Category: Marketing

5 Resolutions

Social Media Edition

Forbes offers insights on the behavior of Millennial consumers. One thing that stands out is Millennials’ desire for genuine human interaction on social media. They don’t want your best advertising techniques. They don’t care how much you spend on marketing. They want to know you and why you feel that your product is worthy of […]

Marketing

Figuring Out Feedback

Negative to Opportunity

Dealing with negative feedback and difficult questions can be a test of character. When a comment points out a genuine flaw in your product or service, it can trigger excuses or a defensive response. When the comment is unnecessarily rude, you may want to formulate an equally searing comeback. Dealing with negativity is never fun, but […]

Marketing

Meet The Staff

Connect With Prospects, Residents

No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it! Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s […]

Marketing

Emoji Marketing

Speaking The Universal Language

Do you speak emoji? If you don’t, you might be finding yourself increasingly in the minority as emojis—defined by Google as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication”—gain momentum as a form of universal, nonverbal communication. These sometimes-silly little pictures are being embrace by more than […]

Marketing

Holiday Marketing

Property Management Strategy

‘Tis the season for… leasing? Sure! Any time of year can be a good time to ramp up your leasing and renewal efforts when you take a seasonal approach that builds relationships and excitement around your business. Make sure your occupancy rates don’t cool down this season with five holiday marketing strategies for residential properties: […]

Marketing

Marketing Reality

In Senior Housing

Traditional senior housing marketing—idyllic stock photos and expertly crafted text– no longer stands out to prospects. A growing trend reveals the power of marketing that features real residents, their quotations, and their experiences at the community. Yardi client, Senior Star, is far ahead of the trend. The company made the decision to focus on resident-centric […]

Marketing

Skip These Social Media Missteps

Set up for success

You’ve created profiles and set aside ample time to update your social media, but you’re still not getting the traffic and following that you desire. What’s a social media novice to do? Social media has so many moving parts, so many variables, that it may seem impossible to get a grip on what to change […]

Marketing

Quick Social Tips

For native marketing success

The basics of native marketing for social media have helped you get started. It’s the nuances of daily content development that will firmly establish your roots and nourish respect among your fan base. We’ve got four content tips that can grow your social media from a seedling into a sprawling success! Blend In But Don’t […]

Marketing

Twitter Ads

Simple Marketing Genius

Twitter can place your business on the screens of 288 million monthly active users. Well, that’s its potential, anyway. If Twitter ads aren’t a part of your Marketing Genius strategy, you’re missing out on the opportunity to reach your Twitter customers on a platform that they interact with daily. What’s worse, you’re also missing out […]

Marketing

Local Listings

Google Shakes It Up

Where were you on the night of August 6? While you were probably sleeping (we certainly were), Google rolled out changes to the way local businesses appear in search results. This update affects everyone from restaurants and retail stores to—yep, you guessed it—apartment communities and property management companies. What? Google has updated how local results […]

Marketing

The Prospect Experience

Engaging interested renters

Recently, our RentCafe client services team held a webinar focused on “The Prospect Experience.” The intent was to dive deep into creating the perfect interaction with a potential renter. Strategies for quickly grabbing their attention, capturing contact information, and gently urging continued engagement were all part of the outline. To recap or if you weren’t […]

Marketing

Nudge Marketing

Give Prospects an Extra Push

Have you heard of nudge marketing? If you haven’t yet, you will soon! This type of marketing is making waves as a more effective way to convert prospects. Learn what it is, why you should use it, and how to apply it to property marketing. What is nudge marketing? Nudge marketing is a kind of […]

Marketing

Lead Tracking and SEO

What you need to know

What you don’t know can hurt you. It’s true of the foods we eat and the medicines we take. It’s also true of the decisions we make regarding lead tracking and digital marketing presence. This may come as a surprise. While lead tracking numbers help you determine marketing return on investment (ROI), they can […]

Marketing

Leasing Genius

Top Survey Results

Do you know how to take the leasing lead in your market? It might be easier than you think! The results of our recent leasing strategy survey revealed that smart multifamily firms have multiple opportunities to increase performance and out-market, out-lease, and out-renew the competition. But to beat the competition, you have to know what […]

Marketing

Optimizing ROI

Google Analytics for Properties

Savvy marketers know the importance of having good data to draw on when making marketing decisions. Google Analytics is the most widely known, free analytics platform available. Last month, the digital marketing experts at RentCafe hosted a call to dig in to the importance of using analytics data to understand your online audience, traffic, and […]

Marketing

Promoting Conversions

Analytics Reporting Unveiled

Whether you’ve tapped into your inner Marketing Genius with RentCafe or you’re piecing together a plan on your own, your site analytics can help you capitalize on your areas of opportunity. Understanding how to interpret the metrics on your analytics reports can influence changes in your marketing techniques that increase leads and conversions. At first, […]

Marketing

Leasing Quiz

Leasing Strategy Geniuses Needed

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

Marketing

AIM Highlights

Multifamily Marketing

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]

Marketing

The Facebook Bridge

Value-Added Content

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]

Marketing

Native Marketing

Social Media Languages

Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]

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