Posts by: Erica Rascón

7 Ways to Earn Loyalty

During Social Distancing

Social distancing is a necessary yet challenging directive for apartment communities. We must build a sense of community and safety if we want to earn resident satisfaction and loyalty. But social distancing practices don’t exactly conjure warm, fuzzy feelings. We’ve got seven tips for maintaining resident satisfaction and earning loyalty even when keeping your distance. […]

News

Improve Value

4 Ways LIHTC Can Help

By now, you’ve heard about low income housing tax credits (LIHTC). LIHTC can boost revenues up to 9% and offset up to 80% of project costs. But the program brings its own fair share of risks, headaches and complicated paperwork. If you’re considering this funding option for your next project, there are 4 things you […]

People

Employee Spotlight

Catriona Banks Orosco

It all started with a baby. In 1995, Catriona Orosco welcomed a handsome baby boy into the world. She was quickly dissatisfied, however, by the drab and impractical clothing on the market for nursing moms. “I thought I could do better,” she says. She had no idea that her career with Yardi was in the […]

Marketing

Spring Marketing

RentCafe & Social Media

As the snow thaws and daylight lingers through the evening, your residents will be itching for fun ways to get outdoors and spend time with loved ones. Catch their attention with your community events! This guide will offer quick and simple steps for launching your events towards success. Before the Event After you’ve planned the […]

People

Love + Basketball

Employee Spotlight, Kelvin Arps

Kelvin Arps braced himself as he steadily dribbled the ball. He was surrounded by his siblings and cousins, some as teammates and others as opponents. Basketball was serious fun in this family, and he knew he’d have to think fast, communicate well, and find creative ways to out-perform his older family members. When those skills […]

Giving

Health and Wellness: Afya

From Landfills to Saving Lives

Imagine that you are a skilled physician. You’ve taken a month off work to volunteer at a clinic in Tanzania. Upon arrival to the clinic, you immediately encounter families in need of medical care: inflections, malaria, injuries and deadly viruses. You expect that the clinic staff will point you towards the supplies that you need […]

Marketing

Digital Conversations

Chatbots in Multifamily

Imagine never picking up the phone to answer prospects’ questions yet still receiving stellar reviews for customer service. Can you see a future where residents only visit the leasing office for friendly conversation? All their questions, concerns, and feedback are addressed without consuming staff time. Chatbots are bringing these seemingly unrealistic expectations to reality—and it’s […]

News

3 Questions to Ask

Vendors: Assets or Liability?

There are several factors that can influence a change in a property’s performance. The economy and market conditions are often the largest influences that are beyond your control. Smaller and more controllable factors, like vendor selection, may influence your success as well. If you haven’t evaluated your vendors’ performance since striking the contracts, now is […]

News

Resident Health and Safety

Multifamily Resources

From stomach bugs to the flu, viral outbreaks are a regular occurrence anywhere where community exists. When it comes to a new risk, such as COVID-19, property managers may feel that you are facing unknown terrain. Fortunately, a new release from the Center for Disease Control (CDC) sheds light on how to best care for […]

News

Answering the Call

CommonBond Affordable Housing

Yardi client CommonBond Communities entered 2020 with good news. The St. Paul-based developer reported that four transactions will create 267 affordable homes and renovate of 101 units. These additions brought the 2019 total to a record-breaking 925 housing units at an average cost of $191,000. The cost will include renovation and new construction. With the […]

Giving

My Furniture Bank Canada

Furnished Home, Warm Heart

S.W. was happy to move her family into a new Ontario apartment. Within a few nights, however, she noticed red sores on her children followed by sickness. “The new building had bed bugs,” she sighed. “We all got sick. The landlord fumigated, but we had to throw out all of our furniture. It took me […]

News

9 Easy Tips

Reduce Pet Make Ready Costs

Pet-friendly policies can help a community thrive. Pet messes and odors, however, can increase your “make ready” costs and cause resident complaints. We’ve identified a few pet-friendly tips that will help residents enjoy their furry roommates while keeping your costs low and renter satisfaction high. Poor pet maintenance will cost you Tenant turnover costs vary […]

News

Reshoring Jobs

Benefits for U.S. workers, real estate

A thriving job market is great for commercial real estate, especially when it demands industrial sites. After decades in China, several American-owned manufacturers are bringing their jobs back to American soil. Property developers and owners in a few unlikely areas are benefiting from reshoring efforts. Why the Switch? The American skilled labor workforce has always […]

Matrix, News

Southern Heat

Southeastern Markets Reign in Q1

Yardi Matrix national multifamily report reveals that the southeastern markets continue to demonstrate strength. Not surprisingly, affordability and job opportunities attract renters to the region. Yet as with most of the nation, major metropolitan areas have become less affordable—and therefore less feasible—to most renters. A few surprising suburbs spark renters’ interest instead. Old news, new […]

News

What Students Want

NMHC Survey Insights

In the 2020 National Multifamily Housing Council & Kingsley Apartment Resident Preferences survey, 373,000 residents living in 5,336 communities across the U.S. shared their feedback on what renters want. Millennial renters, particularly college-aged adults, expressed their most desirable features in rental housing. Hot topics for the year included parking, sustainability, health, and security. Amenities in […]

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