We hope you’ve enjoyed this year’s Changemakers series to date, a series full of inspiring interviews with leaders across the senior living industry. As sponsor for the fifth consecutive year, we’ve enjoyed sharing the interviews and highlighting how each honoree is building a better tomorrow. Today’s featured Changemaker is Jodi Guffee, owner and chief operating officer at Radiant Senior Living, one of our amazing senior living clients! Read on for a preview of Guffee’s interview, then head to the Changemakers site to read her full conversation with SHN. Yardi client Jodi Guffee named 2023 Changemaker With over 20 years of experience leading Radiant Senior Living, Jodi Guffee has spearheaded initiatives that have changed the organization’s operations for the better. While she’s faced challenges throughout her career, it hasn’t stopped her from pushing boundaries in order to make Radiant — and the industry as a whole — a better place. In her interview with SHN, Guffee shares what her journey has been like over the years — and reveals more about her initiatives at Radiant and what’s inspired them. She also shares her perspective on the senior living industry today (and her outlook on where it’s headed). SHN: As you look across the rest of the senior living industry, do you think that it’s changing fast enough to keep up with the times? Guffee: No. That’s a short answer, I know. There are several layers to that. Probably one of the biggest ones is funding: funding for staffing and funding for a generation that’s going to have a hard time paying for what we have to charge. We have a huge middle market segment that needs to be served, and we have models that are unaffordable for the most part. There are some genius people out there really doing some cutting-edge stuff that I’m really looking into. I think it’s fantastic, but I don’t think that there are enough companies that can pivot quickly enough for us to be able to serve this baby boomer “silver tsunami.” We just don’t have the people to take care of them, and the people who are going to need our services may or may not be able to afford them. Where are we going to see some government subsidies for lower-income, reimbursement rates? Our home offices are in Oregon. We have a very lucrative reimbursement rate for memory care, but not for assisted living. They aren’t very different [residents], but we have an extremely good reimbursement rate for memory care. We’re also pioneers here in Oregon. There are very few states that have good reimbursement for the private sector to be able to take some state or federal funding for residents that are low income because it’s not affordable. SHN: Can you talk about a time when you tried to execute a change and things didn’t go according to plan? How did you pivot, and what did you learn as a leader? Guffee: Gosh, there are so many. I’ll say that the ability to turn and pivot and see through different lenses is probably the key. [For example], when we were at the beginning of COVID and then in the middle of COVID and then coming out of it, we see the statistics are scary. We lost 40% of our women in the workforce. In our setting, that’s a lot of the people. They had to either stay home to take care of children who were online schooling, or they couldn’t afford childcare, so it was more affordable for them to stay home. That was and still is a very scary time in that everybody has a staffing shortage. What are we going to do about that? It kept me up at night for a long time. We were trying so many different things and being flexible, and things just weren’t working. We weren’t getting people back into the workforce. Our entire industry,...

In the dynamic world of property management, training and development play a pivotal role in ensuring the success of your team and the smooth operation of your business. As a leading learning management system (LMS) provider, we understand the importance of seamless integration and customization when it comes to training your valuable workforce. Our cutting-edge platform offers embedded authoring tools and customizable content, empowering your organization to shape your training programs according to your unique needs. Read on to see why incorporating your own policies into training content is key for maximizing learning outcomes, enhancing compliance and fostering a cohesive team culture. Tailored training No one knows your business better than you do. Each property management company has its own set of values, policies and processes that drive its operations. By integrating your company’s specific policies and procedures into standardized training content, you can provide your team members with relevant and practical information that directly applies to their roles. Customizable content allows you to adapt training material to reflect your unique company culture, ensuring that your employees understand the specific rules, regulations and best practices that govern your organization. Cohesive team culture Incorporating your company policies into standardized training content goes beyond compliance and procedural adherence — it fosters a sense of belonging and unity within your team. When employees receive training that aligns with the company’s values, policies and processes, you create a sense of relevance and ownership among your employees. Customized training content reflects your company’s unique identity, helps build a cohesive team culture that promotes collaboration and leads to enhanced performance and productivity in day-to-day responsibilities. Easy updates and maintenance Company policies and processes evolve over time to adapt to industry trends and regulatory changes. With Aspire’s embedded authoring tools, you can easily update and modify the content to reflect these updates. Instead of relying on external providers to make changes, you have full control over the content, ensuring that it remains current and aligned with your organization’s ever-evolving needs. Aspire provides full audit trail and revision history, plus page-level customization locks that prevent your content from being overwritten during content upgrades. This agility empowers your company to respond swiftly, update a single source and ensure your employees always have access to the most up-to-date information. Consistency and compliance Maintaining consistency and compliance with industry regulations and legal requirements is of paramount importance in property management. When you include your company policies and custom processes in standardized content, you establish a unified approach that reinforces compliance messages, making them more visible and accessible to your employees. By embedding policies into the training program, you create a seamless learning experience that ensures everyone understands the guidelines, minimizing the risk of non-compliance and potential legal ramifications. Cost and time efficiency Embedding your company policies and custom processes into standardized training content can significantly reduce training costs and time. By utilizing Yardi Aspire interactive courses and customizing them to fit your needs, you can save valuable resources that would have been spent on developing training content from scratch. This creates a harmonious blend of product, industry expertise and internal practices in a single learning experience, increasing efficiency and maximizing training outcomes. A connected and customizable solution for all your training needs Training can play a critical role in the success of property management companies. By incorporating your company policies and custom processes into Aspire’s training content, you empower your team with relevant knowledge, reinforce compliance and strengthen your organization’s unique identity. Our customizable solution, equipped with customizable content and embedded authoring tools, enables you to seamlessly integrate your policies into your training, fostering a cohesive team culture and maximizing learning outcomes. Learn more about Yardi Aspire and reach out to see how you can optimize your property management training to drive success, efficiency and compliance within your...

Responding to moderating demand, self storage street rates remained healthy through the second quarter of 2023, according to the latest National Self Storage Report from Yardi Matrix. Nationally, the average rate for self storage units overall remained unchanged month-over-month. Historically, rates tend to increase in the summer months. With the exception of 2019, every year from 2017 to 2022 experienced a May-to-June rent increase of at least 0.7 percent. “Muted monthly rate growth this year may signal that move-ins are slowing this leasing season as demand cools,” say Matrix analysts. “Move-in activity has slowed this year as home sales have cooled, especially compared to the robust home sales in early 2022.” In June, national street rates for 10×10 NON CC units decreased 3.8 percent year-over-year. Rates for 10×10 CC units fared worse, falling 5.3 percent year-over-year, the largest recorded decline since May 2020. Annual street rate growth continued to be negative for almost all of Yardi Matrix’s top 31 metros in June. Street rates for 10×10 NON CC units were down year-over-year in 97 percent of the top 31 metros. Learn more about the state of the self storage sector nationwide. Yardi Matrix tracks a total of 4,751 self storage properties in various stages of development, including 810 under construction, 1,913 planned, 622 prospective, 1,353 abandoned and 53 deferred. Matrix also maintains operational profiles for 29,824 completed self storage facilities across the United States, bringing the total data set to 34,575. Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, student housing, industrial, office and self storage property types. Email [email protected], call (480) 663-1149 or visit yardimatrix.com to learn...

If you’ve been following this year’s Changemakers series, sponsored by us and presented by Senior Housing News (SHN), you’ve seen the range of inspiring honorees recognized so far. Each leader has been selected based on their ability to spark innovation, drive positive change and strategize ways to make the senior living industry a better place. The next batch of three honorees is no different, which includes Earl Parker — an inspiring trailblazer and Yardi senior living client! We’re excited to share a snapshot of his interview below. Yardi client Earl Parker named 2023 Changemaker Earl Parker is the CEO of Commonwealth Senior Living, a Virginia-based organization with 37 senior living communities to date. With three decades of experience in the industry, Parker knows how to pivot and grow in order to keep pace with the ever-evolving nature of senior living. And with that knowledge and expertise, he’s reached innovative new heights during his time at Commonwealth. In his thorough interview with SHN as part of the Changemakers series, Parker shares how he’s leading important changes at Commonwealth today, and explains why he believes driving continuous improvement across their communities is essential.   SHN: Do you see yourself as a changemaker, and are you always excited to drive change? Parker: My first response was, no, I don’t see myself as that. My first reaction to that word, changemaker, is probably a dramatic, earth-shattering kind of change. But as I gave more thought to it, I could see it. My first mentor when I started working in hotels was a GM who I’m still in touch with, and they introduced me to the concept of continuous quality improvement and it’s been a key part of my life — work and personal — ever since then. It’s really a consistent leadership mindset that I have and try to bring to the organization, but it’s really continually focused on how we can try to make our communities a better place to live and a better place to work. I try to spend a lot of my time digging in on that, and I believe that if we can stay focused on that as an organization, that we can’t help but be successful. It’s a little bit of change every day, and ultimately that does create change. I certainly have changed a lot over the last 20-plus years. SHN: As you look across the rest of the senior living industry, do you think that it’s changing fast enough to keep up with the times? Parker: I may seem like a contrarian based on what a lot of I read other people saying, but I think it is. I think the industry evolves along with the demand. The markets that we’re in especially, we’re regularly engaging our residents, their families, associates, prospects, and getting feedback. I’ve been here at Commonwealth for 10 years, and there are many things that we’ve changed over the last 10 years: Dining, programming, physical plants, we’ve added hydroponic gardening, we’ve got a farm-to-table dining program, we’re using virtual reality with seniors. We’ve got robust Wi-Fi in all of our communities for residents and families to take part of. We have quartz countertops and stainless steel appliances. I think we have adapted and changed a lot over the last 10 years, and I think we’ll have to continue to do it. I’m not really sure what’s going on in San Francisco, or L.A., or New York City, but I think in the areas that we operate, we’ve changed a lot over the last 10 years, and I think we’ve got a product that’s appealing to the seniors and their adult children that are here today. We’ve all got to be responsible to continue to look at and monitor and evaluate where we think that demand is coming from in the future. As an industry, we’ve adapted pretty well. You could say...

The student housing sector continues to record strong rent growth and preleasing performance is up slightly over 2022, according to the latest National Student Housing Report from Yardi Matrix. As of June, 86.6 percent of beds at Yardi 200 universities were preleased for the upcoming fall term, a 5.2 percent increase from the prior month. June also marked the fifth consecutive month of annual rent growth over seven percent at Yardi 200 universities, at 7.2 percent. Given that 2022 held the previous rent record for student housing, obtaining more than seven percent growth off of previous record-high numbers is exceptional. The average rent per bed at Yardi 200 universities was $846 at quarter-end, a new all-time record. “Under the surface of solid overall fundamentals at the Yardi 200 level is mixed performance at individual schools, as some universities are doing exceptionally well while others fall short. Performance at the university level is mainly correlated to local supply-and-demand dynamics rather than higher-level trends,” state Matrix analysts. The student housing data set includes over 2,000 universities and colleges nationwide, including the top 200 investment grade universities across all major collegiate conferences. Known as the “Yardi 200,” it includes all Power 5 conferences as well as Carnegie R1 and R2 universities. However, the sector isn’t totally unscathed by current economic conditions. Transaction volume through the second quarter was down about 73 percent from the same time last year, a stark reminder of weakening economic sentiment. But that hasn’t slowed the off-campus dedicated student housing development pipeline, which expanded by approximately 28,000 bedrooms since January. Gain more insight in the latest Student Housing Report. Yardi Matrix covers multifamily, student housing, industrial, office and self storage property types. Email [email protected], call (480) 663-1149 or visit yardimatrix.com to learn...

Multifamily asking rents grew another $7 last month, on average, but year-over-year growth fell to 1.8 percent, according to the latest Yardi Matrix National Multifamily Report. That’s down 70 basis points from May. Rents are buoyed by ongoing strong demand for units. Though down from the 2021 highs, occupancy rates are steady at 95 percent. The average asking rent was $1,726 in June. “Rents are growing within a normal seasonal pattern, albeit well below the post-pandemic boom and even below pre-pandemic trends,” say analysts. Rents were up $20, or 1.2 percent, in the second quarter, and are up $23, or 1.4 percent, during the first half of 2023. Single-family rental rates increased $5 in June to $2,103, while year-over-year growth fell 80 basis points to 1.3 percent. “Demand has remained strong, driven by the job market, which added 1.5 million jobs during the first half of 2023, and weak home sales, which are presenting a challenge to first-time home buyers,” states the report. A growing number of metros are now posting negative growth year-over-year, states the report. Nine of the 30 metros tracked by Matrix were negative in June, mostly in the Sun Belt and West, where demand has reverted to normal as new supply comes online. This month’s report includes an updated list of metros that will be of interest to multifamily investors, owners and managers. Gain more insight in the new Yardi Matrix National Multifamily Report. Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, student housing, industrial, office and self storage property types. Email [email protected], call (480) 663-1149 or visit yardimatrix.com to learn...

Artificial Intelligence was an important focus at the 2023 Apartmentalize conference. Utilizing AI will empower property management companies, but what is the difference between AI in operations? Augmented versus generative AI is used differently for specific tasks for property management. Let’s explore a synergistic approach that combines augmented and generative AI for enhanced customer experiences and drives operational efficiencies. Revolutionize property management with generative AI that emphasizes creative output in marketing efforts, including realistic property visualizations, creating virtual tours or personalized marketing content. For example, Fidelity vice president Sarah Hoffman recently spoke about how generative AI will improve efficiencies and creativity: “Generative AI can definitely take efficiency to the next level.” In contrast, augmented AI focuses on automation and data. The collaboration of both AIs can optimize property management workflows, reduce costs and improve productivity. Use AI in property management for leasing, lead nurturing and training employees. Generative AI can streamline resident communications and maintenance requests.   ChatBots are being used at every turn for customer service and can also assist with leasing new residents. Most can even understand slang or misspelled words. A ChatBot will also help with lead nurturing by creating a heatmap so management can see what areas of the website prospects spend the most time on. ChatBots can answer more questions for maintenance requests so residents can say precisely what is needed for the work order. Use generative AI for marketing to furnish a vacant unit so a prospect has a better visual. Generative AI will also help collect pre-qualifications with an improved qualification rate. Save several hours in the office but remember that AI is here to help and not create more work. Unfortunately, with the good comes the bad. In a recent article by CNBC, generative AI is creating new cybersecurity threats. Generative AI is used to create more convincing scams with fake written content, digital content and documents. Do some research to avoid rising AI-based threats and consider an AI security tool. AI in leasing will also help with trends in the market, revenue and balancing supply and demand. Augmented AI is used for data analysis with a human touch. Augmented AI can be used for risk mitigation–facial recognition, and security. AI-powered surveillance systems and fraud detection algorithms ensure residents’ safe environments and property assets. Augmented AI will catch fraud early and identify potential risks or glitches. Send renewals easily and craft offers with data on market trends. Augmented AI can also help with marketing to predict demographics, location and movements. Use it for screening to allow more residents and acceptance rates. Student housing is already implementing AI and specialized technology, such as AI-powered surveillance systems, which is the evolution of technology for the multifamily sector and the type of business that should be embraced. “The new wave of renters are students, and students want to avoid talking to humans and prefer text, email and chats with more efficiencies,” said Connie Aldape, director of leasing centralization at Cushman and Wakefield. Augmented and generative AI can empower property managers by automating routine tasks, providing data-driven insights and enabling continuous learning through AI-driven training and knowledge-sharing platforms. Remember, AI will give support, but it will never replace humans entirely. Having that human touch will still be essential. Nobody can predict the future, but augmenting humans with AI will soon be a new...

We’re constantly evolving our solutions in the Yardi Senior Living Suite, whether we’re enhancing workflows or creating new functionality altogether. And we recently released an exciting feature in RentCafe Senior CRM, our mobile-friendly sales and marketing solution — a feature called competitive analysis. Our senior living clients are seeing major successes with this dynamic new feature, but in case you haven’t explored it yet (or if you’re new to RentCafe Senior CRM), we thought we’d share what it does — and what the benefits are. Meet competitive analysis Senior living operators know all too well the importance of assessing competing communities. It’s crucial to understand why one community may be attracting new prospects more successfully, or even enticing your current residents to make a switch. Unfortunately, assessing this information is challenging when you don’t have the data you need — or if your data isn’t organized, easy to retrieve and error-free.   That’s where our competitive analysis feature comes in. We offer the ability to input the data you’ve collected on your competitors — including things like community amenities, care-level incentives and reputation — then view your own community’s attributes in comparison. All data is presented in an attractive, easy-to-analyze format. And once you’ve entered competitor data once, it stays fixed in one secure place, making it easy to access and edit in the future. Something particularly exciting with the competitive analysis functionality is the ability to track specific competitors in your lost lead analysis. This centralized, detailed information can help your future market efforts by highlighting what the major differences are between you and your competitors. The competitive analysis workflow is also completely configurable, allowing you to customize fields based on which categories you prefer to grade competitors on (we used client feedback to drive the customization options we created). Introducing self-competitor functionality Thought the functionality above was great? There’s more! RentCafe Senior CRM also gives you the option to view how your own communities stack up against each other. And rather than inputting data like you would for competitors, your own community’s data is automatically drawn from Yardi Voyager Senior Housing since RentCafe Senior CRM is a fully integrated solution. That means you’re always viewing the most up-to-date, accurate information when doing competitive analysis, and you’re not devoting hours to pulling information from multiple sources. However you choose to use competitive analysis, the feature helps you centralize important information, streamline reporting and compare communities with ease. With organized and centralized data at your fingertips, you’re equipped to make faster, informed decisions for your community’s benefit — decisions to help your community stand out from the crowd. Discover more and connect with our team If you’re new to RentCafe Senior CRM and would like a personalized demo, including a closer look at competitive analysis, reach out anytime. If you’d like to start with a high-level overview of the solution, explore our product...

Staying competitive in the property management industry requires comprehensive employee training programs. However, developing and administering training can be costly. Streamline training processes and reduce expenses with an advanced learning management system (LMS) from Yardi Aspire. Read on to see how Yardi Aspire, with its customizable training content and advanced features, empowers property management organizations to save money, enhance efficiency and improve employee performance. Reducing turnover costs Comprehensive training plays a crucial role in retaining talent. Studies show that employees who receive job skills and career development training are two times more likely to stay with an organization. Without formal training, turnover rates increase. In the property management industry, where turnover rates reached 26% in 2023, replacing one employee costs approximately 1.5x their annual salary. By providing comprehensive training through Aspire, companies help employees gain new skills that are vital to operational success, increasing employee productivity, promoting innovation, creating higher morale and reducing turnover. Efficient compliance training Compliance training is essential for property management organizations to avoid fines, legal issues and reputational damage. Aspire offers unlimited access to comprehensive training modules on topics such as harassment prevention, fair housing laws and workplace safety. These modules help companies ensure their properties are safe and welcoming. By using the customizable compliance content in Aspire, companies can avoid the cost and hassle of purchasing off-the-shelf external training that could run $125 to $200 per person per year. Customizable content from Aspire allows organizations to incorporate their policies and procedures, providing targeted and cost-effective training within their centralized learning environment. Savings in training development Aspire clients can take advantage of hundreds of engaging courses for training on Yardi software, industry knowledge, regulatory compliance, safety, professional skills and more. Developing a single elearning course with moderate engagement typically takes a minimum of 74 hours. With Aspire, clients who use just 25% of the Aspire catalog save an impressive 22,200 hours in training development time over the first two years. This time savings translates to a significant reduction in costs, as it would take a full-time instructional designer over 11.5 years to produce the same content included in Aspire. Streamlining live training management Managing live training events involves various tasks such as setup, registration management, attendance tracking and reporting. Aspire integrates with leading online meeting and webinar providers, automating event setup, calendar synchronization and attendance tracking. This integration reduces administration time by 75%, saving clients approximately 9,600 hours during the first two years. Additionally, clients can leverage Yardi’s expertise by integrating over 2,400 free webinars into Aspire, expanding training options without the need for additional trainers or internal resources. Efficient training administration Manually assigning training courses to employees can be time consuming, especially when dealing with a large workforce. Efficient user data imports and automated training assignment rules from Aspire allow clients to configure the system to import user data from HRIS or payroll systems. This automation eliminates the need for administrators to manage user accounts and training assignments manually. The time saved by using Aspire’s automations allows trainers and administrators to focus on more strategic projects. Optimizing on-the-job training Relying on individualized onboarding without a dedicated training team can be costly and lead to knowledge and skill gaps. A mentorship module from Aspire helps strike the right balance between trainer involvement and learning autonomy. By providing structured, independent learning activities to deliver knowledge and basic skills, senior employees can spend more time evaluating and fine-tuning skills for better results. This approach reduces senior employees time spent with new hires by up to 50%, allowing a company that hires one to two employees per month to regain 4.5 months of productive work time from their most experienced staff. What’s next? Yardi Aspire offers a comprehensive learning management solution for leading property management companies, enabling them to optimize training development and administration. With customizable training content, advanced features and integrations, organizations can significantly reduce operational expenses,...