Online Marketing that Works

New Resources on MHN

By Erica Rascón on May 18, 2021 in Marketing

Do you want to excel in marketing and optimize your multifamily property performance? Of course, you do. With a little (free) help from the experts, reaching both goals is simpler than you may think.

Multi-Housing News Marketing Resources

Multi-Housing News (MHN) is a digital magazine that provides leaders in the multifamily housing industry with the most current news, information and analysis. Its content helps decision makers run their businesses more efficiently and profitably.

The ongoing ascent of online marketing highlights a need for insightful, practical and timely marketing content. This spring, we proudly introduce Multifamily Marketing Resources, a user-friendly repository of content to help get the right eyes on your property. Explore articles, videos, reports and more to help you get the most out of your marketing spend.

What online marketing tips and tricks can you learn on MHN?

MHN publishes daily, which means that you get the freshest insights to help you stay ahead of the marketing game. Get an array of timely tips and hacks to make marketing easier. Below is just a sneak peek at what you can find.

Is your website working for you? Your website is no longer just a first impression. It may be your only chance to stand out from the competition. Prospects use websites and their online tours to narrow down potential properties.

“There has been a fundamental shift from the website as a marketing channel to the website as part of the tour,” said Esther Bonardi, vice president of corporate & multifamily marketing at RentCafe and Yardi. “Today, leasing activity starts earlier and it starts on the website. I don’t think this is a passing fad just related to the pandemic,” Bonardi added. “I think these behaviors will stick, especially as we see new Gen Z renters coming into the renter marketplace. Their shopping behaviors were shaped right now at this moment in time. But even for the rest of us, I think the pandemic has gone on long enough that it has reshaped customer behavior.”

Read Attracting and Converting Potential Renters with Your Website to learn how you can transform your website into a more powerful marketing tool.

Create email subject lines that won’t be ignored Every email that you send is battling against dozens of competitors in your prospects’ inbox. The time and creativity that you put into your email won’t fulfill their potential if the email goes unread and deleted.

To improve your open and click through rates, there are five main things to consider. These three are a great place to start:

• Prompt people’s curiosity: Make them want to click to see what’s inside the email. Is it an offer? A new resident service or amenity?
• Make sure the email is formatted well: Create subject lines that are 60 characters or fewer with the important words near the front of the subject line.
• Avoid clickbait-y phrases: Be compelling and transparent. Don’t say they’ve won something if they haven’t or create a false sense of urgency.

Read Email Subject Lines That Work in Apartment Marketing for additional ways to get your emails opened, read and engaging readers.

More marketing goodness to explore on MHN

The field of online marketing constant evolves. Best practices, new techniques and trends can be a lot for small teams to manage. Fortunately, the team at MHN makes it easy for you to stay abreast of the latest in multifamily marketing. Get marketing goodness sent directly to your inbox. Simply subscribe to the monthly digital magazine.