#GivingTuesday

Worldwide giving movement

By Eliza Theiss on Nov 23, 2016 in Giving, News

The highly anticipated in-person deals and online exclusives of Black Friday and Cyber Monday are just around the corner, marking the biggest sales of the season.

From gadgets and gizmos to furniture and vehicles, these are two of the year’s busiest shopping days. According to the National Retail Federation, sales in November and December account for as much as 30 percent of annual sales.

In 2015, more than 74 million shoppers ventured out on Black Friday, spending an average of nearly $300 per person. For the crowd-opposed or time-strapped, Cyber Monday offers online discounts the Monday after Thanksgiving. Nearly 90 percent of online retailers had Cyber Monday sales, and 45 percent offered coupons or discounted deals.

For many, the holiday season also inspires a sense of altruism. After the spending splurge, #GivingTuesday kicks off a movement of paying it forward worldwide. Now in its fifth year, this celebratory event is a global day of giving powered by social media and the spirit of collaboration.

#GivingTuesday was created by the 92^nd Street Y, a New York City cultural center that has been celebrating diversity and service since 1874. The movement has grown and gone global with the help of influencers from all sectors and walks of life.

#GivingTuesday takes place on the first Tuesday after Thanksgiving in the United States. This year, the fifth annual event will be celebrated worldwide on November 29, 2016. Here’s how it works, according to its website:

“#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges. It also brings together the collective power of a unique blend of partners— nonprofits, civic organizations, businesses and corporations, as well as families and individuals—to encourage and amplify small acts of kindness.”

Giving back is one of our core values at Yardi. Many of our employees and clients have participated in #GivingTuesday. Whether through time, donations, goods or your voice, there are a variety of opportunities to give back. Share your story on social media by tagging #GivingTuesday and encourage your social circles to get involved. Find ideas and community events near you at www.givingtuesday.org.

You can learn more about the philanthropic causes our clients and company care about on our corporate blog, The Balance Sheet.