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Silent Victims

Housing Young + Old

Awareness of the affordable housing crisis has grown exponentially inside of industry circles. Unfortunately, public awareness is still woefully low and solutions to the problem have yet to manifest. A new organization lead by Ron Terwilliger will collect data that can guide policymakers towards crisis resolution. Simultaneously, the data will help to protect the most […]

Technology

A Smart Case

iPhone 6 Protection

Alongside the evolving smartphone industry develops another one: accessories for these can’t-live-without devices, and particularly smartphone cases. Most of them are meant to protect the smartphone in case you drop it, other are designed with a heightened sense of fashion and put vibrant colors and intricate patterns on it, some add juice to the battery […]

News

Value Quantified

Office Tenants + Sustainability

Research by DTZ, one of the top three global commercial real estate services companies in the nation, has quantified the perceived benefits of sustainable office spaces. The studies are helping owners channel their efforts towards features that are most valuable to tenants. In 2014, studies by Nils Kok, Ph.D., executive director of the Global Real […]

News

iStorage

Chooses Yardi Store Enterprise

Yardi® announced today that it has been selected by iStorage® to provide the management software for its self-storage portfolio. With over 65 properties in ten states and several new acquisitions under contract, iStorage needed an innovative and flexible system that provided time-saving controls to support their aggressive growth. After an extensive due diligence period comparing […]

Marketing

Leasing Quiz

Leasing Strategy Geniuses Needed

We’re looking for some geniuses in leasing and marketing strategy to share their thoughts with us in our newest survey. If you have just 5 minutes to spare, we’d love to pick your brain! Take Our Leasing Strategy Genius Quiz This quiz is ideal for multifamily marketers and management executives—the ones who create the standards […]

News

Rudin Management

Unifies with Yardi

Rudin Management Company Inc. will manage 15 million square feet of diversified real estate holdings in New York City with a mobile-enabled platform consisting of Yardi Voyager®—the core property management and accounting system—and comprehensive front office and back office solutions from the Yardi Commercial Suite™ and the Yardi Multifamily Suite™. The Yardi® software platform will […]

News

UK Asset Management

Recovery + Reinvention

Asset Management companies in the UK have experienced several years of growth due to foreign capital flowing into the country during the lean years. As rents stabilize, the rate of growth is clearly unsustainable. Yardi brought together several asset management experts to discuss how asset management will reinvent itself during economic recovery and prosperity. According […]

Technology

Ubuntu Phone

Universal search with Scopes

Canonical’s first Ubuntu-based smartphone has finally been released – BQ Aquaris E4.5 Ubuntu Edition is available in the European Union for €170 ($190). Chinese distribution is also underway – a date for U.S. release hasn’t yet been publicized. The technical specifications of the phone are far from exciting, especially after the much talked about Ubuntu […]

News

Five Affordable Cities

Ripe for putting down roots

“New York apartment market stays white-hot,” “Seattle multifamily development on a roll,” “San Francisco rents through the roof,” – we’ve all read the headlines. We come across them daily, as the nation’s top metro areas continue to post high rent growth numbers and apartment projects continue to pop up all over America’s large urban centers. […]

News

Passive Retention

Maximizing landscaping

As building permits increase this year and healthy competition is restored, multifamily must revisit resident retention practices. Luxury amenities, home automation technology, and quarterly vacation giveaways are unsustainable: amenities and technology quickly become outdated, requiring costly upgrades, and it’s hard to find room in the budget for grandiose vacation packages. What feature can increase tenant […]

Marketing

AIM Highlights

Multifamily Marketing

HUNTINGTON BEACH, Calif. – in a competitive Washington D.C. multifamily market, WC Smith released a secret weapon to lease up its 2M property in NoMa: an adorable, social media-savvy English  bulldog puppy. “Everyone loves pets (in D.C.), but no one has time to take care of them,” said Holli Beckman, Vice President of Marketing and […]

Marketing

The Facebook Bridge

Value-Added Content

Pretty much everybody (and their mommas) is on Facebook. With 1.44 billion monthly active users at th end of Q1 2015, you can’t afford to not be on Facebook. But you can’t afford to waste your time on the platform, either. In 2013, Facebook changed its algorithm so that your content will only reach 3– […]

Marketing

Native Marketing

Social Media Languages

Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]

News

Making a Move?

5 Great Cities for 2015

Major metros are great, but the U.S. is  also home to dynamic second and third-tier cities that offer strong economies, booming job markets and unique local culture. Many of the nation’s smaller metro centers are brimming with business opportunities and the chance to be part of positive change. The Huffington Post recently nominated five such […]

Technology

Project Tango Tablet

3D-mapping for everyone

Google likes to play, and the company’s innovative ATAP group has been toying with a 3D-mapping project  that would enable hardware to approximate with the same visual acuity of the human eye. The feature was already available in autonomous robots and military research labs, but Google’s Advanced Technologies and Projects division wants to make it […]

News

Property SOS

From Dated to Desirable

As much as we applaud new multifamily construction here on The Balance Sheet, we realize that it’s not good news for everyone. Owners of dated properties know that the new, shiny rentals up the street with the unbelievable move-in deals may create stiff competition. Fortunately, a few strategic updates can help your aging property feel […]

News

Nepal Earthquake

Shelterbox responds, Yardi assists

The devastating earthquake that struck Nepal Saturday has prompted rapid international response to aid the millions of people affected. Thousands of people were killed, with the death toll changing daily, and up to 8 million Nepalese are estimated to be impacted. Shelterbox USA, a disaster support non-profit that is rooted in Rotary volunteerism, immediately dispatched […]

News

Data Leasing

Less Space, More Business

Large retail centers used to be revered for their prestige and variety. Getting to the 2 million-square-foot Sears and Roebuck center in Atlanta, GA was once a pilgrimage for consumers throughout the region. The days of such super-sized department stores are long gone. With the growing popularity of online shopping, brick-and-mortar stores are steadily shrinking. […]

News

Media Spotlight

Yardi Procure to Pay

Yardi’s Procure to Pay platform was recently featured on “Corporate Review,” hosted by Donald Trump Jr. with airings on the Bloomberg channel and Fox Business Network. The focus of the piece, conducted in an interview format with Brad Setser, Yardi’s Vice President of Marketing, and Akshai Rao, Business Development Manager for Procure to Pay, is […]

News

How Seniors Search

For housing and health

Research funded by Google sheds light on how seniors search for housing for themselves and their aging parents. The results are helping senior housing experts improve marketing strategies and concentrate their efforts on what truly matters to America’s aging population. In October 2014, Google issued a survey to 2,000 Baby Boomers between the ages of […]
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