Movers & Shakers hosted another impactful Build to Rent Forum on Thursday, Feb. 27, where eager build to rent professionals gathered to debate a range of topics impacting this ever-growing market. Movers & Shakers Chairman David Jennings opened the day with an inspiring video of Greystar’s 2,000-home Greenford Quay development, showcasing a great example of the high standard of homes the industry has to offer. Adam Challis, Executive Director, EMEA Living Research & Strategy at JLL, reaffirmed the previously controversial notion that home ownership isn’t all that matters. As an industry, real estate should be focused on product quality and geographical diversity. Challis tapped into the importance of sustainability and thought provokingly asked which company in the market would be the first to achieve zero carbon emissions whilst being able to offer affordable rental prices. Later in the day, Rebecca Taylor of Long Harbour agreed with the sentiment and stated that as well as operating buildings more efficiently, sustainability must also be entrenched in construction and waste management. News from the Frontline The passion and enthusiasm to see more collaboration in the market was apparent, especially when it comes to data sharing. Michela Hancock, Managing Director, Development & Construction, Greystar Europe, shared some interesting demographic data from Greystar’s Salemakers development. Hancock explained how Salemakers is occupied by 50% students, a figure much higher than expected, that the average age of build to rent residents is 29, and that 48% of residents are male. Ian Gibbs, Director of Neighbourhoods, Get Living, delved into behavioural data sharing that 20% of the East Village population transfer internally when relocating because they know the Get Living brand. Gibbs also stated that 50% of people who have lived in a tall, residential tower building, are more likely to rent...
NIC Spring Conference...
Senior Housing & Health Care
The health care industry has never been that big of a player in senior living, despite what you’d think. Since Medicare traditionally does not cover long-term care, many hospitals, physicians and service providers have largely overlooked the opportunity that independent and assisted living communities can provide for better health outcomes. But regulations are slowly changing, conversations are quickly starting — and the NIC Spring Conference is at the center of it all. Set for San Diego, March 4-6, this year’s event once again explores the intersection of senior housing and health care. Thousands of industry professionals, including operators and investors, will have the chance to shake hands and forge the relationships that will push senior care forward. But what makes the NIC Spring Conference unique is the growing number of health care providers who also attend. As supplemental benefits under Medicare increase and Medicare Advantage plans gain momentum inside senior living communities, more and more health care decision-makers now recognize the value of partnering closely with senior living providers. To top all that off, we’ll be there too. We’re sponsoring the general session luncheon, and we’ll be around to chat each day, so we hope you make it as well. This year’s conference promises to be another standout. New ways to network at NIC Interested in connecting with a potential health care partner at NIC? Plan a braindate. The app-enabled networking service is new this year. Essentially, you search for a topic and then schedule a quick one-on-one conversation or group meeting with fellow attendees. It streamlines the process of finding the right person for the discussions you need to have and the decisions you want to make. The networking lounge also returns this year. But you can now reserve dedicated meeting spaces in...
UKAA Expo 2020
Key Takeaways
It was great to see 400+ people representing the UK’s fast-growing build to rent sector last week at the UKAA Expo 2020; the third event of its kind hosted by The UKAA. Yardi was there in full force with a team of seven passionate residential specialists, all eager to learn, network and engage with the market. Early bird catches the reverse-trade show worm For many, the day started at 10am, but for the exhibitors and operators, it was an earlier start. A conventional tradeshow concept was flipped on its head at The Reverse Tradeshow, giving exhibitors the opportunity to attend 10-minute quickfire meetings with operators. It is great to see companies like EcoWorld, Folio London, Henley Investment Management, PLATFORM_ and Packaged Living investing time into further supporting the growth of the market. Networking and more networking It was all systems go when the doors opened at 10am. The exhibition was home to suppliers from all corners of residential real estate, including PropTech companies, law firms and regulatory organisations. Market Perspectives We were keen to ask other eventgoers how they found the day and get a perspective of their understanding of the market. Justin Harley, Regional Director at Yardi interviewed Lesley Roberts, President of the UKAA and Partner & Executive Director at Allsop, who advised BTR operators to be passionate about customer service, understand the market and find good suppliers. Justin also interviewed Paul Belson, PRS & BTR Investment Consultant who recognised the increase in PropTech innovation and The UKAA’s CEO, Dave Butler, who explained the key to success is to know your customer. Click on each image to watch the full interviews. Session Take-Aways Richard Lankshear, Innovation Manager of NHBC was first to take to stage where he gave some inspiring...
5 Social Media Strategies
Get Ready for 2020
Social media platforms and technologies have redefined how multifamily managers engage with customers to attract, convert and retain residents. According to one survey, people spend one-seventh of their time on social media. In a crowded online environment, does your corporate or property social media strategy have what it takes to stand out and get noticed? Get ready for 2020 with these five smart social media strategies. Plan for the future by looking to your past. By analyzing current social performance data, setting realistic goals, and planning your social content calendar ahead of time, you’ll be set up for success in 2020. Get started: Do a social media audit Set your goals for 2020 Map out your path with this social media planning guidebook Get your proposal ready And if you’re new to social media marketing, here’s a great checklist on how to get started. Beat the algorithms. Multifamily marketers are competing with crowded social platforms and everchanging algorithms. Get a head start on 2020 by considering these strategies: New mediums, such as 3D photos, 360-degree videos and Facebook Live, are incentivized by Facebook, so being an early adopter is a smart move. This applies to other social networks too. Have you considered TikTok or Snapchat? As the saying goes, the early bird gets the worm. Those early to adopt can benefit from incentives like higher visibility and increased engagement rates. Investing in quality photography across your social media accounts and website can benefit your brand by showcasing your resident culture in a highly visual way. Not only do high-quality photos and video perform better, but they also provide a glimpse of the experiences offered at your community. Consider hiring a professional or purchasing equipment to create high-quality photos. Learn from top multifamily marketers and digital marketing experts at the 2020 Multifamily Social Media Summit. On Thursday, Jan. 9, join Kelley Shannon, the Bozzuto Group’s senior vice president of marketing & customer engagement and Esther Bonardi, vice president of marketing at Yardi Systems to understand how social media and digital reputation strategies have evolved, and what it will take to influence social savvy renters in 2020 and beyond. Get personal with your customers. Personalized experiences between brands and customers is becoming the norm. “Brands that haven’t focused on relationship marketing techniques will either spend more on their pay-to-play model or dive into building and hosting community conversations that create brand advocates and support a belonging vs. buying mindset,” says Jessika Phillips, social media strategist and founder of NOW Marketing Group, with Social Media Examiner. Focusing on personalized service experiences will increase renter satisfaction and improve online reputation. Using smart marketing technologies can help businesses personalize the customer journey from lead to lease. Make automation your friend. Smart marketers are using automation to be consistently present in today’s increasingly busy digital world. Marketing automation reduces repetitive tasks, tracks user behavior and delivers targeted content. Nudge marketing, online tour scheduling and automated follow-ups can help improve the lead-to-lease experience for prospects as well as resident retention. Implementing marketing automation tools can also free up staff to focus on customer care and the unique needs of prospects and residents. Ready to take your marketing automation to the next level? Download our free eBook and discover nine strategies you can implement at your property now. Continue to learn. Whether it’s attending conferences like the 2020 Multifamily Social Media Summit, tuning into marketing podcasts and webinars, or making it a habit to stay on top of industry news, investing in yourself is a great building block for...
Onward, Ottawa
Growth + Evolution
Ottawa used to be a city that thrived under the radar. Now, its growth is catching international attention. The 2019 Ottawa Real Estate Forum explored the rapid growth and evolution of the nation’s capital city. This year’s theme, “Ottawa’s on Track: The Hidden Gem of Canada” presented attendees with economic and social forecasts to inform investment decisions. The evolution of Ottawa In 2018, Ottawa was ranked the second most concentrated tech city in North America. With more than 180 tech companies in Ottawa and growing, a smart growth revolution is necessary to attract and retain talent. Yardi sponsored the session “A Vision for the Evolution of Ottawa” with His Worship Jim Watson the Mayor of Ottawa as keynote speaker. Hugh Gorman, CEO of Colonnade Bridgeport, lead a subsequent interview. Watson and Gorman discussed the need of improved efficiencies for policy approvals and repurposed buildings to help municipalities keep up with economic growth. Ottawa has plenty of space to welcome new industries and support existing businesses. At 2,790 km², it is larger than Toronto, Montreal, Vancouver, Calgary and Edmonton combined, the Mayor emphasized. Yet the evolution of Ottawa isn’t solely about new spaces and experiences. Watson encourages the reimagining of existing spaces to enhance usability. Ottawa is also making a name for itself as a center for transportation tech innovations. The city is constructing an autonomous vehicle test track. Ottawa’s vast range of weather conditions make it an excellent training ground for un-manned vehicles. When combined with the $2.1 billion new light rail system Ottawa’s status as transportation innovation center grows. Understanding the retail market Canada’s growth is undeniable. The population of 37 million is estimated to reach nearly 40 million by 2025; since 2016, major cities have created the bulk of the nation’s jobs,...
Pet Therapy Pros
Senior Living Paw-sitivity
One of the best forms of therapy for older adults is also the furriest. Turns out, a friendly dog or two can do a lot to lift the mood and health of those who live in senior living communities. Pet therapy (or animal-assisted therapy in non-layman’s terms) is a service where animals – usually dogs – are brought in for short visits. Residents get the opportunity to interact with the animals by holding and petting them or simply sitting alongside and watching. Either way, the experiences often bring smiles to faces and wags to tails, and science has shown there are many more benefits besides. What benefits does pet therapy provide? Mental: Caregivers often report higher levels of happiness in residents after an animal visit, but the changes can be seen in the brain chemistry too. Studies reveal that the act of petting a dog can cause the brain to release serotonin, prolactin and oxytocin, “feel-good” hormones that help regulate and elevate your mood. At the same time, a visit by a dog can drop your level of epinephrine, a hormone produced by the body under stress. Physical: Pets can do one’s heart good – literally. Weekly visits with therapy dogs can lower blood pressure for older adults, while pet owners have been shown to have a 33% lower risk of death following a hospitalization for a heart attack. Pet therapy can even decrease use of antidepressants and medical services. Social: Animals provide unconditional companionship, which can help people feel less lonely. In one study, senior living residents who received 30-minute pet therapy sessions weekly for over a month scored significantly lower on loneliness scales than those who did not. Therapy animals also motivate residents to communicate more, even those with memory conditions like...
YASC Europe 2019
Event Recap
The largest Yardi Advanced Solutions Conference (YASC) to date for Yardi’s European clients, with more than 490 guests in attendance, featured learning, networking and fun in London on November 20 and 21. YASC is a global Yardi event where clients can expand their knowledge of Yardi’s solutions. Clients gain detailed insight into the Yardi product solutions they use, the Yardi development roadmap and newly launched solutions. They also have the chance to speak with other Yardi users and obtain one-on-one advice from Yardi product specialists at Knowledge Central. With more than 100 classes to choose from, in nine role-based tracks, clients can dive deep into technology that supports the needs of a variety of real estate asset types. New to YASC Europe this year, attendees enjoyed a mainstage panel session which featured coworking entrepreneurs Charlie Green of The Office Group; Giles Fuchs of Office Space in Town; and Chris Armstrong of mixed-use operator Get Living. The panel discussed alternatives to traditional commercial real estate. Chaired by Justin Harley, director of coworking and residential at Yardi, the panel dissected two components for running flexible workspaces: putting the member first and integrating a solid technology management platform. Vox Pop! Several clients took part in our Vox Pop station to share what they were loving most about YASC. Here’s what some of them had to say: “I absolutely love this conference – we send people every year. You can learn about how to automate operations and how to expand your services.” -Adam McGrath, Northern Trust “It’s great to meet lots of different people from Europe who use Yardi and it’s great to be here learning from all the technical experts.” -Georgia-Rose Rochester, Grosvenor Estate Management Limited “I’m particularly interested in learning about Yardi Elevate and...
5 Tech Takeaways
From NMHC OPTECH
NMHC OPTECH 2019 in Dallas was the place to be for multifamily real estate execs seeking strategies to raise their game using technology — especially looking ahead to a likely downturn. In lively peer roundtable discussions and dynamic property and revenue management workshops and sessions, industry insiders dove into the big issues facing multifamily businesses. Compelling strategies emerged for growing revenue, managing all lease types and improving the customer experience using new technology. Read on for our top five takeaways from this year’s event. Unleash data Gone are the days of making business decisions based on guesswork and backward-looking data aggregated into spreadsheets. Today, new technology automates data collection with advanced analytics to provide a complete picture of a portfolio’s opportunities and future risks. That’s big data, and it’s a big deal. At OPTECH, experts talked about the valuable business intelligence hiding in your company’s data, and how to capture it to improve all operational systems and processes from front office to back office, including revenue management and rental pricing. In the session “Apples to Apples: Getting Clean Consistent Data for Accurate BI” data experts and asset managers discussed evolving corporate best practices in performance data tracking. Starting with clean, reliable data from a single database for one source of truth is essential. Using a system that leverages that data with machine learning and artificial intelligence to deliver predictive analytics with recommended actions is keeping leading companies ahead of the curve. And don’t forget about futurecasting. You can get a clear picture of potential future income using reliable operational data. Smart forecasting tools drill down to lease level data and also factor in market conditions and industry dynamics, so you can stay agile and plan for what happens next. Protect information The...
Access + Affordability
CAIC Canada
A league of Canada’s brightest minds in real estate are tackling the nation’s hottest topics, including the affordable housing shortage and renters’ growing demands. The 2019 Canadian Apartment Investment Conference (CAIC) united multi-family and multi-residential professionals for a full day of transformative content. More than 1,000 attendees including owners, managers, developers, lenders and industry stakeholders gathered to discuss investment, development and operating opportunities across Canada. Tenant Preference Survey The conference focused on Canada’s strong multi-family market and how to meet tenants’ demands. To understand those demands, Yardi sponsored the 4th Tenant Preference Survey Results. The survey provided an updated perspective on residents’ preferences and the value of certain upgrades. Amy Erixon, head of global investment management at Avison Young-Investments (Canada), Inc. presented an analysis of the survey to the group. While the rental market is still stable, it is taking young renters longer to look for housing that is both affordable and reasonably comfortable. Erixon encouraged attendees to focus on their ILS listings to reach your renters: prospects rely on ILS to discover new housing units, so they see property websites as secondary resource. Unlike US renters, Erixon added, Canadian prospects believe brand and customer reviews are differentiators during the apartment search. Brands with excellent reviews should place their identity towards the forefront of their online marketing, rather than as a note in the margins of their website. Renters’ demands affect property features as well. High mortgage rates prevent many families from achieving homeownership. As a result, most renters want units with two or more bedrooms to accommodate their growing families. Such floorplans are also beneficial for subletting units, a route of supplemental income that makes rental housing more affordable. Erixon explained that apartments with short-term rental provisions are growing in popularity because they allow residents to earn income towards housing whenever they aren’t using the unit. While this option is popular with younger renters, the survey revealed that older renters are uncomfortable with these accommodations. Renters of all ages prefer the support of an onsite property manager and about 30 percent of survey respondents were willing to pay more for this service. The report also revealed the following amenity preferences: In-unit washers and dryers Personal and guest parking (renters are willing to pay extra) Keyless entry (41 percent of respondents are ok accessing their unit via AI technology) Submetering Health-centred programming (desired even if renters don’t intend to use it) The survey helps multi-family firms create accurate benchmarking stats that can guide programming, renovation, new construction, and other investment decisions. Contact Sara Segal to purchase the full report. Tackling Affordability “By far, the most desirable tenant preference is housing that they can afford,” says John Fox, partner at Robin Appleby LLP. Conference attendees explored new policies and incentive programs designed to aid the expansion and management of affordable housing stock in session “Affordable Housing: A Canadian Wide Challenge to Solve.” Fox was accompanied by Thom Armstrong, executive director, Co-operative Housing Federation of BC; Heather Grey-Wolf, vice president, development, capital developments; and Tsering Yangki, vice president, debt, real estate finance, Dream Unlimited. First, participants tackled the question, “What is affordability?” Ideally, housing offers a range of price brackets that would allow residents to spend one-third or less of their income on housing. But the market is forcing renters to pay more, especially in Vancouver and Toronto. High rents aren’t necessarily the result of price gouging, Fox explained. High construction costs trickled down to residents. To address the challenges of high construction fees and long development processes, Canada launched its first ever National Housing Strategy campaign in 2017 and Ontario launched the supply action plan earlier this year. Informed by years of research, the Canada Mortgage and Housing Corporation is using the 2019 budget to fund significant new measures to ensure that all Canadian families can find a quality, affordably priced housing. The Ontario budget expands the Rental Construction Financing...
System Thinking
Tech for Smart Buildings + Cities
What role does your organization play in the future of smart buildings and smart cities? How can you tap into the benefits today? Commercial property professionals tackled those questions and more at the 2019 Real Trends Conference. In the commercial real estate trends discussion “Co-chair Insights: Politics, Demographics, and Technology” Amy Erixon, head of global investment management at Avison Young-Investments Canada, was joined by Sheila Botting, senior partner & Canadian real estate leader at Deloitte. They posited government-owned territories and creative commercial assets can bolster the nation into a prosperous future. The available land is the ideal foundation for smart infrastructure and smart buildings. Thoughtful commercial spaces upon that land lends itself to creating buildings that are flexible and scalable. The “2019 Office Tenant Preference Survey Presentation” and “Smart Cities and Smart Buildings” sessions explored how space is a canvas for economic success. 2019 Office Tenant Preference Survey Presentation Heather Brady, national director of sales for Yardi Canada, lead the session on the first office tenant preference survey sponsored by Yardi. This year will serve as a benchmark to more robust and relevant data gathered in the future. Survey responses can help owners make more informed and proactive decisions about land use as well as space use within their structures. Most Requested Features in Commercial Spaces Survey participants expressed high demand for the following: elevators WI-FI natural light conference rooms within the office space parking lots ability to receive packages during work hours exterior green space energy efficient lighting The survey also explored how telecommuting influences the way that tenants request and use space. Currently, 51 percent of tenants’ employees can work from home but only 3 percent do so full time. This reflects the growing inclination towards more flexible workspaces. As the telecommuting...
Embracing Technology
CALA Fall Conference 2019
If you have ever looked at a demographic chart of the U.S. recently, you know there are millions of Baby Boomers poised to enter their golden years. Investors have also seen the writing on the wall, and have been funding senior living developments over the past decade. It’s led to an oversupply problem as more beds become available than there are residents to fill them. If you’re an owner and operator in senior living, how do you overcome high competition and low occupancy? Sure, the silver tsunami is coming, and its rising tide might lift all boats. But it’s not easy to predict what new innovations and technology will bring, especially to an industry like senior living. That wave of new prospects may be absorbed by novel approaches on its way to your community’s door. Adapt today for success tomorrow That’s the premise for the general session at the CALA Fall Conference & Trade Show, which takes place November 4-6 in Palm Springs, California. Best-selling author Jack Uldrich will explore current technology trends and examine their potential for senior living, warning that providers who aren’t prepared for these developments risk falling behind their competitors. And according to Jack, “the best way to predict the future is to create it yourself.” A similar breakout session, “Using Tech to Connect,” will be held by Ginna Balk of CDW-Healthcare, who will dive into the latest innovations and their influence on workforce, health care and lifestyle. Emerging technologies are redefining expectations for both residents and providers in senior living. This session promises best practices that will keep you up to date and ahead of the curve. In addition to technology-focused sessions, CALA offers tracks to cover the needs of any senior living professional. From clinical and care to...
YMF
Official Contest Rules
OFFICIAL RULES 2019 Yardi at Yardi Marketing Forum Sweepstakes NO PURCHASE NECESSARY. PURCHASE WILL NOT ENHANCE CHANCES OF WINNING. Sweepstakes is open only to legal residents of the 50 United States, the District of Columbia and Puerto, who are 18 years of age or older (except residents of Alabama and Nebraska who must be 19 years of age or older) at the time of entry. Employees, officers and directors of Yardi Systems, Inc. (“Sponsor”), and its respective subsidiaries and affiliated companies, advertising, promotion, or production agencies (and each of their respective IRS dependents, immediate family members [children, spouse, parents, siblings, and their respective spouses, regardless of where they reside] and individuals residing in the same household of each, whether or not related) are not eligible to participate. Void where prohibited by law. By participating, entrants agree to these Official Rules and the decisions of the Sponsor, which are final and binding in all matters relating to this Sweepstakes. ENTRY PERIODS: Sweepstakes Promotional Period begins on November 19, 2019, at 8:00am EDT. Entries must be received by 12:00pm EDT on November 21, 2019. There will be four drawings in total. There will be two drawings after 12:00pm EDT on November 20, 2019, and two drawings after 12:00pm EDT on November 21, 2019. HOW TO ENTER. During the Promotional Period (i) respond to the Yardi Marketing Forum “Caption This” post on Facebook or Instagram (no purchase necessary). Limit one (1) entry per person per approved social media platform (Facebook, Instagram) during the Promotional Period. Any attempt by any person to obtain more than the stated number of entries by using multiple/different accounts on a single platform or any other methods will void all of that person’s entries and that person will be ineligible. Participant social media profiles must...
Downturn Ready?
Tips from NAA Maximize
At Maximize powered by NAA, the annual conference dedicated to asset and revenue management and long-term value creation for apartment portfolios, industry pros talked about how changes in the economy — including an expected downturn ahead — will impact multifamily revenue management. This year’s sessions covered renovations and amenities in some detail, with panelists speaking about the importance of flexible strategies when navigating changing markets. For example, there might be less demand than anticipated for high-end renovations. Conversations also turned to smart home technology including self-showing programs, and short-term rentals as a new revenue stream that would be increasingly compelling in struggling rental markets. While some attendees have only known growth, experienced revenue managers who maneuvered through the last recession shared tactics and valuable lessons learned. Although it’s unclear exactly when the next downturn will happen, the consensus at Maximize was it will happen. And the sooner you’re ready for it, the better. Curveballs ahead So how do you prepare for a downturn? Experts agree that having a well-informed revenue management strategy in place is crucial, and that means having tools to collect data to uncover trends and follow patterns in order to make smart decisions. Beyond finding the sweet spot for rental pricing, auditing your properties for other ways to boost performance is also a great idea — including assessing amenities and reducing unnecessary expenses. In addition to knowing how to price units based on inventory and market conditions, the most effective revenue managers also know every selling point of each property in their portfolio. With the advent of artificial intelligence and machine learning to guide asset management, sometimes the computer knows what’s happening before people do. In times of both growth and recession, the most successful revenue managers will be using a...
YASC Asia 2019
Meet Yardi in Singapore
The Yardi Advanced Solutions Conference (YASC) returns to Singapore on Nov. 5 and will be bigger and better than ever. Yardi brings together real estate management professionals from across Asia for this one-day event. Come and discover the latest proptech innovations, interactive discussions, meet local and international experts, and network with industry peers. This a great chance to dive deep into Yardi Voyager and the ancillary software real estate professionals use every day. YASC is also a great opportunity to strengthen collaborative skills and network with industry peers. With interactive discussions, local and international experts, more networking time, and previews of new products and enhancements, this is an event not to miss. YASC Singapore is a fantastic opportunity for Yardi clients with portfolio presence in Asia to discuss technology platforms with the leadership, development and support teams. Reserve your spot today! Here’s what to expect at YASC Asia 2019: • Meet the Experts Attendees will hear from industry experts on market trends and technology innovations. Make valuable connections with Yardi’s product experts and discover new insights, tips and tricks for getting the most out of Voyager and other modules. With enhancements and innovations in the Yardi pipeline, hear about new products soon to be released in Asia. You’ll also get a firsthand preview of the new Yardi Elevate Suite for asset management. • Visit Knowledge Central New to YASC Asia, gain hands-on experience with Yardi’s Knowledge Central, which will offer on-site assistance with Yardi products, SQL scripting and reporting. The Knowledge Central team will be available to answer your product-specific questions, provide previews of new products, discuss current software and anything else you’re keen to learn more about. For Knowledge Central hours, refer to the in-app schedule. • Yardi Events App A new addition...
YASC Turns 20
Yardi conference milestone
A special anniversary Yardi Advanced Solutions Conference (YASC) kicked off this morning in beautiful San Diego, with 2,500 Yardi clients and staff members in attendance for the 20th edition of the event. Yardi president and founder Anant Yardi reflected on the early years of the conference in his opening remarks. “About 200 people attended the first YASC, and we were thinking, how will we cope with 200 guests?” Mr. Yardi reminisced. “Those 200 people would only fill the first two rows of seats here today.” Mr. Yardi then invited two clients who have been to almost every YASC event, Alex Ruiz of Picerne and Carol Kelly Ball of Sierra Properties, to join him on the stage. Yardi employees Nancy Bogg and Anna Markmann, who have worked on the production of every YASC conference, were also honored. YASC is now a global event, with six conferences annually around the world. In addition to the two U.S. based events, there are conferences in the United Arab Emirates, Australia, Singapore and England. Meanwhile, Yardi has grown to a company size of almost 7,000 employees at 45 offices around the world. Two decades on, Yardi’s corporate focus and mission statement remains the same: focused on client and employee success, stellar customer service, innovating new products and platforms and assisting local communities with philanthropy and volunteerism. At the heart of each of those items is the importance of relationships. One of the most valuable aspects of the YASC events is the chance for Yardi to receive feedback and suggestions from clients, and for clients to learn about new products and solve business challenges. In his remarks, Mr. Yardi offered a compelling history of technological innovation over the last 20 years, summarizing the transition from the early days of dot com, to the mobile and social media revolution, to today’s era of big data, artificial intelligence, and the Internet of Things. “This is the era of continuous connection. But in the world of business, continuous connection hasn’t fully come to fruition. Our goal is to make that happen and provide the tools and technologies that you need,” Mr. Yardi said. Yardi clients look forward to hearing about forthcoming advances in products and innovation at YASC, and Wednesday’s general session offered a breadth of such insight. Following Mr. Yardi’s presentation, Rob Teel, senior vice president, and Kevin Yardi, vice president, consulting practices, offered a detailed look at the Yardi Elevate suite for operational performance, Yardi Energy Suite for energy management, and Yardi Kube for coworking management. “We’re not just chasing dreams,” Mr. Teel said. “Most of the things that Anant mentioned, there are solutions at the end of it that will help your business.” Attendees at YASC will explore those solutions over the next two and a half days and also have a little fun. A special #YASCTurns20 party is planned for Thursday night on the U.S.S. Midway, near the conference venue on the San Diego waterfront. Find a full lineup of YASC highlights and information. To follow along with the event, use the hashtag #YASCTurns20 and follow Yardi on your favorite social media channel:...
YASC Preview
San Diego Celebration
The 20th Yardi Advanced Solutions Conference (YASC) returns to San Diego, Calif., this Wednesday to Friday, October 16-18. The annual user conference will offer in-depth training, networking and fun for Yardi clients, including a special milestone anniversary celebration. We can’t reveal all the surprises in store, but this is one event you won’t want to miss. “We’re excited to welcome our valued clients to the 20th edition YASC in San Diego. From its early days as a small gathering in Santa Barbara, this special event has grown to be one of the largest and most enjoyable user conferences around. We hope you enjoy the special surprises in store for this year – they’re our way of saying thank you for your support and participation.” Get a preview of YASC San Diego: Yardi Events app Get connected at YASC with the Yardi Events app on your smartphone. Attendees can access all conference information, venue maps, class materials, social networking, in-app messaging and more. Customize your daily schedule with classes, demos, panels and roundtables, and set up one-on-one meetings with Yardi staff. The Yardi Events app is available for download in the Google Play Store and Apple App Store. A browser-based version, synced to the mobile app, will also be available, so attendees can access the app features from their desktop. User log-in details have been emailed to all registered YASC attendees. Questions? Email our team at [email protected]. Get personal attention Did you know our Knowledge Central experts have an average Yardi tenure of nearly 5 years? We’ve brought together a friendly group of experts that includes team leads, consultants, and senior account managers to answer your toughest questions, solve your trickiest challenges, and guide you through our newest software solutions. Find Knowledge Central operating hours in the Yardi Events app and be sure to visit our team on the Hilton San Diego Bayfront Indigo Level. Connect with others How many industry connections can you make in three days? There will be over 1,500 attendees representing nearly every segment of the real estate sector at YASC. The conference will offer expanded opportunities to connect with peers in your industry, including morning wellness activities, scheduled breaks and networking receptions. For all conference activities and receptions, bring your conference name badge and get ready to network! Visit the Networking Lounge, located on the Aqua Level, to network with others in your market, check in at the office and recharge your devices. Celebrate with us Learning is first and foremost at YASC, but that doesn’t mean you can’t have a good time too! Join us at the Networking Reception on Wednesday evening for cocktails and appetizers. It’s a fun way to wind down and get to know Yardi staff and other YASC attendees. On Thursday night, it’s time to party! The Yardi Party is always packed with music and fun with your new friends from the conference, and we’ve got big plans for our 20th anniversary, so you won’t want to miss this. Don’t forget that your conference name badge is your all-access pass for conference activities and receptions. Please be sure to wear it at all times. New this year: fitness activities on Thursday morning If you enjoy getting a workout in before the day begins, you’ll love our new yoga and running opportunities, set for Thursday morning from 6:45-7:45am at the Bayfront Park (outside the Hilton). Follow the signs to the yoga class or join us for a variety of run distance options! It’s a wonderful time of year to exercise outside in beautiful San Diego. Get social Share your conference experience on social media using the event hashtag #YASCTurns20. Follow Yardi on your favorite social networks for conference news, prizes and more. Connect with Yardi on our corporate blog, LinkedIn, Twitter, Facebook and Instagram. Interested in joining us at the 20th annual YASC event in San Diego? Add your name to the...
Leading Long Term Care...
Yardi Heads to OHCA in Oregon
Oregon has long been a leader in long-term care. In fact, the first assisted living community in the US opened there in 1983. And in the decades since, the Oregon Health Care Association has pushed for higher-quality care and new, innovative services. It’s no surprise then that their Annual Convention is one of the industry’s biggest events. OHCA is the largest long-term care trade association in Oregon, numbering more than 1,000 organizations and 90 percent of providers in the state. OHCA advocates for their members at the local and federal level, and they offer a unique variety of educational opportunities throughout the year for professional development and industry-wide collaboration. This year’s Annual Convention is set to take place in Portland on November 19-20. Given its proximity to a certain food-filled fall holiday, the conference theme this time around is “Harvesting Your Gratitude,” which celebrates the bountiful season and honors those who provide for others. Over 1,200 attendees from across the state and across the continuum of care will be in attendance, including us! Swing by Booth 401 to say hello to the Yardi team and see what’s new with our single, connected solution for senior living. From marketing and sales to resident care and medication management, the Yardi Senior Living Suite improves efficiency while reducing costs. Here’s just a few of the solutions we’ll be showcasing on the tradeshow floor: Yardi Senior CRM – Grow your occupancy with mobile-friendly marketing tools designed for senior living providers. Automated workflows keep your sales counselors on task, and electronic leasing lets you quickly generate a custom lease for each prospect. RENTCafé Senior Living – Keep residents and family members connected to your community through this online portal. Offer electronic payment methods, maintenance requests, activity calendars and more...
Efficient Social Housing
Applications + Waitlists
Technology is transforming the way social housing providers manage properties. The technological advancements that have already transformed financials and operations are now automating resident-based transactions. The results are increased efficiencies for clients and greater empowerment for staff. Peter Altobelli, vice president of sales and general manager for Yardi Canada, explored four benefits of technology for applications and waitlists in the Ontario Non-Profit Housing Association Procurement Newsletter. Check out a sneak peek of the article below. Revolutionized Application Process Traditional social housing applicant intake processes rely heavily on in-person interviews. Those interviews run the risk of miscommunications and require a lot of time for your staff and prospective residents. “Online, self-service application workflows present each applicant with a consistent experience, conveniently available 24/7. Applicants can submit their information when it’s most convenient for them from any web browser with digital accuracy. This provides more efficient use of staff’s time when reviewing applications,” said Altobelli. Manage Waitlists in Real-Time Using conventional mail notifications, updating waitlists is a lengthy process. Convenient online user portals connect waitlisted households to leasing office staff in real-time. “Connected technology makes it possible for social housing providers to efficiently upload documents, respond to housing offers and notify staff of changes and pending approvals, in real time, and maintain updated waitlist,” explained Altobelli. Innovative technologies enable staff to meet the needs of applicants and residents while reducing administrative workloads for staff. Get the full story, including the benefits of electronic CRM, at...
LeadingAge Learning
Tools to Support Senior Living
There are many conventions and shows in the senior living industry, each uniquely positioned for a local audience, a certain role or a special purpose. But there’s one event that unites more people from across the care community than any other: the LeadingAge Annual Meeting and Expo. This year, the conference takes place from October 27-30. Close to 4,500 senior living professionals will flock to San Diego for four days of learning and relationship building. Event organizers have put together session tracks for sales, marketing, care, operations, legal and more. Anyone in the industry is sure to find something for them. You know the Yardi team will be there too. We’ve got Booth 1417 at the expo, so come by and see what we’ve been working on. Our suite of tools for senior living management are designed to connect all parts of your business on one integrated platform. Kind of like LeadingAge, there’s a solution for everyone. (Plus, we’ll have some small, furry, four-legged guests you won’t want to miss. More on that down below!) If you’re a salesperson or marketer We’ll show you how to drive revenue and increase occupancy. Yardi Senior CRM helps you effectively manage your sales and marketing efforts from initial contact all the way through signing a lease and becoming a resident. Shorten your lead response times with automated follow-ups, then build a personalized communication flow to keep them engaged. When they’re ready to sign, cut through the paperwork with online leases that generate documents in a click. If you’re a caregiver You’ll learn how to improve resident satisfaction and simplify your own workload at the same time. Instantly access resident’s care needs, eliminate errors and capture progress with Yardi EHR, our electronic health record platform designed to work...
Eyes on Argentum
Senior Living Resources & Events
For nearly 30 years, Argentum has been a staple of senior living. The advocacy group, whose membership now represents close to 75 percent of the industry, strives to raise the bar of excellence in communities nationwide. Formerly called the Assisted Living Federation of America, the organization changed its name to Argentum a few years back to reflect the always-evolving industry. They chose the term Argentum for its roots in the Latin word for silver, which pays homage to the silver generation that Argentum members serve. Argentum’s mission did not change, however. They continue to promote choice, dignity, independence and quality of life for seniors. In pursuit of these goals, Argentum has undertaken listening tours across the country, meeting with senior living leaders and exploring concerns. From these research efforts have grown multiple initiatives to accelerate change. New campaigns to support senior living One example of a key senior living concern was the workforce shortage. In the next 6 years, the industry will need to hire an additional 1.2 million people to meet growing demand. About three-quarters of those new hires will be replacements for caregivers who leave the industry. Senior living has an unfortunately high turnover rate, which makes retaining and promoting talent a top priority for Argentum and their members. To that end, Argentum launched Senior Living Works last year. “As an industry, we need to continue to build on the awareness that senior living offers rewarding careers,” said James Balda, Argentum president and CEO, in the announcement. The Senior Living Works website and toolkit offers resources to recruit and engage a thriving workforce. But Argentum isn’t only focused on the labor challenge. In tandem with Senior Living Works, Argentum launched Senior Living IQ, which shares best practices for delivering quality care. The...