Multifamily Social Summit

Do Good + Build Brand Trust

By Lee Ann Stiff on Jan 24, 2018 in News

As a firm believer in the value of social media for real estate businesses, Yardi returns to the Multifamily Social Media Summit in Napa this year as a key sponsor and content partner. The conference is the industry’s only event targeted for property management firms with a focus on leveraging social media and content marketing to retain and attract new residents. The event will be held at the Meritage Resort and Spa from January 31-February 2, 2018, and sessions will include a mix of business and technical topics that focus on social media implementation, measurement and return on investment.

Communication That Builds Trust

By now it’s no secret that if you want to be relevant, you need a social media presence — and to establish a meaningful one, you need to become a storyteller utilizing all communication channels available. Yardi is broadening its participation this year with a workshop entitled “Do Good on Social: Building Brand Trust,” about the importance of communicating corporate social responsibility initiatives and values via social media, and showing commitment to the communities you serve. Connecting with your customers on a human level can help strengthen business relationships.

Your customers are no doubt immersed in social media channels for almost everything they engage in every day, from personal relationships and peer networking to business and transactional activities. Learning from social media experts outside of the real estate sector at the Summit is a unique opportunity that delivers value through practical advice that attendees can take with them.

Esther Bonardi, vice president of marketing at Yardi, comments, “We consistently support this conference because we hear from accomplished social media and digital marketing practitioners from outside the apartment industry, and attendees gain actionable takeaways they can implement when they return to the office.”

Expert Insights and Strategies

For real estate businesses as for companies in any industry, true digital disruptors succeed by effectively using new communication technologies — and that requires insight and planning. This year’s keynote speakers will cover how to keep up with today’s consumer and what social media strategies deliver the best results. Featured speakers are James McQuivey, Vice President and Principal Analyst at Forrester, and Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International.

Other speakers on the agenda will cover hot topics from using Snapchat to creating video ads and mastering social media storytelling, and represent companies including HubSpot, Conversion Science, Flint Analytics, Merrick Towle Communications, Crescenzo Communications, Northstar Travel Group, and Golin NY.

Get additional information on the Multifamily Social Media Summit.

Learn more about Yardi’s social media and marketing tools for multifamily real estate.