Posts by: Geneva Ives

Office Space Survey

Tenants Still Find Value

The findings of the first BOMA International COVID-19 Commercial Real Estate Impact Study reveal that the death of the office is greatly exaggerated. While many tenants are reassessing the use and the size of their physical offices, a strong majority (74%) see their in-person office space as vital to conducting successful business. The nationwide survey […]

Marketing

Reputation Management

5 Ways to Stay on Top

In the age of online everything, it takes a lot more than a good website to stay on top. Ratings and reviews are the new “word of mouth” for multifamily properties, so it’s critical to proactively monitor and protect your online reputation. Here are five reputation management strategies to make sure your communities get the […]

Events, Marketing

Yardi + AIM

Live webcast Sept. 17

Are you missing live events? While we can’t bring back the hum of the tradeshow floor just yet, we’re excited to team up with AIM to host a live webinar event that we hope will rival some of your favorite speaking sessions from conferences past. Keep reading to see how we’re bringing industry leaders from […]

Marketing

5 Happy Moments

Better timing = better reviews

Want better ratings and reviews for your properties? Take the advice of award-winning marketing expert Drew Davis and create moments of inspiration (MOI) for your renters. “If we want better ROI, we need to focus on MOI,” said Davis. “Meaningful micromoments define your experience, differentiate your service and truly build your brand.” In episode 5 […]

Events, News

Apartment Onsite Teams Day

Celebrating Essential Workers

We’re excited to participate in the first Apartment Onsite Teams Day on August 12, 2020. The day has been designated by the National Apartment Association at the request of industry leaders to recognize onsite property teams throughout the country for their work to keep people safely housed during the COVID-19 crisis. Celebrate onsite workers Apartment […]

Marketing

Increase Tour ROI

6 steps from tour to lease

Sure, you’re booking more tours. But are you converting them? Here are six steps you can take every time a tour is booked that will help you get the lease. Customize your confirmation As soon as a prospective resident makes an appointment, you should send out a confirmation that includes all the necessary information (e.g. […]

Marketing

Get More Tours

3 Tips That Will Help

Recent world events surrounding COVID-19 have led us all to adopt new consumer behaviors, and it’s likely that many of these behaviors will stick. With that in mind, it might be time for us to revisit our approach to apartment tours. Did you know that 80% of renters seriously considered just four or fewer properties […]

Marketing

Creating Community

Bringing Residents Together Online

Traditionally, creating a sense of community has been a great way to make residents feel at home, leading to positive reviews, referrals and increased renewals. Multifamily properties host happy hours, movie nights and exercise classes to help renters connect with each other and the property team. They create and update shared spaces and amenities to […]

News, Technology

Rent Deferral Technology

Help Residents & Recover Rents

With most states issuing stay-at-home orders and more than 10 million Americans filing for unemployment in March, many residential property managers are finding themselves in a challenging position during the COVID-19 pandemic. More than ever, their renters need to stay in their apartments, but they may not be able to afford rent. How can property […]

News

Critical Communications

Keeping Residents Informed

During chaotic times like the current COVID-19 pandemic, it’s more important than ever to build and maintain trust with your residents through clear, proactive and consistent communication. Here are four tips to help you navigate resident communications during a global health crisis: Lead with empathy Write a message for humans, from humans. Remember, your units […]

Marketing

On Brand

Property branding tips & tricks

You’ve got the location, the amenities, the staff and the software you need to manage your properties. So what’s missing? Why are apartments sitting vacant and renewals at an all-time low? It might be time to reconsider your brand. In this age of customer experience, your brand is critically important. It sets customer expectations for […]

Marketing, People

Meet Melise Balastrieri

MG Properties Group

How do you get more renters to your websites? Just ask Melise Balastrieri, vice president of marketing for MG Properties Group. Using the RentCafe Suite, Melise and her team manage the marketing for more than 20,000 apartment homes across five states. First, Melise uses RentCafe to create engaging property marketing websites. Then she drives more […]

People

The Excelsior Group

Creating great online experiences

How do you create a better online experience for prospects and residents? Just ask the dynamic marketing duo at The Excelsior Group (TEG). Meet Brenda Studt, vice president of marketing, and Shelly Steitz, marketing manager. Together with their team and tools from the RENTCafé Suite, they’re transforming the online renter experience to better match the […]

Arun Das of Pangea being interviewed about Pangea's use of Yardi software

Marketing, People

Meet Arun Das

Marketing Genius, Pangea Properties

Say hello to Arun Das, head of marketing and technology at Pangea Properties in Chicago. Arun is featured in Yardi’s new Real Estate Questions Answered series, a fantastic way to find out about how real estate professionals use Yardi software to solve problems in real life. Arun’s role at Pangea means that he’s a fluent […]

News

Simple Software

Just for Self-Storage

At ISS World Expo in Las Vegas this week, one of the largest conferences for self-storage professionals, Yardi Breeze Self Storage made its debut. The theme of the conference focused on perfecting the self-storage customer service experience, and Yardi’s latest product enables smaller operators of storage facilities to do just that. Yardi Breeze Self Storage […]

News

CAM Reconciliations

Are Easy with Yardi Breeze

In many commercial leases, tenants are responsible for rent and a share of the property expenses. Common area maintenance (CAM) fees help cover the direct expenses of maintaining areas shared by all tenants. If you’re a commercial landlord or property manager, you might charge monthly fixed CAM fees based on estimated expenses, then run a […]

Marketing

YMF New Orleans

3 Quick Takeaways

The Yardi Marketing Forum took New Orleans by storm earlier this month. This sold-out event drew top multifamily property marketers from across the country to The Big Easy for three days of fun, education and networking. View the photo album for a behind-the-scenes look. Attendees enjoyed focused attention from Yardi team members and exclusive guest […]

News

No Smoking Units

See How NALS Did It

Transitioning one property to a nonsmoking policy can be a challenge. But 49 properties? That’s no small feat. NALS Apartment Homes recently undertook this task, using the communication tools in RentCafe to help smooth the process. Keep reading to learn more about NALS’ decision to roll out a nonsmoking policy, the three-phase approached it used […]

News

RentCafe Reach

Now for Senior Living

We’re excited to announce that the advanced marketing services of RentCafe Reach are now available to our senior living clients. What is RENTCafé Reach? RENTCafé Reach is a set of advanced marketing services designed to help you attract more prospects to your communities. Our team of property marketing experts is available to help you with […]

Marketing

YMF Beverly Hills

3 Tips for Marketing Geniuses

The Yardi Marketing Forum happened in Beverly Hills last week, drawing a crowd of marketing geniuses from property management companies around the country. Attendees caught a show at the legendary Magic Castle, strolled Rodeo Drive and indulged in a champagne and caviar tasting at Citizen. See the photos here. Sounds fun, right? It wasn’t all […]

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