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5 Tips for Client Retention

At Coworking Spaces

By on Nov 13, 2018 in Coworking, News

Today’s entrepreneurs and remote employees have several workspace options, often including the comfort of their own homes. To attract and maintain clients, transform your coworking space into a unique destination with a welcoming community.

  1. Offer Top-Notch Security

Clients want their shared workspace to feel safer than their local coffee shop or home office. 7 Tips for Improved Security can help you establish a place where clients, their possessions, and their data are secure.

Ensure that your security software is accompanied by human backup. For example, post a phone number that clients can contact if the door access control is ever on the fritz. Such measures will help clients feel supported in an increasingly automated world.

  1. Continuing Education

Experience-driven spaces are the latest in office design. Continuing education events offer new experiences for clients. The classes also double as a value-added service. You may want to:

  • Host how-to workshops for popular software programs
  • Invite experts to facilitate theme-based seminars, such as marketing and project planning
  • Create member forums where clients can network
  • Seminars on work-life balance techniques and relaxation methods
  1. Create Thoughtful Ambiance

Thoughtful design pays off. Your design can inspire your clients, enhance the atmosphere, and promote client wellbeing. Each feature defines your space as a desirable and valuable destination.

  • Add indoor plants to help cleanse the air while combatting the sterile office vibe
  • Opt for sustainable office supplies, which are popular with young professionals
  • Mix up your seating with a combination of conference-style tables as well as private nooks
  • Create different work environments with varied lighting in different rooms or regions of the workspace
  • Consider placing white noise machines in conference rooms for privacy

 

  1. Build Community through Experiences

Many clients will opt for a shared workspace because of the potential for social interaction. Fulfill their expectations with community-building tools and activities. Consider:

  • Games, both digital and real-world
  • Indoor rock climbing
  • Yoga classes
  • Live music
  • Mini massages and acupuncture
  • Sports tournaments

The right activities for your community depend on how your space is divided. Use your best judgement to establish an engaging yet professional atmosphere.

For new workspaces, it may be difficult to gauge your clients’ interests. Consider polling members on what activities they’d like to have on site.

  1. Satisfy Bellies

In addition to coffee, get creative with your treats! Some clients use snacks as a way to take a break. Others will snack when they can’t take a break for a real meal. Save the day by offering a combination of fun, quick, and nourishing treats.

  • Hot cocoa bars with a variety of toppings
  • Cupcake stations add cheer (and a sugar rush) to any slow afternoon
  • Build-your-own trail mix bars are a simple and healthy way to jazz up the snack scene
  • Quick, customizable lunches (think hotdogs and burgers) are an inexpensive and easy way to show client appreciatio

Built-in Marketing

These suggestions can transform your coworking space into a unique destination with a welcoming community. They come with an additional bonus: free marketing. Fun features create opportunities for clients to post photos on social media. Be sure to have your social media handles posted throughout the office so that they can tag your workspace.