RentCafe Reach

Reach Beyond the Fold

By Kyle Jones on May 25, 2017 in Marketing

We are thrilled to officially unveil RentCafe Reach. This advanced set of marketing services is designed to attract qualified prospects to your multifamily properties through SEO, SEM and enhanced online property listings on the RentCafe.com ILS. As a certified Google Partner, we’re ready to help you elevate your search and lead generation programs to the Big Leagues.

SEO & SEM Services for the Real Estate Industry

The RentCafe Reach digital marketing team is comprised of Google certified experts in both Google AdWords for paid traffic and Google Analytics for organic traffic. This allows us to use Google as resource to answer questions and identify future opportunities. Our SEM program is a full-service offering from research to setup and fine-tuning, plus remarketing, conversion tracking and display advertising. The SEO program is also a full-service solution with content optimization, on- and off-page optimization, website health checks and location data management through our partnership with Yext.

This ensures our clients receive only the absolute best-in-industry, white hat strategies and tactics for improving their websites’ performance while actively protecting them against black hat techniques that get flagged by search engines and harm the performance of search results, ads, websites and brands.

Stay Ahead of the Competition

We understand how daunting it is to launch an entire digital marketing program. And the perils of working alone without a partner to guide you. What is a SERP? Or Semantic Search and PageRank? What’s the difference between display network and search ads? Or regular text ads vs. expanded text ads and the comparative click-through-rates?

We heard your questions and took them to heart so we can help you, our clients, reach beyond the fold and seize the leads that make the difference and drive business results.

Today’s digital space is as challenging and competitive, but potentially rewarding, as it has ever been. With new users, returning users and unique visitors, leads are being launched from everywhere all the time, but if you don’t have any outfielders on your team, easy pop-ups turn into missed opportunities and missed opportunities turn into blown leads and lost games.

This is where a holistic, digital marketing program – where each facet is intertwined and builds upon the other – comes into play to give you the edge on your competition. If you focus only on SEM and PPC, you’ll be catching all the leads that come into right field, but missing all those hit into left field—and vice versa if you only focus on SEO. By leveraging them together, we create a cohesive strategy that covers the entire outfield and puts you in the best position to maximize the numbers of leads you catch.

Have a lease-up that needs immediate traffic? We can throw a right field shift on to focus more on PPC, then move back to equilibrium easily after seizing that initial traction. Building this needed, digital infrastructure allows you to move nimbly in the ever-shifting world of digital marketing so you can stay ahead while everyone else catches up.

Get in Touch

Want to learn more about how we can help you build a sustainable, high-performing digital marketing program? We’d love to talk with you.

Stay tuned to learn more about enhanced online listings and our ILS platform in a future post!