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Senior CRM in Use

At Colorado's Golden Pond

By on May 28, 2020 in News

Occupancy in senior living may be trending low, but some providers are up to the challenge.

Case in point, Stage Management. With a little help from Yardi Senior CRM, this senior housing owner and operator has fast-tracked its sales cycle and boosted its occupancy rate.

“With Yardi Senior CRM, we can see where we are in our sales cycle and what activities we need to complete to help move more people in the door,” said Troy McClymonds, partner at Stage Management. “Our numbers prove that over and over again.”

Meet Stage Management

Based out of Centennial, Colorado, Stage Management is committed to care. “Our mission for staff is care comes first. We’re not a real estate business — we’re a care company,” said McClymonds.

This focus on quality care is clear at Stage Management’s full-service retirement community, Golden Pond, which offers 115 units of independent living, assisted living and memory care in Golden, Colorado. The staff encourage residents to follow their interests while providing comforts to make everyone feel at home.

Paperwork presents challenges

When new prospects used to walk in the door at Golden Pond, front-desk staff would capture their information on paper cards, making handwritten notes on the back. The hand-off to sales took extra time as a result. When prospects did decide to move in, they were asked to share similar information repeatedly. “There was a lot of duplicate work,” said McClymonds.

So Stage Management turned to Senior CRM. The senior living sales and marketing solution ties the resident record together from lead to lease, so staff at Golden Pond no longer need to re-enter details or search through paper files.

Measurable, profitable results

Thanks to Senior CRM, the paper trail is now just a memory for Stage Management. The mobile, browser-based platform has streamlined sales workflows, increased their staff efficiency and ultimately helped grow their community.

Stage Management’s success by the numbers:

  • 4-6 hours saved per lead
  • 75+ document types eliminated
  • 250-300 leads tracked at a time
  • 12x faster lead response time
  • 7% increase in average occupancy rate

The occupancy rate at Golden Pond now remains firmly above the industry average, and Senior CRM helps Stage Management keep it that way. “I couldn’t imagine doing this without Yardi. It’s invaluable,” said McClymonds.

Get the full story in Stage Management’s case study. Interested in learning more about Senior CRM itself? Reach out for a personal demo and we’ll show you how to Stage Management’s lead.