Point2 Powers Portals

Web solutions for MLS' and associations

By Geneva Ives on Mar 21, 2014 in News

Two regional REALTORS® associations in different parts of the country announced this week that they are now running their real estate websites with the use of Point2 MLS and Association Consumer Portal,  which provides consumers and real estate professionals with the most current real estate data for their area.

The MLS and Association Consumer Portal for the Reelfoot Regional Association of REALTORS® (RRAR) is live. The new website, RRAR.org, provides consumers and real estate professionals with the most reliable real estate data for northwestern Tennessee and southwestern Kentucky.

The Point2 MLS and Association Consumer Portal uses data directly from the RRAR Multiple Listing Service (MLS ) to display searchable real estate listings in Tennessee’s Lake, Obion and Weakly counties, including homes for sale, commercial properties and farmland. The portal is designed to maximize the online exposure of RRAR members’ listings, while allowing the association to control and maintain the value of their listing data.

Another prominent feature of RRAR.org is its “Find a REALTOR®” tool that connects home buyers and sellers with local real estate agents.

“This was a straightforward decision for us,” commented Jennifer Hooks, association executive at RRAR. “Point2 has been providing listing syndication for RRAR for the last two years. We knew Point2, with its reputation as an industry leader in real estate technology and online marketing, would be the perfect fit to provide consistent and accurate data from our MLS. Whether the consumer is selling property or just beginning their search, buyers and sellers in northwest Tennessee and west Kentucky now have an additional resource from their REALTOR® for each step in every real estate transaction.”

RRAR celebrates its 50-year anniversary as a real estate trade association this year and is pleased to be able to continue their history of innovation by creating this real estate portal to better serve their members and the community.

“MLS public portals are becoming an in-demand, value-added service of MLSs and associations across the country,” said Point2 Industry Principal Saul Klein. “Point2 is excited to bring this service to the members of the Reelfoot Regional Association of REALTORS® and the public. The aggregation of the most up-to-date real estate data originates with the MLS.”

The Great Smoky Mountains Association of REALTORS® (GSMAR) also announced that its new website, GSMAR.com, is now live. The real estate search portal is powered by Point2 to provide consumers with information about local properties for sale using timely and accurate data that originates from the GSMAR Multiple Listings Service (MLS).

Consumers can search for Smoky Mountain homes, land, commercial properties and REALTORS® on the area’s largest local real estate website.

GSMAR’s website has been branded and customized to suit the needs of the organization. “We at Great Smoky Mountains Association of REALTORS® are very pleased with our consumer portal, and it’s been a pleasure working with the Point2 team to get our site launched,” commented GSMAR MLS Specialist Kirk Chandler about the experience.

Visitors can also find recommended affiliate services on the site, adding a wealth of consumer-oriented resources to GSMAR’s real estate portal. Appraisers, contractors and title agencies are among the many real estate-related contacts included for easy reference by home buyers and sellers, as well as agents.

“Associations and MLSs across the country are beginning to see the value of consumer listing portals as another way to serve their members and the public,” said Point2 Industry Principal Saul Klein. “We have enjoyed working with the forward-thinking leadership team at Great Smoky Mountains Association of REALTORS® who are taking innovative steps in the ever-changing world of online real estate marketing.”

Since 1967, Great Smoky Mountains Association of REALTORS® has been the Voice for Real Estate in the premier resort area of the Great Smoky Mountains and east Tennessee.

Founded in 1996, Point2 provides online marketing solutions for real estate agents worldwide and real estate organizations in North America. Point2 also owns and operates the consumer real estate search portal, Point2 Homes. Point2 is a member of the Yardi® family of companies. For more information, visit Point2.com.