Texas property management company expands use of Yardi software platform, sees quantifiable results
SANTA BARBARA, Calif., September 25, 2017 — Leveraging the Yardi® Multifamily Suite, Roscoe Properties of Austin, Texas is delivering best practices in real estate management to investors and residents as the company grows. Doubling in size in just three years including adding communities in new markets, Roscoe currently manages more than 70 multifamily properties totaling 16,000 units.
To deliver services that increase resident satisfaction while simultaneously improving real estate value, Roscoe needed to take full advantage of Yardi’s single connected solution for multifamily portfolios.
Mariana Estrada, Roscoe’s vice president of operations, described the many ways that the Yardi Multifamily Suite has improved the company’s processes including marketing, leasing, payment processing and training.
“Online payments through RentCafe® play a huge part in our successful rent collection efforts,” Estrada said. “And Yardi Payment Processing has allowed Roscoe to collect 95 percent of rents electronically and on time. That’s money in the bank.”
Roscoe combines the power of its RentCafe marketing websites with integrated online leasing. A RentCafe nudge marketing campaign, which electronically prompted prospects to revisit Roscoe online, increased leads around 20 percent and gave the company a needed boost during the slow winter months.
Roscoe’s rapid growth also stems from employee training with Yardi eLearning. “Online training with eLearning allows us to grow and move to the next 10,000 units. There are no limitations, and we have reduced new hire training from weeks to just days,” Estrada said. Watch a video about how Yardi eLearning has been a game changer for Roscoe.
“The Yardi Multifamily Suite allows our clients to better serve their customers and improve internal business processes while increasing asset value for owners,” said Terri Dowen, senior vice president of sales for Yardi. “It offers a single connected solution approach that helps our multifamily clients thrive and grow.”
Read success stories highlighting Roscoe’s results with Yardi products.
About Roscoe Properties
Austin, Texas-based Roscoe Properties is a full-service property management company dedicated to enhancing asset value for its clients while providing services that keep residents satisfied. For more information, visit roscoeproperties.com.
About Yardi
Yardi® develops and supports industry-leading investment and property management software for all types and sizes of real estate companies. Established in 1984, Yardi is based in Santa Barbara, Calif., and serves clients worldwide. For more information about how Yardi is Energized for Tomorrow, visit yardi.com.