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Posts by: Geneva Ives

Marketing

AI Alt Text Generator

For RentCafe websites

Great news for RentCafe websites on the RentCaffeine platform! We’ve added an AI alt text generator that makes uploading new photos faster and easier. This tool creates alternative text — more commonly known as alt text — automatically for you. Alt text is copy that describes images using words, making your website more accessible to people […]

Marketing, People

Towne Properties

On REACH SEO & PPC

Michael Wilke is the marketing strategist at Towne Properties. When he joined the company in 2014, Towne was dependent on ILS advertising for leads and leases. Towne’s property sites didn’t have online leasing yet. In his current role, Michael has worked with the rest of the marketing team to modernize Towne’s online user experience to meet […]

Marketing

Towne Properties

Award-winning websites

We’re excited to celebrate a recent win for Towne Properties, a Yardi and REACH by RentCafe client. In June, it was announced that two of Towne’s redesigned property websites received Hermes Creative Gold Awards in the Electronic Media / Social Media / Interactive Media category. Both websites were built on our RentCafe platform and supported […]

Events, Marketing

5 Questions

For Better Marketing Returns

Are you ready to drive results that matter? Property marketing spend can significantly impact NOI — in a positive way — but only if you know what questions to ask your marketing team. It used to be hard to see and understand property marketing results. Marketers had a hard enough time tracking which leads came […]

Events, Marketing

11 Big Ideas

Marketing 101 from AIM 2022

More than 800 people joined the Apartment Innovation and Marketing Conference in Huntington Beach last week for four days of learning, networking and fun. The REACH by RentCafe digital marketing agency was in attendance as marketing leaders and multifamily experts from across the country took the stage to share both strategies and results. Here are […]

Marketing, People

Sarah Wieman

Proving Marketing Returns

Property marketing has always been an art, but these days, there’s more science involved than ever before. Sure, you need art to tell the story of your community and inspire prospective renters to take the next step. But you need science to prove that your campaigns are working or, if they’re not working, help redirect […]
left brain right brain aim 2022

Events, Marketing

A Beautiful Mind

AIM 2022

Are you a right-brained creative or a left-brained pragmatic? And when it comes to property marketing, which is better? That is the subject up for discussion at the Apartment Innovation and Marketing Conference (AIM) this year. For years, there has been a belief that people favor one side of the brain or the other. The […]

Marketing

Website Wisdom

Neha Marathe, REACH by RentCafe

What makes a rental property website stand out from the crowd? Anyone trying to attract and convert renters online knows it’s a competitive market — one that’s only gotten hotter as property management businesses became increasingly tech savvy during the pandemic. If you’re looking for a few property marketing website tips and tricks, Neha Marathe […]

Technology

Home, Smart Home

Meet Yardi's Smart Home Solution

Smart home technology is expanding rapidly. Renters want smart home amenities for security and convenience. Property managers are interested in its easy and productive operational management. Smart home technology is also used for risk mitigation and real-time insights to improve buildings’ sustainability as well as property managers’ understanding of their properties’ processes. RentCafe Home IQ […]
DIY SEO for property marketing article thumbnail

Marketing

DIY SEO

For apartment marketing

Search engine optimization: You know you should be doing it, but are you taking proactive steps to optimize your apartment marketing website? By now, the benefits of SEO for apartment marketing are clear. By optimizing your site, you make it more attractive in search, both to search engines and potential customers. When search engines like […]
Gen Z design thumbnail

Marketing

Design Preferences

Of Gen Z

Say goodbye to Millennial Pink and hello to Gen Z Yellow! When it comes to Gen Z design preferences, this generation of renters has a style all their own. Check out the infographic and keep reading to learn how you can meet the visual expectations of your newest customers. Survey says REACH by RentCafe recently […]

Marketing

Meet REACH by RentCafe

Full service digital marketing agency

Yardi announced today the launch of REACH by RentCafe®, a comprehensive digital marketing agency for multifamily property management. The agency helps clients reach more renters, improve marketing success and reduce unproductive spend through expert creative, search marketing and strategy analysis. REACH offers corporate and property website development as well as custom design assets ranging from logos to email […]

Marketing

Leading the Market

Westcorp Talks Strategy

For more than 35 years, Westcorp Property Management Inc. has focused on spaces and places that bring out the best in people. It creates, invests in and manages residential, commercial, hotel and mixed use properties. The company is based in Canada and has properties both in Canada and the U.S. It’s no surprise that a […]

Marketing

Marketing Metrics

5 to Track

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Does this sound familiar? Even though these words were said by retail magnate John Wanamaker more than 100 years ago, they still ring true today to many in real estate. With the broad expansion of the digital marketplace […]

Marketing

Gen Z Renters

Next Generation Expectations

The oldest members of Gen Z are turning 24 this year. They were just seven years old when Facebook launched and 13 when Instagram came along. They have never known a time without the internet. And they’re poised to be the largest generation of renters ever. Just when we’ve adapted to Millennial renters, this new […]

Marketing, Technology

Let’s chat

Picking the right chatbot

Property management chatbots have been a hot topic lately, especially for multifamily rentals. A chatbot can meet renters’ increasing demands for digital communication and capture more leasing opportunities, but only if it’s used wisely. First, we’ll talk about why you should consider “hiring” a chatbot if you don’t have one on staff already. Then, we’ll […]

Marketing

Digital Marketing

Strategies for Multifamily

Property marketing — once constrained to classified ads, flyers and yard signs — has largely gone digital over the last two decades. And while most multifamily property management companies market their properties and vacancies online in one way or another, many aren’t using digital marketing to its fullest potential yet. Done well, digital marketing is […]

Marketing

And Action!

Video Skills for Leasing Agents

As leasing technology and the customer journey has evolved, so has the role of the leasing agent. Also called leasing consultants or leasing specialists, these are the people who help walk prospects through the process of becoming residents … a path that’s become increasingly virtual. Even before the COVID-19 pandemic, renters were doing most of […]

Marketing

Marketing Analytics

Create, monitor, adjust

How do you create the perfect property marketing strategy? One that delivers the biggest ROI for your budget? In the days of flyers, yard signs and billboards, creating a winning marketing program used to be somewhere between a guessing game and an art form. But now that most rental searches begin (and sometimes finish) online, […]

News

Pivotal Shifts

Emerging Multifamily Trends

There’s no way to introduce an article about the changes wrought by 2020 that doesn’t underplay the significance of the COVID-19 pandemic. It’s affected the way we do everything — limiting travel, increasing screen time and turning even the most basic activity into an exercise in risk management. For people in the multifamily industry, apartment […]
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