The Balance Sheet - Yardi Corporate Blog

Managing Risk

UK Investment Think Tank

Yardi and Property Week assembled five property investment experts to discuss low-risk ways to find value amid fierce competition for prime property. Industrial, traditional PRS, build to rent and student housing were seen to offer opportunities, with a tough retail climate and political risk on the downside. Panelists Ian Benson: Finance Director, Kier Property Meg Brown: Director […]

Technology

Digital Identity

Blockchain + The Homeless

In December, we named blockchain technology as one of the major trends for 2018. We were on to something. Even though blockchain technology is most often associated with cryptocurrencies, it has exceeded those applications. What is Blockchain? Blockchain is a digital ledger that records transactions in a series of blocks. It exists in multiple copies […]

News, People

NMHC Top Managers

Yardi Clients Shine

Online reputation management matters. How masterfully a company handles feedback can give it a huge advantage over the competition as prospects shop around for a new rental. ORA Power Ranking shifted through the online reputations of 75,000 rental properties. The following list represents the National Multifamily Housing Council (NMHC) top 10 best-ranked managers by online reputation. The […]

Marketing, News

AIM Insights

2018 Marketing Conference

Multifamily marketers gathered in Huntington Beach, California, for the 2018 Apartment Internet Marketing (AIM) Conference on May 6-9. This year’s event focused on the latest digital marketing trends and technologies. “Marketing executives are increasingly called on to shape the resident experience and manage the pace of innovation,” shared Steve Lefkovits, executive producer of AIM. “We’re delighted […]

african american woman at laptop completing e-learning course

News, Technology

Sustainable Training

Yardi eLearning

Do you find that your internal staff training program lacks engagement or consistency? Yardi eLearning’s featured topic for this month focuses on creating effective and sustainable training programs for busy real estate companies. Take the pressure off of your training team with these best practices. The Balance Sheet caught up with Michael Joiner of Yardi […]

News

Bidding Wars

In Surprising Cities

Need to motivate your customers? Use your blog or newsletter to notify prospects that your property stands in one of the hottest, burgeoning markets in the nation. Perhaps they know that—they are already interested in buying in the area–but do they know about the local bidding wars? Bidding wars aren’t limited to the large cities […]

Giving

United Way Shoebox

Yardi Atlanta Pitches In

Before you discard an empty shoebox or a duplicate Happy Meal toy, think again. Those seemingly small items can go a long way toward promoting health and happiness for women and children in need. The Shoebox Project is a program hosted by the United Way. A few weeks before Mother’s Day each year, United Way […]

News

Pet-Friendly, Plus

Value-Add Services Pay Off

Welcoming pets onto your property was your first step in the right direction. Nearly 70 percent of U.S. households own a pet, reports the 2017-2018 National Pet Owners Survey. Pet-friendly apartments appeal to a broader spectrum of households. But don’t stop there! Several properties in your area are also pet friendly. What makes you different? Outshine […]

News, Technology

Argentum

Senior Living Industry Meets

Don’t miss the Argentum Senior Living Executive Conference and Expo on May 14-16, 2018. This year’s event will take place in sunny San Diego. The Conference Join more than 2,700 of your fellow C-level executives for three days packed with informative sessions and networking opportunities. Sessions covered include memory care, technology, hiring and management, safety, […]

People

Providence Place

Senior Living Success

“You can’t manage what you don’t measure,” says Gino Gentile, VP of sales and customer service for senior living provider Providence Place of Pennsylvania. Providence Place needed integrated software to handle lead management at its five senior living properties. It became clear to Gentile that streamlining Providence Place’s operations on a centralized platform would help […]

Marketing

Increase Leads

With RentCafe REACH

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. […]

Giving

UCSB TMP

Yardi supports tech education

One of the most innovative programs on the UC Santa Barbara campus, the Technology Management Program (TMP) benefits students, employers, and the community at large. The TMP focuses on practical applications of tech and engineering skills in the workplace, and now offers a fast-tracked master’s degree program for those wishing to further their education. “We […]

News

5 Hottest Markets

For Senior Housing

In many cities, senior housing growth has plateaued. Over saturated markets have led to stagnant occupancy rates. According to the National Investment Center for Seniors Housing and Care, 2017 ended with the national occupancy rate at 88.8 percent, down 70 basis points year-over-year. The greatest stagnation takes place in markets with low barriers to entry, […]

Marketing

Blogging 101: Pt 5

Sharing Your Content

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]

News

Apartment Jobs

Snapshot from NAAEI

The National Apartment Association Education Institute (NAAEI) now issues monthly reports called the Apartment Jobs Snapshot. The report includes an overview of the job market as well as a special highlight for a key position within the industry. Creating the Report The report addresses concerns faced by NAA members for years: a lack of comprehensive […]

News

CRE Tech

Boom or Bust? Experts Weigh In

“CRE Tech Industry—Boom or Bust?” was the question posed in a recent Realcomm-hosted webinar. The answer will depend on technology providers’ ability to differentiate themselves and deliver solutions that create value for building owners and operators, according to a panel of real estate technology suppliers, investors and users including Yardi’s Alex Stanton. The five webinar […]

News

May Holidays

Fun Multifamily Celebration Ideas

The month of May has a ton of holidays. You don’t have to keep up with them all, but highlighting a few can be a rewarding way to engage residents. Here are a few May holiday ideas that can help to build loyalty and boost resident retention. May 6, National Nurses Day May 8, National […]

People

Better Homes

Real Estate in the UAE

Better Homes LLC in the United Arab Emirates takes pride in seeing things just a little sooner than almost everybody else. Linda Mahoney formed the company in 1986 after noticing the lack of professional real estate companies in Dubai, the country’s largest city. Since then, she and her team have dedicated themselves to understanding their […]

Marketing

Blogging 101: Part 4

3 To-Dos Before Publishing

Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]

Marketing

Blogging 101: Part 3

Creating Great Images

Once you’ve chosen a blogging platform and written content, the next step in creating an engaging blog post is to include great media. Media includes visuals such as photographs, infographics, illustrations, and videos. For today’s post, we will focus on photography. Most modern smartphones are adequate to take a great image for blog posts and […]

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