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Introducing Competitive Analysis
By Natalie Mahn on Jul 12, 2023 in Senior Living
We’re constantly evolving our solutions in the Yardi Senior Living Suite, whether we’re enhancing workflows or creating new functionality altogether. And we recently released an exciting feature in RentCafe Senior CRM, our mobile-friendly sales and marketing solution — a feature called competitive analysis.
Our senior living clients are seeing major successes with this dynamic new feature, but in case you haven’t explored it yet (or if you’re new to RentCafe Senior CRM), we thought we’d share what it does — and what the benefits are.
Meet competitive analysis
Senior living operators know all too well the importance of assessing competing communities. It’s crucial to understand why one community may be attracting new prospects more successfully, or even enticing your current residents to make a switch. Unfortunately, assessing this information is challenging when you don’t have the data you need — or if your data isn’t organized, easy to retrieve and error-free.
That’s where our competitive analysis feature comes in. We offer the ability to input the data you’ve collected on your competitors — including things like community amenities, care-level incentives and reputation — then view your own community’s attributes in comparison. All data is presented in an attractive, easy-to-analyze format. And once you’ve entered competitor data once, it stays fixed in one secure place, making it easy to access and edit in the future.
Something particularly exciting with the competitive analysis functionality is the ability to track specific competitors in your lost lead analysis. This centralized, detailed information can help your future market efforts by highlighting what the major differences are between you and your competitors.
The competitive analysis workflow is also completely configurable, allowing you to customize fields based on which categories you prefer to grade competitors on (we used client feedback to drive the customization options we created).
Introducing self-competitor functionality
Thought the functionality above was great? There’s more! RentCafe Senior CRM also gives you the option to view how your own communities stack up against each other. And rather than inputting data like you would for competitors, your own community’s data is automatically drawn from Yardi Voyager Senior Housing since RentCafe Senior CRM is a fully integrated solution. That means you’re always viewing the most up-to-date, accurate information when doing competitive analysis, and you’re not devoting hours to pulling information from multiple sources.
However you choose to use competitive analysis, the feature helps you centralize important information, streamline reporting and compare communities with ease. With organized and centralized data at your fingertips, you’re equipped to make faster, informed decisions for your community’s benefit — decisions to help your community stand out from the crowd.
Discover more and connect with our team
If you’re new to RentCafe Senior CRM and would like a personalized demo, including a closer look at competitive analysis, reach out anytime. If you’d like to start with a high-level overview of the solution, explore our product suite!
