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By Yardi Blog Staff on May 15, 2014 in Technology
The following interview by Nisha Randhava appeared on the All Property Management blog, an industry resource on property management technology.
In this digital world, where information can be accessed quickly and at any time, managing your online reputation as a property management company is critical. Learning how to access this information and keep it updated in a timely manner however, can be difficult if you do not know where to begin. The property management software Yardi Voyager, provides a reputation management feature. In addition, property managers can utilize the online leasing and resident services and property marketing sites. We spoke with Brad Setser, VP of Marketing, to learn more.
APM: Please describe the product and its function.
Brad: Yardi Voyager is our flagship property management and accounting platform. Voyager, plus a suite of complementary products, creates a full real estate management solution-operations, accounting and ancillary processes and services with portfolio-wide business intelligence and platform-wide mobility-for all types of real estate. We recently launched the latest version of Yardi Voyager, called Yardi Voyager 7S. One of the most significant aspects of 7S is that it’s browser-agnostic, which means the entire program can be run from any mobile device as easily as from a desktop. All new Voyager clients adopt 7S and we’re upgrading our existing clients.
APM: What made you develop your product?
Brad: We know that many people conduct much of their business, personal as well as work-related, on the go.We responded by developing Voyager 7S to help our clients meet the mobile expectations of their residents, tenants and investors. We wanted to make Voyager a one-stop solution where users can conduct all marketing, leasing and property maintenance operations from any mobile device. This accessibility helps our clients attract tenants and residents, retain them with convenient online services, perform maintenance, procurement and other operations more efficiently, and satisfy investors and owners with complete transparency.
APM: For property managers who do not have a lot of time to differentiate between products, why does your product stand out from the competition?
Brad: With Voyager, commercial and multifamily property managers can integrate all front- office and back office systems into a holistic “single stack” system that any user can access from one source, quickly and efficiently. The system is integrated properly and interfacing is not necessary, and efficiency is gained because all information is in one place and easily accessed. For example, property availability, recorded in Voyager, is listed immediately on a property marketing site. A host of ancillary products-such as lead tracking, materials procurement, budgeting, online resident services, revenue management, utility billing management and others- can be rolled out faster and cheaper without interfaces or custom software. Furthermore, comprehensive business intelligence comes faster and easier because compilation of a portfolio’s worth of information is automated.
Find the rest of this interview on the All Property Management blog.