Category: Marketing

Increase Leads

With RentCafe REACH

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are mighty tools to increase leads and conversions for your properties. Odds are, you’re already too busy to master those tools. Below are three quick tips to make SEO and SEM work for you. 3 Quick Tips for Increasing Leads Don’t underestimate the power of SEO. […]

Marketing

Blogging 101: Pt 5

Sharing Your Content

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]

Marketing

Blogging 101: Part 4

3 To-Dos Before Publishing

Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]

Marketing

Blogging 101: Part 3

Creating Great Images

Once you’ve chosen a blogging platform and written content, the next step in creating an engaging blog post is to include great media. Media includes visuals such as photographs, infographics, illustrations, and videos. For today’s post, we will focus on photography. Most modern smartphones are adequate to take a great image for blog posts and […]

Marketing

Blogging 101: Part 2

Creating Your Content

In our previous post, we compared popular blogging platforms WordPress, Wix, and Blogger. After choosing a platform and theme, then it’s time to start writing! Create a Content Calendar Planning pays off. When you take a moment to create a content calendar, you won’t miss timely events or feel the pressure to brainstorm hours before […]

Marketing

YMF Beverly Hills

3 Tips for Marketing Geniuses

The Yardi Marketing Forum happened in Beverly Hills last week, drawing a crowd of marketing geniuses from property management companies around the country. Attendees caught a show at the legendary Magic Castle, strolled Rodeo Drive and indulged in a champagne and caviar tasting at Citizen. See the photos here. Sounds fun, right? It wasn’t all […]

Marketing

Blogging 101

Picking the Perfect Platform

You hear it all the time: to improve your organic ranking with Google, you need frequent, fresh content for your website. Blogging is a common best practice for keeping new content on your site while connecting with your residents. But how do you start a great blog? First, you need to select your blogging platform. […]

Marketing

RentCafe + AIM

New Conference Title Sponsor

Yardi has entered an exclusive three-year agreement securing RentCafe as the title sponsor of the Apartment Internet Marketing Conference (AIM). “We are excited to announce our partnership with AIM. We believe this is a great opportunity for us, for AIM and for the attendees because ultimately, we are all laser-focused on innovative digital marketing,” said Esther Bonardi, […]

Marketing

Holli Beckman

On Multi-Source Lead Attribution

Property marketers use lead attribution to determine where leads are coming from so they know what is working, what isn’t and where to spend their marketing dollars most effectively. But single source lead attribution models only credit the first or last source with the lease. “We know that 50% of renters visit five or more […]

Marketing

10 Ways to Win

Resident Appreciation Week

Your residents are the lifelines of your community. Where would you be without them? It’s essential to build resident loyalty by showing that their presence is valuable. Organizing a Resident Appreciation Week is an excellent place to start! Below are 10 ideas to help you win Resident Appreciation Week: Pet Photo Contest Cutest pet photo […]

Marketing, News

UK Perspective

Better build-to-rent marketing

The UK’s build-to-rent sector is booming. In less than a decade, the sector has grown by around 60% and is now worth some £1.5trn. This comes as no surprise. We all have, at some point in our lives, been looking for a place to live, whether it is a house or a flat, and build-to-rent […]

Marketing

Marketing Automation

Simple, Efficient, Smart

To stay competitive, your properties and services must remain in the forefront of the digital marketplace. From a prospect’s search to a resident’s lease renewal, marketing automation can help you exceed renters’ expectations. Marketing automation streamlines repetitive tasks, follows user behavior and delivers targeted content. Such content ushers customers into your leasing pipeline and then […]

Marketing

Get Ready for ’18

9 Marketing Tips

The winter months signal a slow down throughout the multifamily industry. For marketers and site staff, however, the slow season is a great opportunity to get ahead for the spring. Below are 9 tips for a productive winter that will jumpstart your spring. Marketing Refresh Collaborate with sales and operations. The slow season is the […]

Marketing, News

YMF Baltimore

3 Marketing Themes for 2018

A savvy group of marketers joined us for learning, networking and fun at the bi-annual Yardi Marketing Forum (YMF) in Baltimore last week. During the event, attendees explored the latest trends in digital marketing, tips and tricks to optimize outcomes, and real estate technology. As noted by Esther Bonardi, Yardi vice president of marketing, the […]

Marketing

Meet Brad Batesole

YMF Baltimore Guest Speaker

The Yardi Marketing Forum in Baltimore begins November 13! During this sold-out event, multifamily pros from across the country will join us to learn new marketing strategies from expert speakers from both within and without the real estate industry. Brad Batesole will be one of our guest speakers in Baltimore. Brad is the top marketing […]

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