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NAA Approaches
By Leah Etling on Jun 18, 2015 in News
It’s one of the industry’s most-anticipated conferences of the year. Yardi is proud to be a sponsor of the
National Apartment Association’s annual Education Conference and Expo, taking place June 24-26 at the Mandalay Bay Resort and Convention Center in Las Vegas.
NAA offers attendees to experience the latest innovation in the apartment industry, from best practices for business, to marketing strategy, to new on-site ideas. The takeaways are extensive and the opportunity to learn is limited only by the number of hours in the day.
As you’re planning your conference schedule, here are a few sessions that should definitely land on the “don’t miss this list.”
- “Let’s Get Engaged! 7 Tips to Build Resident Relationships that Last”
Technology Booth #2505, Friday, 6/26 1:00-2:00pm
Esther Bonardi, Yardi
Apartment All Star Esther Bonardi is an industry expert on digital apartment marketing, and retaining residents is one of her specialties. You won’t want to miss her insight on advertising, lead tracking, social media, online search, and much more.
- “Putting Research to Work: Understand Customers & Outperform the Market”
Thursday, 6/25 11:30am – 12:30pm
Jack Kern, Multi-Housing News
Want to be able to read the minds of your renters? In this session, Multi-Housing News and Commercial Property Executive publisher Jack Kern will outline useful practices to help understand how and why renters make the choices they do, and explain how customer-centric property research can benefit your business.
- “Pricing to Win: Using Revenue Management to Sign More Leases”
Friday, 6/26 9:00 AM – 10:00 AM
Ian Mattingly, CPM, LumaCorp Inc.
Tammy Atkins, CPM, Heritage Apartments
Shannon Hayden, Epoch Management, Inc.
Mark Haldi, Bridge Property Management
This exceptional panel of apartment industry peers will focus on the magic of revenue management. If you have ever wondered about how this personalized technology can help boost your leasing prowess and your bottom line, this panel is for you.
- “Five Digital Marketing Strategies to Attract Online Prospects”
Friday, 6/26 9:00 AM – 10:00 AM
Jennifer Staciokas, Pinnacle
Nicole Crosby, Buckingham Companies
Peter Lillis, McCaffery Interests, Inc.
The best practices in digital apartment marketing change daily, so there’s no better way to keep up on what’s trending by talking to a few trendsetters. Each represents a unique regional market and they will speak to how online marketing has helped their communities achieve high occupancy and exceptional return on investment.
Have other sessions at NAA that you would recommend to your fellow attendees? Feel free to comment below. And don’t forget to stop by our Yardi booth in the Exposition Hall. You’ll find us at No. 1223 on Thursday, June 25 from 2:15-6:15pm and Friday, June 26 from 11:45am-4:30pm.
