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RentCafe Adoption

Tremendous Growth

By on Jan 31, 2018 in News

Yardi’s powerful multifamily marketing and leasing platform, RentCafe, achieved double-digit year-over-year gains in 2017. The robust tool has also expanded to five markets.

RentCafe helps multifamily professionals attract prospects, convert leads and retain residents via dynamic property websites, advanced SEO and SEM capabilities and convenient resident portals.

Continued Growth

“RentCafe demonstrated measurable success in 2017, reaching over 4.7 million licensed units,” said Patrick Lawler, director of RentCafe product development at Yardi. “One of the very exciting patterns we saw last year is the increase of online lease execution. The interest in electronic signatures continues to grow and we anticipate this to be widely-adopted in 2018,” added Lawler.

RentCafe experienced the following gains:

  • Platform adoption increased 34%, resulting in 4.7 million units
  • Online leasing rose by 54%, creating over 4.2 million leads
  • Online work orders expanded by 45%, generating over 4.8 million work orders
  • eSignature adoption grew by 310%, exceeding 2.2 million eSignatures
  • Online payments grew by 51%, totaling more than $18 billion

“Yardi never stops innovating. It always raises the bar,” said Belinda Torres, corporate marketing director at Continental Realty Corporation. She has noted firsthand how RentCafe improves SEO, significantly increasing leads through nudge marketing for the company.

Other RentCafe users include industry leaders such as Pinnacle, Continental Realty Corporation, The Bozzuto Group, and Monarch Investment and Management Group. Recent client highlights include a 34 percent lead conversion rate and a 20 percent increase in time spent online as a result of RentCafe.

“Our clients’ successes are proof of our ability to respond quickly to industry trends and client demands for new features,” said Lawler.

New Markets

In addition to the flagship RentCafe product developed for apartment homes, the platform has expanded services into other markets. Users can now implement RentCafe’s powerful features for self-storage, affordable, student, senior and military properties.

RentCafe is part of the Yardi Marketing Suite, which supports the entire prospect and resident lifecycle. It offers a combined range of products, services and integration that cannot be found elsewhere in the industry through a single vendor.

Join a webinar to see how you can get better results from your property marketing with RentCafe.