Posts by: Geneva Ives

Leasing Genius

Top Survey Results

Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]

Marketing

Leasing Quiz

Leasing Strategy Geniuses Needed

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

Marketing

Be Responsive

Google Will Reward You

It’s increasingly apparent that the future of computing is moving from one type of screen – traditional desktop monitors – to many types of screens with a multitude of different sizes and resolutions. But computers themselves aren’t driving this sea change, consumers are. Today’s online renters are using laptops, tablets, phones and even watches to […]

Marketing

Genius Quiz

Calling All Marketers

Are you a property management marketing professional, social media specialist or operations executive? If you answered yes, we’d like to take a minute to pick your brain! We invite you to take our 5-minute marketing genius survey and share your thoughts on online property marketing and SEO in 2015. Take the Marketing Genius Survey As […]

Marketing

4 Social Takeaways

Multifamily Social Media Summit

At the recent Multifamily Social Media Summit held in Napa, leaders from both the multifamily and social media sectors joined forces to talk about navigating today’s digital marketing frontier. Although embracing changing social media platforms as part of your marketing plan may feel at times like you’re advertising in the loud and chaotic Wild West, […]

Marketing

3 Best Practices

Answering Prospect Calls

When it comes to customer service, 70% of US adults will use the phone as their first method to contact a company, according to a study by Five9. However, if they receive bad (or no) support, 85% of these consumers say they will take action. In fact, 45% of these customers and potential customers say […]

News

Point2 Powers Portals

Web solutions for MLS' and associations

Two regional REALTORS® associations in different parts of the country announced this week that they are now running their real estate websites with the use of Point2 MLS and Association Consumer Portal, which provides consumers and real estate professionals with the most current real estate data for their area. The MLS and Association Consumer Portal […]

Technology

Big Data

Predictive Marketing + Real Estate

If you knew how visitors interact with your website, what their ages and interests are, could you serve them better? Could you use information about your clients and potential clients to create more effective marketing? That’s what the National Association of REALTORS® (NAR) aims to find out. At the 2013 NAR Convention and Expo in […]

Technology

Facebook for Business

Reaching prospects online

Your friends are on Facebook. Your boss is on Facebook. Even your mom is on Facebook. In fact, this popular online network reached over 1 billion users in May – making it the largest social platform around. So are your clients on Facebook? You bet they are. If you’re ready to reach a larger audience […]

Marketing

Corporate Content

Blog Like You Mean It

A corporate blog, when done right, is an inbound marketing machine. In fact, one study by HubSpot discovered that businesses with blogs received 55% more visitors than businesses without blogs. A blog can help both search engines and potential clients get to know, like and trust you. Blog posts that are published get indexed. Indexed […]

Technology

Operation Inbox

Clean Up Your Email

Take a minute to think about your email inbox. Visualize it. Did your heart rate go up? A recent study conducted by the University of California, Irvine attached heart rate monitors to two test groups of workers – one with access to email and the other without – and found that those with email access […]

Technology

Robotic Age

Power Up Real Estate

You might not have realized it, but there are robots among us. Thanks to dramatic advances in technology, the real estate industry has evolved rapidly over the past few decades, and those changes have not been limited to the smartphone/tablet revolution. The field of robotics has progressed rapidly, too, making it possible for property owners […]

Technology

Picture Perfect

Smart Photos Do More

Here at Point2, we help real estate agents market themselves and their properties. That means we spend a lot of time looking at listing photos. We’ve seen them all – the good, the bad and the truly incomprehensible. While we all know that evocative listing photos can promote a property by encouraging viewers to picture […]

Technology

Wired Home

The Rise of Automation

Imagine driving up to your house after a long day of work. The garage door opens without touching a button. The front door unlocks – no need to fumble around for your keys – and the lights flip on. Your TV tunes to your favorite channel before you even take off your coat. Is this […]

Technology

Responsive Design

All Platforms, All Users

It’s becoming increasingly apparent that the future of computing is moving from one type of screen – traditional computer monitors – to many types of screens with a plethora of different sizes and resolutions. Smartphone and tablet sales are outpacing PCs, and innovative web-browsing technologies, like Google Glass and the iWatch, appear to be on […]

Walter Cronkite tours a home of the 'future.'

Technology

The Future Is Now

According to Walter Cronkite

Editors’ note: Geneva Ives is the marketing writer for Point2, a leading provider of online marketing solutions for real estate professionals, including custom websites, syndication tools and prospecting utilities. She will be contributing technology-oriented real estate interest posts to The Balance Sheet. It’s no secret that the team at Point2 is a little home obsessed. […]

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