Meet The Staff

Connect With Prospects, Residents

By Geneva Ives on Nov 20, 2015 in Marketing

No, we’re not talking about meeting our staff. (Although you can see a few lovely Yardi employee profiles here.) Today we’re talking about introducing your staff to your residents: how and why you should do it!

Celebrating the employees that make your property a great place to live just makes sense. For one thing, it’s a good team building exercise. For another, it brings life and personality to your communities. Your property is more than just a collection of buildings. It’s a nice place to live, staffed by a group of people who really care. When you create that personal connection with both residents and prospects, you drive leases and increase retention.

There are many ways you can share staff member stories with your audience. You might include a staff spotlight in your newsletter, showcase team photos on your Facebook page, or write an “employee of the month” post on your blog. Or you can create an infographic like the one we made below using Canva (it was easy, we promise) and share it everywhere—from your social media channels to your move-in email.

 

If you use RentCafe as your property marketing platform, you can use the easy social media posting tools and email manager to get your infographic or message out in a snap.

However you choose to showcase your team, here are a few tips to increase engagement:

• Focus on staff members that prospects and residents interact with, like leasing agents, property managers, and maintenance workers
• Include a photo – having smiling, happy faces associated with your property never hurts
• Add a fun tidbit that speaks to the unique personality of your team member
• Encourage residents to help you recognize exceptional employees via email and social media

While we’re on the topic, if you happen to have had a nice interaction with any Yardi unit, department, or even team member, we’d love it if you let us know by filling out this form right here. We can’t wait to pass along the kudos!

Has your property management company focused on a team appreciation initiative before? We’d love to hear what you did and how your residents responded