasing, rent payments and maintenance requests.
The Story
Online Leasing & Resident Services
Roscoe selected RentCafe to provide property marketing websites that convert leads and allow prospects to apply online. The websites incorporate resident portals so residents can also make online rent payments and maintenance requests. All data from their property marketing sites is completely integrated with Yardi Voyager, guaranteeing accuracy and eliminating duplicate data entry. Online rent payments have significantly streamlined collections and optimized cash flow for Roscoe. Having a single platform supports the company’s initiative to go paperless and centralize processing to save time and money.
Additionally, RentCafe integrates with Roscoe’s Facebook page and easily guides prospects through the application process. According to Mariana Estrada, vice president of operations, the social media tools provided by RentCafe – such as reviews and social referrals – enhance their listings and help push applicants through the sales cycle more quickly.
Estrada also commented that Roscoe appreciates the regular enhancements Yardi makes to RentCafe. Frequent updates ensure the websites and tools remain innovative and support Roscoe’s ongoing growth and success.
