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4 Tasks Simplified
By Geneva Ives on Nov 7, 2016 in News
If you’re a small to mid-size residential property manager who is looking for a way to simplify processes, you’re not alone. Landlords and property managers wear many hats, often jumping back and forth between office chores and onsite duties in a single day. The constant juggling of locations, jobs and tools can be exhausting!
The four responsibilities below are probably a huge part of your daily life. Keep reading to see how you can use a smart property management platform to excel at each and every task – without juggling passwords or feeling chained to your desk.
- Streamline Property Management
Is your software made to suit your portfolio? Some solutions only work well with one asset class, and others generalize for multiple property types without providing the specific tools you need to manage a diverse portfolio.
The right software platform will have everything you need to support every property type. For residential property management – whether it’s single family home, apartment, affordable housing or condo – you should be able to move-in residents and complete your accounting tasks as well as maintain compliance and calculate community fees as needed, without having to use a separate program. And on the commercial side – whether it’s office, retail, industrial or self storage – you should be able to run automatic CAM reconciliations that will save you significant man hours every year.
- Integrate Property Marketing
Adopting a property management solution with marketing and leasing capabilities benefits both managers and renters. Recent research by Google indicates that apartment shoppers view 20 property websites online, but only visit three properties in person. Make sure your property gets a visit by having a responsive website with high resolution photos and floor plans, as well as SEO-friendly content.
RentCafe for Genesis2 helps you create websites that are integrated with your database and are easy to update. The sites pull in real-time pricing and availability – saving you the effort and expense required to maintain a third party site or do manual updates.
Integrated property marketing also makes it possible for prospects to quickly find the information they’re looking for at any time of day or night, without having to call your office during business hours. When they’re ready to take the next step, they can select units, complete self-service screening, apply and, once approved, sign up for renters insurance – all online from a mobile device.
- Offer Resident and Tenant Services
Your software should make life easier for your residents and tenants, too. It should offer portals that make communication and payments more convenient. And if it has mobile maintenance tools built in, even better! Mobile maintenance doesn’t just help you and your staff work more efficiently, it also increases satisfaction and retention. When you’re able to respond promptly to maintenance requests and take expert action, everyone’s happy.
Mobile conveniences can sometimes make the difference between winning and losing a prospective customer. Keeping up with the times is more important than ever to succeed in today’s digital world.
- Master Accounting & More
Accounting is not an easy task, but it’s the backbone of any successful business. It can get especially complicated if you have to maintain numerous spreadsheets. Or if your database is located in one physical place, but you can’t access it when you’re away from the main office. What you need is a solution that lets you access your data from anywhere – including on your phone or tablet – and that can run essential functions and reports with a click of a button.
Cloud solutions let you safely and securely access your data no matter where you are. When you and your staff can work from different locations, you save time and reduce frustration. Cloud-based software providers host everything online and handle all software upgrades and backups, so you can focus on your core mission rather than database management. Yardi was recently included on the Forbes 2016 Cloud 100 – the definitive list of the top 100 private cloud companies in the world – so you can be sure your data is in good hands.
Why Consolidate?
Automating all business processes on a single mobile platform — from daily management responsibilities and marketing tasks to accounting and customer services — is arguably the smartest decision a property management company can make. The key is to prioritize the functions that take the most time out of your day, then see how software can help make those tasks more efficient and manageable.
When you can consolidate your daily property management, marketing, customer service and accounting processes on one social, mobile and smart platform, you gain the tools you need to empower your staff and better support your customers. Not only will you save time, money and hassle but you’ll also gain transparency and flexibility.
