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Posts by: Geneva Ives

Marketing

Holli Beckman

On Multi-Source Lead Attribution

Property marketers use lead attribution to determine where leads are coming from so they know what is working, what isn’t and where to spend their marketing dollars most effectively. But single source lead attribution models only credit the first or last source with the lease. “We know that 50% of renters visit five or more […]

News

Hitting the Mark

Yardi Breeze

From online applications to maintenance and business operations, property managers work hard to juggle competing priorities while still sustaining the profitability and integrity of their buildings. Whether it’s single-family homes, multifamily apartments or commercial properties, the challenges can be complicated. Thankfully, the solution doesn’t have to be. Meet Yardi Breeze, a refreshingly simple software platform […]

Marketing

Meet Brad Batesole

YMF Baltimore Guest Speaker

The Yardi Marketing Forum in Baltimore begins November 13! During this sold-out event, multifamily pros from across the country will join us to learn new marketing strategies from expert speakers from both within and without the real estate industry. Brad Batesole will be one of our guest speakers in Baltimore. Brad is the top marketing […]

Marketing, People

Success Stories

CRC Does More with Yardi

Little makes us happier than hearing about a client’s success with one of our products. Unless that same client is experiencing success with three of our products! We recently had exactly that happen when we sat down to chat with Belinda Torres and Heather Palmer of Continental Realty Corporation (CRC) about their experience with RentCafe. […]

News

Yardi Breeze

Refreshingly Simple Software

Team Yardi brought something different to the National Association of Residential Property Managers (NARPM) annual tradeshow and convention this year: brand new software! Our staff was excited to introduce the crowd in Orlando to Yardi Breeze, refreshingly simple software designed to make work easier for smaller owners, investors and managers. This completely new platform is […]

Marketing

Canadian Leasing

Ramp up with RentCafe

The 2017 Canadian Multi-Res Tenant Survey conducted by Informa Canada showed that 85% of renters take less than two months to find their rentals. Your marketing website and ILS listings through RentCafe are designed to help get their attention during that crucial time. But for a truly effective marketing approach that makes the maximum impact […]

Giving, News

Helping After Irma

Yardi Offers Assistance

When Hurricane Irma devastated a string of Caribbean islands and loomed off the coast of Florida, it had been less than two weeks since Hurricane Harvey made landfall in southeast Texas, displacing thousands of people from their homes. Irma was the strongest Atlantic basin hurricane ever recorded. It triggered evacuation orders for 5.6 million people […]

Marketing

Case Study

RentCafe Reach + Westdale

A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, […]

News

Buzz Sessions

Thought Leadership Events

Have you heard the buzz? Yardi is hosting a new series of free thought leadership events for small to mid-size property managers across the US. These Property Management Buzz Sessions bring together industry experts and local professionals for networking, educational sessions and conversation about local market conditions. The most recent Property Management Buzz Session just […]

Marketing

Marketing Automation

Makes a Big Impact

Today’s renters expect to be able to find and interact with your company everywhere, all the time. But does that mean you’re suddenly able to hire more staff for around the clock support? Of course not. Marketing automation is your secret weapon in an increasingly busy digital marketplace. Marketing automation streamlines repetitive tasks, follows user […]

Marketing

Big Time

Save Hours Monthly

We could all use just a little more time to get everything checked off our to-do lists. If you’re a property manager at any size property, you and your team have a seemingly endless list of daily tasks, from interacting with new prospects to taking resident payments. Fortunately, modern technology is evolving to help speed […]

Marketing

YMF Austin

5 Marketing Takeaways

Are you familiar with the Yardi Marketing Forum? This biannual event brings multifamily marketers from across the country together for three days of fun, education and inspiration. We just wrapped up our first forum of the year in beautiful Austin, Texas. If you couldn’t attend, here are the top five marketing takeaways that were shared […]

News

Property Maintenance

Spring Cleaning Checklist

Spring is here and you know what that means… it’s time to clean! Knocking down cobwebs, patching paint and completing other spring cleaning chores will get your properties ready for the busy leasing season ahead. Keeping your properties in top condition will help you attract and convert more prospects. In fact, one renter preferences study […]

News

Resident Screening in Canada

3 Ways to Win

Screening prospective residents is a crucial step in creating a safe and secure community and minimizing risk to your business. Background checks and credit reports help you reduce loss from collections, evictions and legal action. No matter which decision criteria you use to screen your residents, there’s a way you could save even more time […]

Marketing

3 Big Trends

Multifamily Social Media Summit

Team Yardi was lucky enough to attend the 5th annual Multifamily Social Media Summit in Napa during the first week of February this year. This conference brings together a wide variety of speakers from within and without the real estate industry to talk about the impact of social media on marketing, leasing and more. We’re […]

Marketing

Drive More Traffic

To Property Websites

Remember when property marketing was all about foot traffic? Not anymore. In this digital era, an increasing number of apartment seekers start their search online, long before they ever set foot in your leasing office. And the most recent NMHC Kingsley Renter Preferences Study showed that 80% of renters visited the community or company wesite […]

Marketing, People

Kelley Shannon

Meet the New Marketing Genius

Meet Kelley Shannon, Vice President of Consumer Marketing at The Bozzuto Group and marketing genius who started her professional career in accounting before changing courses to focus on brand management. “Coming from accounting where you’re looking at numbers all day, I was missing the creative piece. While I enjoyed the problem solving, I missed the […]

News

4 Tasks Simplified

Work Smarter, Not Harder

If you’re a small to mid-size residential property manager who is looking for a way to simplify processes, you’re not alone. Landlords and property managers wear many hats, often jumping back and forth between office chores and onsite duties in a single day. The constant juggling of locations, jobs and tools can be exhausting! The […]

Marketing

Millennial Renters

6 Ways to Attract Them

“The Millennials are coming, the Millennials are coming!” We’ve all heard some version of this over the last few years, but now they’re here and ready to rent. Are your properties positioned to get their attention? Here are six simple ways to attract more Millennials to your vacant properties. Learn how you can help them […]

News

Online Leasing

Making it easier for everyone

Online leasing isn’t just for the big guys anymore. If you’re a small to mid-sized property management company, technological advances in rental property management software are making it possible to complete the leasing lifecycle entirely online. Get ready to conduct more business, better business, and quicker business with a nifty little innovation: electronic signatures. Electronic […]
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