Painting it Pink

Fighting Back Against Cancer

By Leah Etling on Nov 24, 2016 in Giving

This October, Bozzuto enlisted its staff and residents to #PaintOurTownPink – and came up big in the battle against breast cancer.

The Maryland-based developer and apartment manager is well known in the real estate industry for its stellar social media marketing, and the company used its reach online to produce a very successful campaign.

The philanthropic effort is a great example of how property management firms can bring together residents as they rally to support a cause. When all donations were tallied, more than $21,000 was raised for the cause.

The #PaintOurTownPink effort had multiple access points, documented on the website http://bozzutopink.com/

• Social Media: The hashtag #PaintOurTownPink was promoted and used on Twitter, Instagram and Facebook to document the many different ways that Bozzuto communities, residents and employees were participating in the campaign.
• On Wednesdays We Wear Pink: Both residents and employees were encouraged to “pink out” on each Wednesday in October to show support for breast cancer awareness and fundraising.
• Pennies for Pink: Bozzuto offices and community front desks collected spare change to be donated to Susan J. Komen Passionately Pink.
• Donation Portal: A link on the website led directly to the Bozzuto fundraising page for the Susan J. Komen Passionately Pink campaign.

The Instagram photos posted demonstrate the breadth of participation and particular creativity that Bozzuto communities brought to the fundraising effort. With a month to put on creative events, encourage residents to drop off spare change and get the word out to the general public,  wide variety of images were posted. See them here.

Yardi salutes longtime client Bozzuto for their efforts on behalf of this very worthy cause.