Football Fun Nov02

Football Fun

American football season is here. Stores and stations are filled with advertisements for local city football teams and the community comes together for Sunday Funday games. The National Football League (NFL) is known all over the world, and even boasts an International Series of five games, three of which are played in London. Let’s not forget about college football, which is also a big deal. Especially if you live in one of the “Power Five” conferences. The Power Five includes the Atlantic Coast Conference (ACC), Big Ten, Pac-12, and the Southeastern Conference (SEC). “Football works as a very effective marketing tool for universities and creates value for student housing properties,” said Jaclyn Fitts, CBRE’s director of national student housing. As a property owner or manager for a multifamily complex or student housing property, how can you market football eagerness and engage with your residents? Here are a few events you can throw this season for your football fan residents. Football season means cooking and getting together with friends. Create that fun atmosphere in your community by hosting football-watch parties in the clubhouse. People bond over football and food. Turn a boring Monday into a fun Monday Night Football watch party with refreshments and treats. Order some pizzas for a fan favorite or get creative with football-themed foods and dips. If you happen to live in one of the Power Five conferences, consider doing an event for two of the rival school games. Especially if this is a student housing property. For example, the University of Texas and the University of Oklahoma are two big rival schools. In the Dallas area, they have their game played during the Texas State Fair in the Cotton Bowl, known as the Red River Showdown. Think about two universities...

Energy Benchmarking Laws Nov02

Energy Benchmarking Laws

New energy benchmarking and reporting requirements requiring use of ENERGY STAR® Portfolio Manager are soon going into effect as cities, counties and states in North America work to reduce environmentally harmful emissions and combat global warming. Examples include: Montreal, QC. A city bylaw supporting the Climate Plan’s goal to become carbon neutral by 2050 requires owners of large buildings to disclose the sources and amounts of energy their buildings use. This information will help the city understand greenhouse gas emissions from its commercial, institutional and large multi-unit residential sectors and develop programs to improve buildings’ energy performance. The bylaw went into force this year for any building with a floor area of at least 15,000 square meters that is not exclusively residential and for any city-owned building of 2,000 square meters or more. The bylaw’s criteria will expand in 2023 and 2024. The program will “reduce buildings’ energy costs by improving energy consumption [and] show that Montreal building owners are leaders in energy transition, a major competitive advantage in the real estate sector,” the city says. Honolulu County, Hawai’i. An ordinance enacted in July established a Better Buildings Benchmarking program that requires large commercial and multifamily buildings in Honolulu County, which encompasses the island of O’ahu, to benchmark and report their energy and water usage annually. The requirement begins in June 2023 for buildings 100,000 square feet and larger, then phases in smaller buildings over 2024 and 2025 as part of a goal to achieve net negative emissions by 2045. With the building sector accounting for about one-third of O’ahu’s greenhouse gas emissions, “this benchmarking program is expected to reduce the electricity consumption of large buildings by nearly 7% by 2030 and curb greenhouse emissions on the island,” according to the county’s website. New Jersey. Under a state law enacted in 2018, commercial buildings over 25,000 square feet will be required to benchmark their energy and water usage annually. The deadline for initial reporting, using data from the 2022 calendar year, is Oct. 23, 2023. This action is “critical to increasing the transparency of this usage and consumption and to promoting market-driven increases in energy efficiency. It also elevates the public’s understanding of energy usage, allowing consumers to make well-informed decisions,” according to New Jersey’s Clean Energy Program. Yardi, the 2022 ENERGY STAR® Partner of the Year Sustained Excellence Award winner, helps hundreds of commercial building operators across North America benchmark energy and water in thousands of buildings annually. See how Yardi Pulse Energy Benchmarking simplifies ENERGY STAR data collection, reporting and certifications. The Yardi Energy team stands ready to help building owners benefit from the industry’s most advanced energy management technology and stay up to date on evolving reporting...

Open Hand Atlanta Nov01

Open Hand Atlanta

Yardi is committed to supporting the community in every city where our offices are housed. Each year, the company distributes philanthropic aid to organizations selected by its employees. In 2021, Yardi offices supported more than 350 nonprofits worldwide. For the remainder of the year, we will be bringing you the stories of those organizations and insight into how they aid their communities. Today, let’s gain insight into Open Hand Atlanta, whose mission statement is: “We cook. We teach. We deliver. We care.” That statement is in action when the organization and its volunteers deliver love, dignity and nutrition to neighbors in need in metro Atlanta and throughout Georgia. “For more than 30 years, we have provided delicious, nourishing meals and nutrition education to thousands of people who are home-bound or too sick to cook for themselves. We’re honored to serve our community of seniors, children and families, and neighbors who are at-risk, have a disability, or medical condition,” said Sam Ford, Communications Manager, and Tarai Kemp Brown, Health & Wellness Grants Manager. Open Hand Atlanta is one of the largest community-based providers of home-delivered meals and nutrition services in the U.S. “We provide all of our services free to clients as more than 90 percent of Open Hand clients are from under-resourced communities, and 75 percent of those live at or below the federal poverty line. One-third of our clients recently reported that, if not for Open Hand, they would have no idea from where their next meal would be coming,” Ford and Brown shared. Last year, Open Hand delivered nearly 1.5 million meals to neighbors in need throughout the state of Georgia. Funds from Yardi are used to purchase capital needs for the organization. Yardi’s support helps Open Hand Atlanta keep productivity aligned...

Seniors’ Tech Tuesdays

We always keep an eye out for unique initiatives driven by our senior living clients. Lucky for us, those are never in short supply! Today we’re featuring an inspiring program created by Pacifica Senior Living, Tech Tuesdays, which aims to help residents navigate technology (and find enjoyment through it, too). Pacifica shared an entire blog post with all the details, but see below for a highlight:   Pacifica’s Tech Tuesdays   As Pacifica says, the world of technology is constantly growing. Seniors are exposed to more and more systems used to complete daily tasks, communicate with others and even find entertainment.  That’s why Pacifica devotes Tuesdays to helping residents with any and all technology tasks, from operating video chats to social media platforms and telehealth visits. Another main driver for the program — Tech Tuesdays — is to help seniors learn the ins and outs of technology in an unintimidating environment. Residents are offered support with platforms like Zoom, Facetime and more. In addition to assisting seniors with tech-related needs, Pacifica also encourages residents to find the fun in technology. Wii bowling, virtual reality adventures, you name it — residents have varying entertainment options each week. So for Pacifica residents who may not feel tech savvy, this program offers an opportunity to learn something new, all while bonding with fellow residents and staff. How neat is that? Read more on Pacifica’s Tech Tuesdays. Learn about Pacifica Pacifica Senior Living builds their communities with residents’ lifestyles in mind. Offering personalized plans for each senior that comes through the door, Pacifica takes a customizable approach to care with options in independent living, assisted living and memory care. We’re proud to help Pacifica serve residents with our senior living solutions, including resident-facing platforms like RentCafe Senior Living. Learn more about how Yardi technology serves operators and their residents. Once again, shout out to Pacifica for their endearing program that helps residents live their best lives. Get more details on Pacifica’s Tech...

New features!

Ready for new functionality in the Yardi Senior Living Suite? Our latest release (7.17) is available now — including updates to Voyager Senior Housing, RentCafe Senior CRM, Yardi EHR and eMAR. First things first, before we share a highlight of the new features, a warm thank you to our senior living clients! Your feedback powers each release, 7.17 included. See below for a brief overview of updates to each product, then watch the accompanying webinars to learn more. Voyager Senior Housing We’re excited to share what 7.17 offers in Voyager Senior Housing, including a redesigned rent roll, newly-available rentable items, trust fund accounting updates as well as general ETL and reporting enhancements. Additionally, Voyager Senior Housing now integrates with our dynamic maintenance solution, Maintenance IQ. Watch the Voyager Senior Housing webinar. RentCafe Senior CRM Access greater community performance insights with a new speed to lead report and reimagined listing analytics in RentCafe Senior CRM — all thanks to 7.17! Enhanced proposal concessions help you meet the greater needs of your business. Boost efficiency by adding custom forms to activity screens. Make the most of RentCafe Conversations by using features like bulk texting, email tracking and automated text follow-ups directly in RentCafe Senior CRM. Watch the RentCafe Senior CRM webinar. Yardi EHR and eMAR How is 7.17 improving our care solutions? Starting with Yardi EHR, you can now initiate and track digital signatures for any document or report with an enhanced digital signature workflow. Also benefit from a new immunizations screen, resident header updates like a customizable storyboard and multiple care stream enhancements. You can chart in care stream on non-resident tasks, such as common area cleaning and medcart restocks, meaning the system now accounts for all caregiver time to help administrators with scheduling. Lastly,...

Net Zero Aspirations Oct26

Net Zero Aspirations

When it comes to turning net zero aspirations into real world action, the devil is in the detail – and the only way to the detail is with data. This is just one of the key takeaways from the latest episode of Yardi Proptech Insights. If proptech is about solving business problems, then one real estate’s biggest problems is its carbon footprint. Real estate has a responsibility to decarbonise, as around 40% of the world’s emissions come from buildings. Many of the world’s largest real estate companies have set net zero targets; S&P Global puts the figure at 43 percent. More than a fifth of the world’s 2,000 biggest publicly traded firms – all of them corporate occupiers – have also set net zero targets and are scrutinising their real estate footprints. Su Lin Wee, PGIM Real Estate’s Head of Asset Management for Southeast Asia, recently joined host Bernie Devine, senior director, Yardi APAC, to share an investor’s perspective on the power of proptech to transform net zero aspiration into action. PGIM Real Estate, which has around US$7.9 billion of assets under management in six Asia Pacific countries, has tracked and reported annual carbon emissions reductions since 2008. In 2021, PGIM Real Estate set a net zero operations target by 2050, aligned with the Urban Land Institute’s Greenprint Center for Building Performance Net Zero Carbon goal. Setting a target is a laudable demonstration of leadership, Devine noted. But how do real estate companies separate the green from the greenwash? “The devil is in the detail,” Wee observed. Emissions reductions must be found at the “individual asset” level, which is why “asset management is the space to watch.” “Small incremental improvements” will add up to big impact, Wee added. “It will come down to the small multi-family project in Osaka, the logistics property in China. It all adds up. The sum of the parts will form the whole.” Su Lin pointed to one recent PGIM Real Estate project to understand the embodied carbon footprint of an existing asset in Singapore. “We had to estimate what the embodied carbon of the building was from Day One, the energy consumption from Day One, we had to measure the volume of all the materials… the work took a lot of time and required a lot of data.” Timely and reliable data must be at the heart of any net zero target, Bernie added. While some data points are within easy reach, others remain elusive. When it comes to ESG – environment, social and governance – the “E of environment and energy is easily measured and managed,” Devine observed. But measuring broader social and governance factors remain “quite challenging”. “Energy is clearly about money and connects to financial processes,” Devine said. This makes it easier to capture data and automate process. “But connecting S and G to business ROI is much harder. This, in turn, makes it much harder to translate into process, and therefore automate.” The ESG challenge may be enormous. But one proptech idea “doesn’t need to solve every problem in the value chain,” Wee advised. So what are the best proptech solutions to zero in on net zero? In Wee’s experience, proptech solutions that add the most value are those “which can be explained in less than 30 seconds,” Check out the latest episode of Yardi’s Proptech Insights series or register for our next...

Make the Most of MTW Oct26

Make the Most of MTW

Moving To Work (MTW) was a groundbreaking policy moment for HUD in 1996. Through MTW, HUD selected a small group (or cohort) of public housing agencies (PHAs) for the chance to create their own programs using HUD money. Gabrielle Van Horn speaks at NAHRO last month. The only caveat to these MTW programs was the they must accomplish specific goals set by HUD, including: Finding better ways to use federal funds with emphasis on reducing costs and improving effectiveness and availability of servicesHelping households improve economic self-sufficiency through incentives for participation in job training, education or job search activitiesIncreasing the availability and selection of housing resources for low-income households As a Demonstration Program, HUD share successes and challenges that each PHA participating in MTW experiences. So, MTW is not just a chance for PHAs to help their local communities, but also help other PHAs craft programs that may work elsewhere. MTW’s recent expansion is an opportunity for more agencies to participate in creating and testing innovative housing policies that can revolutionize the subsidized housing industry. That makes this a great time to check in with Gabrielle Van Horn, director of PHA support for Yardi, to get her perspective on MTW’s history and future. Gabrielle, tell us about Yardi’s first involvement with MTW. Our experience goes back more than two decades, all the way back to 2000. From the beginning, we’ve had MTW clients working with programs falling under the categories of administrative efficiencies, rent reform, work requirements and incentive programs. Collaboration with our customers in program design and our working experience with HUD programs have helped make our customers’ visions come to life. Yardi is honored to partner with some of the most progressive agencies in the country. About half of the original MTW agencies are Yardi clients, so we were well positioned to work on the expansion phase of MTW. We have clients in each cohort. We took the initiative to engage with them as soon as possible so that we could support their newly designed programs and make sure they could track data for accounting, household demographics, changes in income and other key information. How does Yardi help track control groups? To me, HUD’s requirement of control groups is one of most interesting components of the MTW Expansion guidelines. Control group data can be quite helpful in testing program design. Tracking non-participating households alongside those that are part of MTW designed programs makes it possible to prove the effectiveness of locally designed programs. That proof will go a long way in the future of public policy design. That’s why Yardi has ensured that control group tracking is a key component of our custom programming for MTW Expansion rent reform clients. Can you give us an update on how Yardi is supporting MTW Expansion 50058s? This is a new 50058 form and a new file format. We’ll be using new technology to submit these 50058s to HUD to HIP (Housing Information Portal). We have been testing and providing feedback to HUD since they first opened their original testing site to vendors. As soon as HUD is ready, we’ll have the interfaces in place to submit them electronically. One of the greatest benefits of having a longstanding relationship with HUD is the trust that we are doing our part. That means that our clients feel comfortable and confident knowing we have designed features that will reflect their vision and meet HUD’s compliance requirements. What do you think is the most exciting cohort? I am very excited about the Landlord Incentives cohort. Finding ways to make the program more appealing to landlords is critical to the future of the Housing Choice Voucher program. Are you prepared for the next MTW cohort? Yes. We have a team of programmers and support staff ready for the next programs that come from our clients. But, here’s an even better question: is the next...

Walk for Hope

Team Yardi Raleigh is a longtime supporter of the Foundation of Hope in Raleigh, founded in 1984. The nonprofit works to conquer mental illness by investing in groundbreaking scientific research and mental health initiatives. The Foundation of Hope strives to eliminate suffering from mental illness in the community. On Oct. 9, the Foundation of Hope held the 34th Annual Walk for Hope to fund mental health research at the University of North Carolina’s Department of Psychiatry. This year a total of over $790,000 was raised. Team Yardi TKO, a title sponsor of the event, raised $6,000 this year. TKO stands for Timothy K Owens. He was a manager with Yardi for many years and lost his life by suicide about 11 years ago. In his memory, the Yardi Raleigh office started the Walk for Hope team and has been walking and raising money ever since. “Tim will never leave our hearts,” shared Kimberly Wood, Captain of the Walk for Hope Foundation.   33 Yardi team members joined the walk this year including Kimberly Wood of the PayScan Implementation Team; Greg Smith, Vice President; Pam Davison, Senior Project Manager; David Fabian, Senior Director; Vera Morris, Consultant; Maggie Corgan, Technical Account Manager; and Sheila Johnson, Technical Account Manager. “Mental health research is so very important,” said Wood. “I can’t imagine there are very many people who are not touched by mental health issues for family or friends,” she continues, “Personally, I volunteer throughout the year at the Foundation of Hope office.” “It feels SO good to give back.” The 5K walk was followed by a family-friendly festival including lunch, music, informational booths from mental health care companies, a small petting zoo and so much more. The weather was beautiful and over 3,200 registered and raised money...

Self Storage Slows Oct25

Self Storage Slows

Year-over-year national street rates continued to tick up slightly in September, but month-over-month gains are now declining, according to the latest National Self Storage Report from Yardi Matrix. However, revenue growth remains strong as operators focus on boosting renewal rates. National street rates for 10×10 non-climate-controlled (NON CC) units increased 0.8 percent year-over-year in September, while rates for similar-sized climate-controlled (CC) units remained flat. The overall average street rate was up 0.7 percent, which is the slowest rate of annual growth for this category since July 2020. The national average rate for 10×10 NON CC units fell to $148 in September, not far below the all-time high of $152 reached in July. While the national average rate for similar-sized CC units dropped to $131, that figure was only $2 short of the record set this summer. Metros in the Southeast and Southwest continue to fare the best. For 10×10 NON CC units, only three of the top 31 Matrix-tracked self storage metros had street rate increases greater than five percent in September, while rates decreased in nine. For 10×10 CC units, none of the top 31 had five percent or more growth, while 13 metros experienced negative rate growth year-over-year. Learn more about the state of the self storage market nationwide. Yardi Matrix tracks a total of 4,306 self storage properties nationwide in various stages of development — including 1,649 planned, 769 under construction and 548 prospective properties. Matrix also maintains operational profiles for 28,798 completed self storage facilities across the United States, bringing the total data set to 33,104. Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, student housing, industrial,...

Student Housing Earns High Marks Oct24

Student Housing Earns High Marks

The Yardi Matrix team continues to be bullish on the student housing sector following another stellar quarter of performance in Q3 2022. Jeff Adler, vice president of Yardi Matrix, delivered a glowing report card for student housing during a webinar last week. You can listen to the full recording here. “The sector is a great place to be over the next several years,” Adler said. “If you look across the entire landscape of asset types, student housing is extremely well positioned with exceptional offensive characteristics, as well as this gap between multifamily and student housing rents.” The gap means that there is a meaningful opportunity for additional student housing rent growth, particularly in urban markets, Adler explained. Multifamily rents jumped during the pandemic recovery, while student housing rent increases have not been as steep. According to the latest National Student Housing report: “The impact of multifamily rent trends on student housing will be stronger in university areas with a prominent shadow market, given the availability of options within a close radius.” Key highlights from Q3 performance include: Record-preleasing in advance of the 2022/23 school year, at 96.6 percent which was 2.3 percent higher than last yearPer-bedroom rents are 4.1 percent higher than a year ago, averaging $789 as of Sept. 2022Top tier universities received a surge in applicant interest and enrollment; however, less selective schools are struggling and there is an overall decrease in total students enrolledDeliveries of new student housing properties surged in 2022 These data points and many more are found in the new quarterly National Student Housing Report. The pace of preleasing was faster for selective universities with higher enrollment. But positive performance was widespread among university types across the country. Twelve universities had double-digit growth in pre-leasing levels in September compared to 2021, with Washington State University (18.9 percent growth) and the University of Houston (16.4 percent) topping the list. At some popular schools with growing enrollments, available student housing supply hasn’t been sufficient to house the incoming class. A problem that used to be unique to California schools has now become more widespread. Elevated investment activity continues despite rising interest rates, and the new-supply pipeline is robust. Nearly 45,000 new student housing bedrooms were delivered in 2022, accounting for 5.3 percent of Yardi Matrix-tracked housing stock. Matrix tracks 1.17 million off-campus student housing bedrooms at 2,065 properties across the...

NYC Local Law 33 Oct24

NYC Local Law 33

In December 2017, the New York City Council passed Local Law 33. The administrative code and a subsequent amendment require owners of buildings over 25,000 square feet to post the building’s energy usage and efficiency scores on the premises. The Oct. 31 deadline for building owners to post their Energy Efficiency Rating Label for 2022 is fast approaching.  Scores for 2022 are scheduled to posted on the New York City website by Oct. 1.  Similar to the health code ratings seen in many restaurants, the system assigns a letter according to the building’s ENERGY STAR® Portfolio Manager® score, which is required annually. Buildings with a score between 85-100 earn an A, 70-84 a B, 55-69 a C, and 1-54 a D. (A score of 75, for example, means that a building performs better than 75% of other buildings.) Building owners who fail to post their grades are subject to fines and receive an F grade. Building owners and operators concerned about their scores can confirm that the listed square footage, the number of bedrooms and units for their properties are correct. They can also hold an energy audit to identify potential improvements including measures to reduce carbon emissions, which impact compliance with Local Law 97, and involve building tenants and residents in energy efficiency measures. Learn more about Local Law 33 and its compliance criteria and see a sample label. Need help benchmarking or preparing for an energy audit? Looking for ways to improve your property’s energy efficiency? Your Yardi Energy Team is available to...

Introducing Yardi RISE Oct24

Introducing Yardi RISE

Earlier this year, Yardi began a new initiative in the UK called Yardi RISE. Fay Chester, regional director, and Amber Crighton, event planner, wanted to create a new event for women at Yardi to network, inspire and empower each other. The event focuses on four pillars: R – RecogniseDiscussing things that affect women in the workplace, such as health (e.g., menopause, pregnancy and more). I – InspireCelebrating each other’s successes and learning from one another as tech is still a male-dominated industry. These events can help inspire people who are new in their careers and want to work their way up the ladder. S – ShowcaseWhat opportunities are there that women can get involved with, e.g., events, speaking panels, mentoring opportunities etc. E – EmpowerSupporting, encouraging and challenging ourselves and one another, whilst being able to talk freely in a non-judgmental space. For the first event, we hosted one session in London and one in our UK head office in Milton Keynes with guest speakers, Hannah Marsh, co-founder of HomeViews and Margaret Sweeney, executive director and chief executive officer for IRES REIT. These first sessions focused on careers and we began the session by introducing ourselves, our role at Yardi and who inspires us. Our guest speakers then presented and gave advice on how they became successful women in real estate. Hannah Marsh went first and opened up by stating, “I had no idea what to do with my career once I graduated and now, I’m a co-founder at HomeViews and an entrepreneur. Honestly, I still don’t know what to do with my career but I don’t think it matters. I don’t know what the next 20 years are going to offer me, but you need to take ownership of your career and not wait for something to happen. Make decisions for yourself and not what people believe is the right career for you as they will always put a label on you.” Marsh gave eight tips for women in real estate – Put yourself forward and compete – make sure you have a voice and put yourself out there Be credible – do your research before a meeting but remember it’s okay to learn as you go Be visible – put your hand up and get yourself seen Relationships matter – people will want to do business with you when they like you Don’t assume you’re being treated fairly – ask questions and don’t be afraid to challenge When you no longer get nervous, it might be time to move on – if you’re not excited about what you’re working on or get a buzz from a project, you need to start asking for more Trust your voice and instincts As you manage and lead, give your team the opportunities to shine Marsh showed us how it doesn’t matter if you’re unsure of where you want your career to go, but make sure you do something that makes you passionate and inspires you. Don’t be afraid to have your voice heard and it’s the relationships you make along the way that help you grow and allow you to nurture your teams as you start to lead. Margaret Sweeney opened her session by expressing that her first ambition in life was to be a teacher, however, she pivoted into a BCOMM degree to give herself more options in her career. She always believed it was better to choose something that would allow her to have options, but nowadays thanks to technology there are more jobs available which makes the world of real estate more exciting. Sweeney’s advice to the group were the 6 C’s – Confidence – having self-assurance – be confident in yourself and try not to overanalyse everything. Only analyse why you should get the job, not why you shouldn’t get it. Communication – Always use your voice. Organisations and companies are structured around organisation models that...

Transition House Oct21

Transition House

Yardi is committed to supporting the community in every city where our offices are housed. Each year, the company distributes philanthropic aid to organizations selected by its employees. In 2021, Yardi offices supported more than 350 nonprofits worldwide. For the remainder of the year, we will be bringing you the stories of those organizations and insight into how they aid their communities. Today we introduce you to Transition House of Santa Barbara, Calif. founded in 1984. Transition House provides innovative and proven solutions to the cycle of poverty-based family houselessness. Each year they help about 150 families with children to acquire the tools necessary for self-sufficiency. Of those families, 70 percent or more are successful in transitioning into stable rental housing. “Under the guidance of Transition House case managers, parents are empowered to find work that pays a living wage, learns to write monthly budgets and save their money, develop life skills that lead to family stabilization, and secure permanent housing,” shares Kathleen Baushke, Executive Director of Transition House. Transition House focuses on three programs: Three-Stage Family Housing Program Transition House provides a housing continuum designed to provide the time and support families need to address the root cause of their houselessness. The first stage begins with a 60-120 day stay at Transition House’s 70-bed emergency shelter. Families stabilize at the shelter and begin working on short- and long-term goals. The second stage offers six months of transitional housing for up to six families at a time for working families. A portion of their income is paid in rent. Eligible families may then continue to its third-stage program, HOMES, where they can live for up to two years in one of 36 Transition House-owned affordable apartments while continuing to receive supportive services. Anti-Poverty/Family Support...

Generational Trends Oct20

Generational Trends

People of different ages search differently. In fact, Google’s search data shows that search term lengths are growing with each new generation. Boomers average about 4 words per search, while long-tail search loving Gen Z averages 5 words per search. As a smart marketer, you should be keeping an eye on generational search trends. When you know how each of your different customers search, you can make sure you’re meeting their expectations and creating a good user experience. In this article, we’ll look at generational search trends across Gen X, Gen Y (also known as millennials) and Gen Z. Gen X Born between 1965 and 1980, Gen X are natural self-starters. They didn’t grow up with search, but they quickly mastered it. While it can be hard to earn a Gen Xer’s trust, once you have it, they’re typically loyal customers. Gen X search trends 72% research businesses online Less likely to search for “best”, “top” or “popular”More likely to look for an article that compares products before purchasing Gen X social media trends 95% use Facebook35% use LinkedIn25% post regularly on TwitterValue independence and prefer to make their own assessments of a product, brand or serviceContent should educate and excite (how-to videos, tutorials and in-depth explanations) Top tips to appeal to Gen X in search Consistent brand messaging across your website and business directories is keyMake sure to reward loyalty with discounts, a thank you email and excellent customer serviceIf you’re looking to do some social advertising, focus on Facebook Gen Y Members of Gen Y — commonly referred to as millennials — were born between 1981 and 1995. Often considered digital natives, millennials are very comfortable using technology to search for everything across multiple platforms. Gen Y search trends Tend to care more about...

Yardi Clients Recognized

Have you read about the Best of the Best Awards — an initiative spearheaded by Argentum? The awards recognize innovative new programs in senior living and you guessed it, the 2022 winners are in! We’re pleased to recognize Benchmark Senior Living and Senior Lifestyle (our wonderful Yardi senior living clients), for earning a place on the Best of the Best list. Read on to learn about their award-winning programs. About Argentum Best of the Best Awards Released in a recent edition of Argentum’s Senior Living Executive resource, the Best of the Best Awards recognize programs, products and services that are improving the future of senior living. More specifically, those that solve a particular challenge or advance excellence in the industry. A total of six senior living organizations were recognized by Argentum this year, including Benchmark Senior Living and Senior Lifestyle. Award winner: Benchmark Senior Living Need inspiration for your onboarding department? Look no further! Benchmark Senior Living earned a place on the Best of the Best list for their Virtual General Orientation program, a hybrid learning model in which in-person instruction supplements online sessions. The program is offered weekly for new hires across the company. According to Benchmark, a key benefit of the program is time savings. To accommodate new hires before, staff members often spent hours planning and delivering live programming, which took time away from other pressing initiatives. With the new-and-improved blend of virtual and in-person onboarding, Benchmark now saves over 500 hours of staff labor each week. The program also helps Benchmark ensure their onboarding content is consistent across time and location, and gives new hires the opportunity to engage with staff from other communities in a virtual setting. Read more about Benchmark’s Virtual General Orientation program. Award winner: Senior Lifestyle In an effort to enhance diversity efforts, Senior Lifestyle launched their Better Together initiative — the program that earned their place on the Argentum Best of the Best list. Better Together includes educational programs that showcase diverse individuals, holidays and cultures each month within Senior Lifestyle communities. And to create the themes for each month-long program, Senior Lifestyle brought together community leaders and residents for brainstorming sessions. This resulted in creative ideas like a monthly calendar equipped with resources, games and celebration ideas to accompany each theme. At its core, Better Together creates a space in which people of different backgrounds feel represented. What better way to improve the community experience for Senior Lifestyle staff and residents? Read more on Senior Lifestyle’s launch of Better Together.  Read more From us here at Yardi, congrats to both Benchmark Senior Living and Senior Lifestyle! We love celebrating your innovation and dedication to making the industry a better place. Be sure to explore Argentum’s Senior Living Executive resource for more on the Best of the Best Awards. If you’d like more information on how Yardi supports our senior living clients, read our Senior Living Suite infographic to start....

Staffing Crisis Shifts...

Employee turnover and attracting caregiving staff (traditionally cited as the top challenges among senior living operators) are now being reported as the second and third biggest challenges senior living organizations are confronted with. That finding comes from the National Investment Center for Seniors Housing & Care (NIC) via their recent survey. Described as a “positive sign of relief” for senior living operators, the data suggests the industry is slowly turning the corner in regard to staffing challenges. The survey — Executive Survey Insights: Wave 44 — in addition to NIC’s latest survey (Wave 45), are packed with more discoveries on the state of senior living. Keep reading for a highlight: About NIC Executive Survey Insights What are NIC Executive Survey Insights? Introduced back in 2020, the initiative seeks to deliver real-time insights on the pandemic’s impact in senior living. By distributing surveys to operators across the U.S., NIC gauges what obstacles communities are facing and measures their pace of recovery. This Wave 44 survey includes responses from July 25 to August 21 of this year, drawn from owners and executives of 55 small, medium and large senior housing and skilled nursing operators across the nation. As for Wave 45, responses are from August 22 to September 18, pulled from 47 operators. Wave 44 & 45 findings While the Wave 44 report reveals several important findings, this stands out most: staffing challenges are no longer being cited as the number one concern for industry operators. Instead, the report shows rising operator expenses as the top challenge organizations are currently facing (according to 86% of survey respondents). So in regard to the staffing crisis, the Wave 44 data shows promise. And building off that positivity, three-quarters of respondents say they’re optimistic that more improvements are on...

New RE Investment Insight Oct17

New RE Investment Insight

Real estate represents stability and remains a cornerstone investment option in an era of increasing economic uncertainty, according to the inaugural WMRE Institutional Investor Survey of real estate industry participants across the U.S. The survey was sponsored this year by Yardi and originally published by WMRE magazine. As a measure of the industry’s standing as an investment asset, more than 90% of respondents to the survey – which canvassed high-net-worth family advisors, private real estate investors, pension fund managers, institutional investors and life insurance companies – anticipate holding or increasing their real estate allocations. Just 7% anticipate that institutions will reduce such allocations. Instability in the stock and bond markets has spurred investors to value real estate for its status as a stable asset, a portfolio diversifier, a hedge against inflation and a steady source of income. “Real estate tends to be less volatile and more consistent” than stocks and many other assets, the report notes. Multifamily, industrial widely favored The survey also reveals institutional investors’ favored real estate markets, with multifamily (preferred by 67% of respondents), industrial (47%) and data centers (36%) leading the way. The $154.6 billion in multifamily sales in the first half of 2022 represented about 41% of all property transactions in that period, with industrial coming in second with $74.6 billion. The office and retail sectors were rated favorably by 14% and 12% of survey respondents, respectively, reflecting the reduced need for central physical work locations during the pandemic. Broadening geographic focus Whereas institutions traditionally favored the six gateway cities – San Francisco, Los Angeles, New York, Boston, Washington and Chicago – investment activity now encompasses some 25 other top markets, principally Sun Belt areas with more affordable living. Growing metros previously considered secondary, such as Phoenix, Seattle and Denver, are receiving more attention from investors. “What COVID did was really rip off the cover and accelerated the movement of … institutional money to those places where people were already moving,” Jeff Adler, vice president of Yardi Matrix, notes in the report. Investment tech’s role expands Although only 35% of survey respondents use an investment management system to calculate promotes, waterfalls and other structures, “a number of factors are driving technology further into the industry,” the report says, including growing demand from institutional clients for real-time data and analytics. This set of expectations has given rise to automated investment management systems that connect information from the asset level through the investment structure to the investment with a previously unattainable degree of efficiency. Other topics covered in the report include: Key factors that influence institutional investors’ allocations to real estate.The investment vehicles most and least in favor among real estate investment managers.Niches within the office world that are impressively outperforming the general office market.The annual rate of return that institutional investors seek from their real estate investments. Get details on these issues and more by downloading the full WMRE...

The Idaho Foodbank Oct16

The Idaho Foodbank

Yardi is committed to supporting the community in every city where our offices are housed. Each year, the company distributes philanthropic aid to organizations selected by its employees. In 2021, Yardi offices supported more than 350 nonprofits worldwide. For the remainder of the year, we will be bringing you the stories of those organizations and insight into how they aid their communities. In today’s spotlight, learn about The Idaho Foodbank founded in 1984 which serves the entire state of Idaho. The Idaho Foodbank’s mission is to help feed, educate and advocate for Idaho’s hungry through collaborative partnerships to develop efficient solutions that strengthen communities. They distribute food to 465 partners across the state including food pantries, schools, senior centers, and mobile food distributions. “Through the partner network and our other programs, The Idaho Foodbank distributed enough food for over 22 million meals in our last fiscal year,” shares Sydney Reid, Community Engagement Coordinator of The Idaho Foodbank. “The latest Feeding America Map the Meal Gap report found that nearly 9% of Idahoans experience food insecurity so we served an average of 184,000 people per month.” Reid continues, “We know we cannot address food insecurity alone, so we appreciate everyone who supports and collaborates with The Idaho Foodbank to improve the lives of our neighbors in need.” Yardi’s contributed funds have made a real impact on general operations. These funds enable The Idaho Foodbank to utilize its greatest needs such as transportation costs and purchasing food. The Idaho Foodbank’s goals are to continue to provide nutrition and education for healthy communities under their Hunger to Health Strategy. “Our goal is to make the healthy choice the easy choice,” said Reid. “In our last fiscal year, 85% of the food distributed by The Idaho Foodbank was...

Girls Inc. Oct14

Girls Inc.

Yardi is committed to supporting the community in every city where our offices are housed. Each year, the company distributes philanthropic aid to organizations selected by its employees. In 2021, Yardi offices supported more than 350 nonprofits worldwide. For the remainder of the year, we will be bringing you the stories of those organizations and insight into how they aid their communities. Today we bring you the Goleta chapter of Girls Inc., founded in 1864. At Girls Inc., its mission is to inspire all girls to be strong, smart, and bold. With partnerships with schools and 79 local affiliate organizations, Girls Inc. focuses on the development of the whole girl which has the same core values today as it did when it was founded. “A combination of long-lasting mentoring relationships, a pro-girl environment, and evidence-based programming equips girls to lead fulfilling and productive lives, break the cycle of poverty and become role models in their community,” shares Jen Faust, CEO of Girls Inc. The executive board approved a new two-year strategic direction to strengthen the organization to serve powerful girls in an equitable society. The strategy encompasses six key elements: Increase access to programmingDevelop workforce and retain staffIncrease partnerships and community engagementAdvocate on important platformsEnhance brand identityShore up infrastructure “We will be sharing updates with the community as we begin implementing and making investments to ensure Girls Inc.’s organizational and program foundation is stable, strong, and poised to serve our mission to meet the urgency of the moment,” said Faust. Funding from Yardi has provided comprehensive programming to address all aspects of a girl’s life and help her develop personal strengths and leadership skills. It is because of support from Yardi and others that the youth receive programming to grow up healthy, educated, and...

Visit SMASH 2022

If you’re planning to attend SMASH 2022, the Senior Care Marketing and Sales Summit, you’ll get the chance to network with innovative sales and marketing professionals in senior living. Taking place in Las Vegas, there’s no event quite like it in the industry. We’re proud to be a platinum sponsor of this one-of-a-kind event, scheduled for October 24-26 at the Green Valley Resort. If you’re set to attend, we can’t wait to meet you! Team Yardi will be in attendance and looks forward to connecting throughout the two and a half-day experience. About SMASH 2022 What makes SMASH 2022 different? Simply put, the SMASH conference is exclusive to sales and marketing executives in senior care. That allows for a value-packed few days where attendees receive takeaways applicable to their role. The agenda was crafted to meet the needs of sales and marketing experts, too, with over 40 tailored workshops, master classes, foundational sessions and boot camps in total. Explore the full SMASH 2022 schedule. With experts coming together from leading organizations across the continuum of senior care, SMASH 2022 is bound to be a great experience. Visit team Yardi We’re excited to partake in SMASH 2022 as a platinum sponsor, and we invite you to come chat with us anytime. Our senior living management software includes a dynamic sales and marketing solution, RentCafe Senior CRM, which we’ll show you in detail. In preview, this single connected solution helps providers nurture leads, save time and ultimately maximize occupancy.   Wanting to learn more about Yardi solutions in advance? Reach out for a personalized demonstration. Either way, we look forward to seeing you at SMASH...