SB Real Estate

Powered by Point2

By Yardi Blog Staff on May 9, 2014 in News

Santa Barbara’s Multiple Listing Service is among the latest to switch to a website provided by Yardi-owned Point2.

The Santa Barbara Association of REALTORS® (SBAOR) introduced SBAOR.com earlier this week. The new website uses data from the Santa Barbara Multiple Listing Service (MLS) to display searchable property listings on a mobile-friendly platform. SBAOR.com was developed by Point2, an industry leader in online marketing and data management for real estate.

Website visitors can browse Santa Barbara homes for sale and rent, see property details by address and contact local real estate agents. Search options allow users to view active MLS listings by neighborhood, ZIP code and custom-drawn polygon, as well as criteria such as price range, property type, number of bedrooms and upcoming open houses.

Registered users gain access to near real-time updates, new listings, detailed property reports and additional functionalities. Registration is free.

“The Santa Barbara Association of REALTORS® has enjoyed partnering with Point2 to create a valuable real estate resource for our community that’s also an asset to our members,” commented Ed Fuller, president of SBAOR and broker-owner of San Roque Realty Inc. “SBAOR.com is the most accurate, mobile-friendly and consumer-friendly website for comprehensive Santa Barbara real estate information.”

Using best-in-class consumer interface and mapping technology supplied by Point2, SBAOR.com benefits association members by generating increased exposure for member listings and services. Listing agent contact information is prominently featured next to each property. A “Find a REALTOR®” tool at the top of each page helps buyers and sellers to get in touch with SBAOR brokers and agents.

“Point2’s MLS and Association Consumer Portal solution connects buyers and sellers to our members without lead diversion,” continued Fuller. “Whether you’re looking to buy a home, sell a property or speak with a REALTOR®, SBAOR.com is your Santa Barbara real estate authority.”

Supplementary features include SBAOR news updates and a guide to affiliate services, ranging from home inspection resources to area lenders.

“The leadership at the Santa Barbara Association of REALTORS® has always been ahead of the pack in understanding the value and importance of data and information,” said Point2 Industry Principal Saul Klein. “Point2 is excited to partner with SBAOR to deliver a real estate portal that is second to none to agents and consumers.”