Inman Connect

Syndication a hot topic

By Yardi Blog Staff on Aug 6, 2012 in News

The Inman Connect event with over 1000 attendees was held in San Francisco this past week, and Yardi’s Saul Klein, Senior Vice President of Point2, sat on a Syndication panel with other industry leaders, and moderated by Bradley Inman, founder and publisher of Inman News.  Also participating on the panel were Spencer Rascoff, CEO of real estate search portal Zillow; Errol Samuelson, president of Realtor.com; Luke Glass, general manager of syndication publishing platform ListHub; and Mark McLaughlin, CEO of Pacific Union International.

Brad Inman asked Saul to lead off the discussion with a capsule view of the syndication issues. Saul condensed it into these three words: “Distribution trumps destination,”  meaning that agents will syndicate listings whenever possible to expand their reach into other markets.  Sellers want to see their listings on the major sites, and they don’t care about the side effects.

Point2 is one of the top two distributors of listing data to portals like Zillow and Trulia, among others. The Point2 technology offers brokers and MLSs the controls to choose how they want their listing data distributed.

It was a great panel, and Saul was able to point out our strong relationships with MLS’s across the US and Canada.  Point2 gives users confidence in our listing information by displaying and syndicating content directly from the most accurate source—the MLS.

You can read more about the panel at http://www.inman.com/news/2012/08/3/listing-syndication-here-stay.