Category: Marketing

Cooking for a Cause

Yardi Marketing Forum 2016

The invitation-only Yardi Marketing Forum is designed to help professionals excel in marketing multifamily real estate. Attendees participate in focused discussions, interactive training, and engaging social activities—but first, they designated time to uplift the local community in Seattle. For the second segment of this biannual event, clients representing more than 35 companies from throughout the […]

User Behavior

Making Better Property Websites

If you’re at all involved with property marketing, you’ve probably been part of more than a few discussions about property marketing websites and their ability to convert prospects to leads and leads to leases. Great web conversions depend on your ability to truly understand your website visitors. How do they behave on your sites? What […]

Marketing Q&A

Meet 3 YMF Speakers

Our second Yardi Marketing Forum of 2016 is coming up next week, and we couldn’t be much more excited! Multifamily marketers from across North America will meet us in Seattle to talk tech, trends, and best practices during this multi-day conference. Talented guest speakers – from within and without the real estate industry – are […]

Boost your B2B

With Marketing Insight

By now, you likely know that collaboration between marketing and sales is necessary to achieve and exceed growth goals. What you might not know is that without that unified approach, companies can lose 10 percent of revenue each year. For most businesses, the challenge is figuring out how to make interdepartmental teamwork effective. Organizations must […]

What’s in a Name?

A lot, for apartments

It’s important to think through all the possibilities before you name your community. You don’t want to turn off potential renters. Bart: He lied about his name! Lisa: His name doesn’t matter, a rose by any other name would smell as sweet. Bart: Not if you called him Stench Blossom. Homer: Or Crap […]

Snapchat Scoop

For multifamily marketing

It’s possible you’re not using Snapchat yet for your apartment marketing. Or at all. And, I don’t blame you on that one. It’s hard enough monitoring your community Facebook page. And Twitter account. And maybe you even set up an Instagram account. What about Pinterest? Phew. That’s a lot of social media! Why incorporate another […]

Voice Search

Quick Best Practice Tips

Voice search is growing at an incredible pace. As we write content, we need to adapt to its unique format and language. Search Engine Land reports that voice search has risen significantly in the past year. Nearly 42 percent of users adopted voice search in the last six months alone. During our recent Open Café […]

Google Local Pack

Searchability = Profitability

Do you want your listings to appear at the top of Google search results? Of course you do. Capitalizing upon your Google Business Listing is the first step towards a higher ranking. During our recent Open Café session, we polled 100 users from across the U.S. to learn if they maximize the potential of their […]

Follow Ups

4 Times to Touch Base

You spend your marketing dollars attracting leads, but then what? How do you know if valuable emails and calls are slipping through the cracks? Maximize your conversions by cementing a follow-up strategy at your properties to make sure you’re getting the best return for your advertising spend. “We should not lose sight of the fact […]

Genius Gathering

Yardi Marketing Forum Nashville

A host of marketing geniuses recently descended on Nashville, Tennessee for the first Yardi Marketing Forum of 2016. This bi-annual event for Yardi Marketing Solutions clients combines learning, networking, and fun for an unforgettable three-days. Take a look at some of the highlights from our time in Nashville: Google‘s Presentation We always look forward to […]

Continuing the Story

Multifamily Marketing Part II

In our previous post, 5 Steps to Discovering Your Story, we introduced the importance of consumers’ emotions in the sales process. You also identified features that can help your property stand out from the competition. Today, we will show you how to weave those points into a marketing story. This story creates an important emotional […]

Discover Your Story

Multifamily Marketing Edition

Do you offer spacious one, two, and three bedroom apartments in a desirable neighborhood? Maybe you offer spa-like amenities, too. Guess what? The same things could be said about dozens of other properties in your area. To set your property apart from the competition, you must first learn to develop the marketing story of your […]

Online Marketing

Moments that Matter

It’s a fact: today’s renters want to do everything online. That means they want to use the Internet to find and research an apartment and even make a buying decision – sometimes without visiting the community. Is your property management business up to speed? The savvy apartment marketer needs to understand what Google calls “micro-moments” […]

EPMS Scores

Making the Best Better

Established in 1984, Ellis, Partners in Management Solutions, (EPMS) is one of the multifamily industry’s most respected providers of management and marketing consulting services. EPMS’ management mystery shopping reports have made it an industry standard in the performance evaluation of leasing professionals. EPMS scores are a very effective way to tell if your leasing staff […]

Renter Preferences

NMHC/Kingsley Survey Results

The results from the NMHC/Kingsley 2015 Renter Preferences Study are in! This nationwide report reflects the sentiments discovered in a survey of more than 119, 266 residents at 3,280 communities. Keep reading to learn what today’s residents expect from the rental experience. Once you know what your renters want, you can use that information to […]

Winning Websites

Creating Digital Curb Appeal

Curb appeal. It’s a real estate term that almost everyone is familiar with. It refers to how attractive your property looks to potential renters or tenants. Is the landscaping lush? Are the windows clean? Does it look like a nice place to live or work? Good curb appeal encourages prospects who are driving by to […]

social media marketing for beginners

30 Day Challenge

Jumpstart your Social Media

In our last Open Café webinar, we introduced the 30 Day Social Media Marketing challenge. This challenge encourages RentCafe users to post consistently, engage with followers, and attract prospects. Now, you can participate as well! Though you can begin on any day, it may be a good idea to kick start your new social media […]

Net Promoter Scores

Deliver Amazing Customer Service

Let’s start with an easy concept that can be hard to swallow: The customer’s perception is YOUR reality. You might think that your customer service and amenities are great, but it doesn’t really matter unless your residents think so too. If, on the other hand, they think your properties are not so great or even […]

Concierge Service

3 Benefits for Multifamily

Concierge service isn’t just for five-star hotels anymore. An increasing number of property management companies are making their communities appeal to high-end renters by providing a range of expanded resident services. Offering premier resident services can make your communities feel like luxury resorts, helping with both retention and your online reputation. It doesn’t have to […]

Adding AdWords

Using Pay-Per-Click Campaigns

By now we’re sure you’ve heard of Google AdWords, those pay-per-click (PPC) ads that pop up in search results on the largest search engine in the world. Whether you do a Google search from your desktop or mobile device, you’ll see them—serving up the most relevant results to get you to click through to the […]

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