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10 Ways to Win

Resident Appreciation Week

By on Mar 29, 2018 in Marketing

Your residents are the lifelines of your community. Where would you be without them? It’s essential to build resident loyalty by showing that their presence is valuable. Organizing a Resident Appreciation Week is an excellent place to start!

Below are 10 ideas to help you win Resident Appreciation Week:

  1. Pet Photo Contest Cutest pet photo contests are a great way to get pet owners involved in social media—and receive free marketing! Have participants follow your chosen social media account. To enter, they must tag you in their pet photo and give you permission to share the image. Your social media handle circulates, you gain more followers, and residents get goodies. Win-win.
  2. Binge Night Host a movie marathon or binge watch a season of television series. Keep it fun and lighthearted with entertainment like Fast and the Furious, Star Wars, or Friends. You may want to skip out on This is Us unless you want everyone to go home in tears.
  3. Team Spirit Night Shuttle residents to the local high school to support student activities. Proceed the event with a family-friendly pregame party.
  4. Game (or Gaming) Night Board games, card games, and multi-player video games are a great way to get residents to interact. Don’t forget the snacks and plenty of napkins.
  5. #shoplocal Bar Crawl Provide a shuttle to take residents to locally-owned bars and breweries. If possible, negotiate with shop owners to provide discounts for residents. The shop gains new loyal customers and you earn points towards resident loyalty. Another win-win!
  6. Themed Costume Party Pick a decade, movie, or another creative theme for your party night. Prizes for best-dressed (maybe even rent discounts) are a good incentive for greater participation.
  7. Raffle A raffle is an easy way to let everyone participate regardless of his or her busy schedules. Perhaps you request a donation to a local nonprofit (monetary or in-kind) in exchange for a raffle entry. Show your community that you care about local causes!
  8. Grab n’ Go Breakfast and Coffee Bar Keep costs low with muffins and croissants or woo your residents with travel-friendly breakfasts items from a local restaurant. Think portable foods, like chicken biscuits and breakfast burritos. For the coffee bar, don’t forget fun additions like flavored syrups, whip cream, cinnamon, and chocolate shavings.
  9. Craft Night Host resident night at your local sip and paint or pottery shop. Creative activities are a fun way to encourage residents to engage with one another while making décor for their homes.
  10. Chair Massage Day Relaxed residents are happy residents. Offer 10-15- minute chair massages to relieve stress and promote resident satisfaction.

Continue to shower your residents with appreciation throughout the year. Occasional thank you emails and texts are a great way to stay in touch and let residents know that you care.