RentCafe Reach

Now for Senior Living

By Geneva Ives on Jul 6, 2018 in News

We’re excited to announce that the advanced marketing services of RentCafe Reach are now available to our senior living clients.

What is RENTCafé Reach?

RENTCafé Reach is a set of advanced marketing services designed to help you attract more prospects to your communities. Our team of property marketing experts is available to help you with search engine optimization (SEO), pay-per-click advertising (PPC) and enhanced online listings.

As a certified Google Partner, we’re ready to optimize your search and lead generation efforts. Because RentCafe Reach integrates with RentCafe and Yardi Voyager, you get accurate reporting and complete transparency into your data.

SEO & PPC Services for the Real Estate Industry

The RENTCafé Reach digital marketing team is comprised of Google certified experts in both Google AdWords for paid traffic and Google Analytics for organic traffic. This allows us to use Google as resource to answer questions and identify future opportunities.

Our SEO services include:

• Optimized on-page content, page titles and meta descriptions
• Off-page optimization, including business citation and brand management
• Location data management through our partnership with Yext
• Regular website health audits and maintenance
• Monthly reporting, service calls and a dedicated account manager
• Comprehensive reporting to track results

Our PPC services include:

• Strategic PPC advertising tailored to your goals
• Campaign management by Google AdWords Certified Specialists
• Ad targeting based on demographics, location, timing and mobility
• Ad extensions and landing pages to increase conversions
• Retargeting campaigns that follow engaged prospects

We use white hat strategies, helping our clients improve website performance while actively protecting them against black hat techniques that get flagged by search engines.

Stay Ahead of the Competition

We understand how daunting it is to launch or manage a digital marketing program. And the challenges of working alone without experienced guidance. What is a SERP? Or semantic search and PageRank? What’s the difference between display network and search ads? Or regular text ads vs. expanded text ads and the comparative click-through-rates?

Today’s digital space is more complex and competitive than it has ever been. With new users, returning users and unique visitors, leads are being launched from everywhere all the time. This is where a holistic, digital marketing program comes into play to give you the edge on your competition.

If you focus only on SEM and PPC, you’ll be catching some leads and missing others. Same if you only focus on SEO. By leveraging them together, we create a cohesive strategy that puts you in the best position to maximize the numbers of leads you catch. For example, have a lease-up that needs immediate traffic? We can focus more on PPC, then rebalance your marketing mix after seizing that initial traction.

Building this needed, digital infrastructure allows you to move nimbly in the ever-shifting world of digital marketing so you can stay ahead while everyone else catches up. With RentCafe Reach, our goal is to help you reach beyond the fold and seize the leads that make the difference and drive business results.