Cooking for a Cause

Yardi Marketing Forum 2016

By Erica Rascón on Aug 18, 2016 in Marketing

The invitation-only Yardi Marketing Forum is designed to help professionals excel in marketing multifamily real estate. Attendees participate in focused discussions, interactive training, and engaging social activities—but first, they designated time to uplift the local community in Seattle.

For the second segment of this biannual event, clients representing more than 35 companies from throughout the U.S. convened in Seattle. The forum kicked off with a welcome reception at W Seattle before heading to Cooking for a Cause at Blue Ribbon Cooking School.

Cooking for a Cause is a corporate team building initiative that benefits local charities. For this event, the Yardi team volunteered to support ROOTS Young Adults Shelter, a nonprofit organization that fosters dignity for its clients through access to essential services and a safe place to sleep.

One of the most essential services is access to a healthy meal. Cooking for a Cause participants prepare top-notch meals for those in need.

The menu for the Yardi team included shepherds’ pie, grilled lime-marinated chicken and veggies, truffle mac n’ cheese, and chocolate molten lava cake for dessert—all from scratch. The group divided into teams with a chef at each helm to ensure smooth operations and delicious results. Participants peeled, chopped, diced, grilled, and baked together.

A conga lined helped pass the time as the participants waited on the ovens.

Cooking for a Cause was a huge success. The group furnished hundreds meals for ROOTS Young Adults Shelter.

“It was a really fun experience. The atmosphere was…warm,” laughs Geneva Ives, marketing writer on the Yardi team. “We were in there cooking up a sweat! But it was also fun, friendly, and energetic. It was a nice collaborative effort.”

Of course, the novice cooks reaped the benefits of their labor. The team enjoyed a meal overlooking the sunset on Lake Union.

Cooking for a Cause was an excellent opportunity for clients to kick off the forum while supporting the community.

Sparkle Allen, VP of Marketing at First Communities observes, “Last night was fun at Cooking for a Cause that will benefit the ROOTS Young Adults Shelter. Being in the multifamily industry, we understand how important it is to provide homes and support for people in the community. It was a great event and very touching that Yardi arranged it.”

Plan ahead for next year! Get the details for the first Yardi Marketing Forum in Austin, Texas, in 2017.