Canadian Leasing

Ramp up with RentCafe

By Geneva Ives on Oct 16, 2017 in Marketing

The 2017 Canadian Multi-Res Tenant Survey conducted by Informa Canada showed that 85% of renters take less than two months to find their rentals. Your marketing website and ILS listings through RentCafe are designed to help get their attention during that crucial time. But for a truly effective marketing approach that makes the maximum impact during those two months (and beyond), there are a couple more tools you can add to your toolkit.

RENTCafé CRM and RentCafe Connect are two solutions that integrate with RentCafe and Yardi Voyager to better manage prospect, applicant and resident workflows. RentCafe CRM simplifies leasing and resident services by putting everything leasing staff needs in one mobile interface, making it easier to follow up with leads and provide expert service from anywhere. RentCafe Connect is a budget-friendly contact center solution that supports your team with automated call answering and on-demand live support – so prospects and residents get the service they need 24/7.

Using these tools in conjunction with RentCafe helps property managers improve onsite efficiency while managing the prospect to resident lifecycle, as well as improve spend and retention. Take a closer look at the four benefits of integrating your marketing strategy using the tools in the Yardi Marketing Suite.

1. Simplify Operations

Connecting these three solutions automates the entire leasing process, increasing visibility for you and your staff. When online leads and applications come through RentCafe, your prospects’ data instantly appears in RENTCafé CRM – no duplicate manual entry required. Follow-ups are automatically scheduled based on your custom criteria, giving your staff a clear picture of what needs to happen next to convert each lead into a lease. There are follow-ups for residents too that help automate the move-in, move-out and lease renewal process, making this a true customer relationship management solution for the complete renter lifecycle.

The same integration and additional features simplifies call answering through RentCafe Connect. Since it’s connected with your RentCafe and Voyager accounts, trained live agents can provide prospects and residents with real-time availability and pricing as well as providing residents with 24/7 customer service. Lead forms and maintenance requests processed by contact center agents will automatically appear in RentCafe CRM, triggering next steps.

2. Prioritize Leads

RentCafe CRM tracks your lead sources, letting you know which leads came from where and if those leads converted. An easy-to-read dashboard shows you which lead sources convert at the highest rates, so you and your staff can prioritize leads from these sources. You can also prioritize leads in RentCafe Connect, sending calls from lead sources with high conversion rates to live agents when your staff is unavailable to answer, while directing calls from sources with lower conversion rates to voicemail.

3. Improve ROI

Tracking lead sources and prioritizing leads lets you focus on the leads most likely to become leases, increasing your conversions. Additionally, it helps you make smart decisions about your ad spend, so you can cut underperforming sources and improve your return on investment. Best of all, you can track prospects from lead to lease with total transparency, access this information and monitor the effectiveness of your marketing without having to learn and manage a third-party tool.

If you want to advance your marketing even more, you can add professional SEO, SEM and ILS services on a per-property basis with RentCafe Reach. Learn how it helped one client decrease their cost per lead in this case study.

4. Increase Satisfaction

Both RentCafe Connect and RentCafe CRM help increase customer satisfaction and resident retention. Each improves the immediacy of response, so prospects and residents get better service. With RentCafe Connect, every customer communication – whether via chat, email or phone – can be automatically directed to the right person or sent to a live agent who can help, without your team having to lift a finger. With RENTCafé CRM, both prospects and residents become part of a follow-up schedule, so neither is forgotten.

A Winning Combination

Today’s consumers are always looking for a faster, more convenient way of doing things – especially when it comes to finding a new place to live. Renters want real-time responses, reliable support and online access to information. With the innovative tools in RentCafe, RentCafe CRM and RentCafe Connect, you can not only keep up with but stay ahead of these demands. Simplify your workflows, optimize your marketing and make sure every contact gets a response with one integrated marketing platform that will help you secure more leases.