Category: Marketing

Leading the Market

Westcorp Talks Strategy

For more than 35 years, Westcorp Property Management Inc. has focused on spaces and places that bring out the best in people. It creates, invests in and manages residential, commercial, hotel and mixed use properties. The company is based in Canada and has properties both in Canada and the U.S. It’s no surprise that a […]

Marketing

Showing Occupied Units

Every Day Counts

When it comes to increasing revenues, decreasing vacancies is a no brainer. Keeping units occupied with optimal rent flow is a foundation for good performance. One way that you can limit vacancies is to list units as soon as you know the current renter will not renew their lease. Listing rentals while they are still […]

Marketing

Marketing Metrics

5 to Track

“Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” Does this sound familiar? Even though these words were said by retail magnate John Wanamaker more than 100 years ago, they still ring true today to many in real estate. With the broad expansion of the digital marketplace […]

Marketing

Online Marketing that Works

New Resources on MHN

Do you want to excel in marketing and optimize your multifamily property performance? Of course, you do. With a little (free) help from the experts, reaching both goals is simpler than you may think. Multi-Housing News Marketing Resources Multi-Housing News (MHN) is a digital magazine that provides leaders in the multifamily housing industry with the […]

Marketing

Loyalty, Referrals and NOI

Resident Engagement for the Win

Want to build renter loyalty, earn referrals and celebrate your awesome residents at the same time? We’ve got three great ways to support stronger net operating income (NOI) by celebrating your residents. Happy residents will save you time and money Summer heralds warm weather, group gatherings and celebrations. These events are a natural way to […]

Marketing

Google Ad Updates

Tips for PPC Success

Surprise! Google is changing its match types again. This is the fifth time that Google has changed match types. And as we all know, algorithms are constantly evolving as well. We’re here to help you out with a quick overview of what’s changed, how it might help, and who benefits most. So long and goodbye […]

Marketing

Gen Z Renters

Next Generation Expectations

The oldest members of Gen Z are turning 24 this year. They were just seven years old when Facebook launched and 13 when Instagram came along. They have never known a time without the internet. And they’re poised to be the largest generation of renters ever. Just when we’ve adapted to Millennial renters, this new […]

Marketing, Technology

Let’s chat

Picking the right chatbot

Property management chatbots have been a hot topic lately, especially for multifamily rentals. A chatbot can meet renters’ increasing demands for digital communication and capture more leasing opportunities, but only if it’s used wisely. First, we’ll talk about why you should consider “hiring” a chatbot if you don’t have one on staff already. Then, we’ll […]

Marketing, Senior Living

Senior Living Ebook

Marketing with RentCafe Reach

Online searches have become the favored route for seniors seeking a residential community. That’s why senior living community operators increasingly turn to search engine optimization (SEO) to help prospective residents find their properties. A powerful tool supporting that effort is RentCafe Reach Senior Living, an advanced online marketing services solution that enables execution of SEO […]

Marketing, Senior Living

Tips for Thriving

With Senior Living Marketing

The senior housing industry is taking steps to transitioning from the COVID-19 era with policies that emphasize safety and resident service. Nicole Moberg, COO of Atlanta-based Thrive Senior Living, offers insight into successfully marketing senior communities during and after the pandemic. Below are excerpts from her recent interview with Multi-Housing News. How has the outbreak […]

Marketing

Digital Marketing

Strategies for Multifamily

Property marketing — once constrained to classified ads, flyers and yard signs — has largely gone digital over the last two decades. And while most multifamily property management companies market their properties and vacancies online in one way or another, many aren’t using digital marketing to its fullest potential yet. Done well, digital marketing is […]

Marketing, Senior Living

Online Marketing

Ebook for Senior Living

Knowing what not to do is as important as understanding what should be done. That’s a key takeaway from a new Yardi ebook designed to help senior living communities market their offerings effectively. “8 Do’s & Don’ts for Senior Living Community Websites” offers tips for sprucing up digital curb appeal, maximizing the impact of a […]

Marketing

And Action!

Video Skills for Leasing Agents

As leasing technology and the customer journey has evolved, so has the role of the leasing agent. Also called leasing consultants or leasing specialists, these are the people who help walk prospects through the process of becoming residents … a path that’s become increasingly virtual. Even before the COVID-19 pandemic, renters were doing most of […]

Marketing

Marketing Analytics

Create, monitor, adjust

How do you create the perfect property marketing strategy? One that delivers the biggest ROI for your budget? In the days of flyers, yard signs and billboards, creating a winning marketing program used to be somewhere between a guessing game and an art form. But now that most rental searches begin (and sometimes finish) online, […]

Marketing, News

Future of Leads + Leasing

Executive insight from Yardi

How has the pandemic permanently altered multifamily housing? This is one of the many questions explored during the 2020 National Apartment Association APTvirtual conference. The event hosted 63 breakout sessions and five TED-style Game Changer sessions that helped participants tackle tough questions. The Connect with Execs session offered a unique opportunity for guests to talk […]

Marketing

What Renters Want

Self-Guided Tour Success Tips

Do you know what your prospects want in an apartment tour? Esther Bonardi, vice president of marketing at Yardi, hosted “OPTECH Express: The New Apartment Tour — Insights for Today’s Customer Preferences” as part of NMHC OPTECH 2020. The mini session gave insights into the latest renter preferences. Bonardi also offered actionable tasks to carry […]

Marketing, News

Advanced Marketing Tools

For Senior Living

What is lead attribution and how can it help senior living community operators get the most out of their marketing spend? Lead attribution is the process of determining how leads from a Facebook page, Google ad, directory listing or other source become associated with a property. Understanding all sources that a prospect touches on the […]

Marketing

Reputation Management

5 Ways to Stay on Top

In the age of online everything, it takes a lot more than a good website to stay on top. Ratings and reviews are the new “word of mouth” for multifamily properties, so it’s critical to proactively monitor and protect your online reputation. Here are five reputation management strategies to make sure your communities get the […]

Events, Marketing

Yardi + AIM

Live webcast Sept. 17

Are you missing live events? While we can’t bring back the hum of the tradeshow floor just yet, we’re excited to team up with AIM to host a live webinar event that we hope will rival some of your favorite speaking sessions from conferences past. Keep reading to see how we’re bringing industry leaders from […]

Marketing

5 Happy Moments

Better timing = better reviews

Want better ratings and reviews for your properties? Take the advice of award-winning marketing expert Drew Davis and create moments of inspiration (MOI) for your renters. “If we want better ROI, we need to focus on MOI,” said Davis. “Meaningful micromoments define your experience, differentiate your service and truly build your brand.” In episode 5 […]

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