REACH by RentCafe is excited to be at the Multifamily Social Media Summit in Napa this week as the social media, photo booth and platinum exhibit sponsor of the event, which kicked off Wednesday afternoon. Celebrating its tenth anniversary, this edition of the #MultifamilySMS is the best attended ever, shared Adam Japko, founder of Esteem Media, which produces the conference. Multifamily providers from around the U.S. are on hand to gain knowledge, improve their social media marketing best practices, network and meet with industry vendors. A significant focus of the first day’s learning workshops was on the importance of User-Generated Content (UGC) to a successful and current social media strategy. Speakers Erica Byrum and Delany Duke both dedicated portions of their energetic presentations on how UGC, both from residents and employees in the multifamily housing realm, can generate trust and engagement from users. “In 2022, what makes good marketing is authenticity. The majority of consumers are looking for an authentic experience,” said Duke, digital services manager for Landmark Properties, a student housing provider. “UGC is important because it allows us to market our properties through the eyes and ears of our residents.” Three key statistics to consider: 92 percent of marketers think they’re creating authentic contentBut just 51 percent of consumers think their favorite brands offer authenticityMeanwhile nearly 80 percent of consumers say that UGC impacts their decision to make a purchase. Duke suggested a variety of ways to encourage staff and residents to create social posts, particularly videos for TikTok and reels for Instagram, which have become overwhelmingly popular especially for the Millennial and Gen Z demographics. Contests and giveaways, always a mainstay to encourage content, are one. Other ideas from both presenters include working with micro-influencers and harnessing the creativity of your site teams. Many marketers have struggled with how to create TikTok videos and reels that capture compelling housing content, and Byrum, co-author of Youtility for Real Estate, offered myriad suggestions to meet the challenge. “There’s definitely a niche audience on TikTok that loves a good apartment tour, and opportunities to tap into lifestyle drivers,” she said. Content like recipes, home décor, budget and finance tips, health and fitness and city highlights are all great fodder for housing-focused TikTok accounts that would reach renters. And when it comes to working with staff on on-site content for TikTok and Instagram, Duke offered advice that got big laughs: “The most common thing I hear from site teams is: ‘I’m not going to dance!’ But you don’t have to dance.” (Although you can, if you want to! And it will probably do well.) Here is a quick list of trend takeaways from Wednesday’s sessions: Spend time on the social channels where your residents are most engagedStrategically adapt your content strategy for social in accordance with today’s trendsBrand consistency takes you to the next level in marketingVideo content will continue to dominateMicro influencers may be among your residents – take advantage!Engage your on-site employees for UGCFair housing laws must still be followed on digital channels. Make sure your team is trained and educated If you’re in attendance at the event, meet REACH representatives at booth 36. Pick up a special gift, learn about the many ways REACH can improve your social media marketing, and snap fun photos at the photo booth! You can also check out our free social media toolkit at https://bit.ly/3irV2Lc for resources and tips to keep you connected all week. Follow #MultifamilySMS to keep up with the event...
Brightview’s Botanist...
Passion for Plants
Looking for tips to help your indoor plants thrive? It’s a good thing that Dr. Joan Gottlieb, a resident at Brightview Commons, has years of expertise and knowledge to share. We’re loving Joan’s feature on Brightview’s blog, which dives into her botanist journey, top tips for keeping indoor plants alive and more. We hope Joan’s story and ideas make your day a little brighter — and help you channel your inner botanist. A passion for plants: Brightview’s resident botanist From earning her undergraduate degree in biology to completing her Ph.D. thesis on plant hormones, Brightview resident Dr. Joan Gottlieb has always loved botany. After finishing school herself, Joan went on to teach science and biology courses, plus she led botany seminars for advanced students. But Joan didn’t stop there. She also traveled the world as part of botany field study programs visiting New Zealand, China, Costa Rica, Ecuador, the Galapagos Islands, Hawaii, Trinidad and Tobago to study the local flora. Outside of the classroom and her travels, Joan kept her passion alive by housing over 180 ferns in her home garden. “I’ve had a wonderful life with this passion of mine,” said Joan. “It’s taken me around the world, makes me happy to be indoors and I can write about them. I’m happy to have that. You only live once, and you want to do something that pleases you, has some youthfulness and makes the world a better place.” Now residing at Brightview Commons, Joan continues her passion by caring for her own plants, working on the community’s garden and teaching classes to fellow residents. Start your own garden with Joan’s tips Inspired to start your own indoor garden — or revitalize the plants you have now? Look no further! Joan shares four...
Reimagine Staff Resources
5 Affordable Housing Trends
Attracting top talent and retaining valuable employees is a top priority for many organizations, including those in the affordable housing industry. As economic systems evolve during the recovery from the COVID-19 pandemic, affordable housing providers have an opportunity to rethink what to expect from their onsite workers. Many are finding that this is a great time to change their strategy and improve the services they offer to prospects and residents. Ready for a look at what the makeup of your onsite staff and compliance team could be? Here are 5 ideas to consider: 1. Prioritize Customer Service Safe and healthy communities start with your onsite team placing the highest priority on resident services. Hire onsite workers for their property management skills and leave the complexity of compliance to a dedicated team of experts. And don’t neglect your investment in technology, today’s workforce expects the right set of tools to do the job. “Property management is a hard job, and affordable housing compliance makes things even more complicated. The next generation of property managers can only be comfortable with a certain level of technology in place to help them be successful. The old ways of paperwork, phone calls and in-person meetings just aren’t an option moving forward,” says Anna DiSabato, vice president of Dunlap and Magee in Phoenix, Arizona. 2. Outsource Compliance Work Speaking of compliance experts, Yardi RightSource offers scalable services that fit your specific needs. Affordable housing providers that use Yardi Voyager can securely send data to RightSource and get: Fast file reviews and audits with guaranteed response timesFull-service certifications and recertificationsAutomated forms management for programs across the country Dunlap and Magee is in its final stages of implementing Yardi RightSource and is already seeing measurable results. With RightSource, they see file audits complete within 24 hours and can have fully approved, move-in ready tenants usually within five days of initial contact. 3. Solve Compliance Challenges Is there a particular affordable housing compliance challenge that your organization can’t seem to fully resolve? Or, is there a new initiative or affordable housing program your team is taking on? Yardi RightSource can help with consulting and training services built on decades of combined affordable housing experience. 4. Boost Institutional Knowledge People want to work for an employer that can make them more valuable, and offering top-notch training is a great way to make it happen. By elevating employee knowledge, affordable housing professionals not only become more knowledgeable, and promotable but also are able to demand higher wages. While that may sound like a cost to employers, you can also look at it as a great way to attract top talent and inspire less experienced team members to grow. Create an employee university with Yardi Aspire, Yardi’s comprehensive learning management platform. Aspire includes customizable online coursework that covers every major real estate management industry, including affordable housing. With Aspire you can assign tracks of courses, view learning metrics, make company announcements and more. 5. Get More from Remote Workers Enduring the challenges of COVID-19 taught us that it’s possible, and not too much of a challenge, to keep business processes moving even as workers transitioned to remote workspaces. Developing technologies for affordable housing are helping to make remote workers and contactless service delivery more effective. Yardi mobile solutions streamline payment processing, procurement, compliance workflows, resident communication and more. RentCafe Affordable Housing has changed traditionally paper-based affordable housing applications into online forms that can be completed and worked on 24/7 from most handheld devices and personal computers. Affordable housing applicants use RentCafe to search for a unit, submit documentation of eligibility, work with case workers to qualify and complete the leasing process without coming in for multiple in-person meetings in an office space. Yardi Procure to Pay and Payment Processing are perfect solutions for accounting departments that need remote access. Procure to Pay enables online shopping for property supplies with fast and...
YASC GLOBAL
2022 Event Recap
Yardi held three days of educational online programming for clients March 8-10. This year’s digital Global Yardi Advanced Solutions Conference (YASC) focused on how technology can help meet the needs of today’s real estate industry across multiple verticals. More than 15,000 Yardi clients worldwide attended the three day event, and viewed more than 300 classes covering all aspects of Yardi’s technology offerings. More than 100,000 classes were attended over the the three days. In today’s challenging economy, efforts to automate and improve processes wherever possible can help overcome staffing challenges. Yardi executives showcased the company’s multiple product suites during overview spotlight sessions, which can be of tremendous help for business efficiency. Read on for some of the highlights. Meeting the changing needs of commercial clients Perhaps no real estate sector has experienced more changes during the pandemic than commercial real estate. Many offices have sat dormant for months or more while employees worked from home. The retail and restaurant landscape has been altered greatly. And the industrial and self storage sectors have seen a huge boom in demand. More than two years since the first U.S. lockdowns, impacts are being observed across CRE, said Yardi senior vice president Rob Teel. “I spend a lot of time with our office clients, executives and users of Voyager and our commercial product suite. It is true that vacancy is starting to creep up. Occupancy numbers are hipping a little bit – though not as much as people thought would happen during the pandemic.” As a result, creative owners and managers are exploring alternative uses for office space. They include coworking, either self-managed or working with a partner, which the Yardi Kube suite is perfectly positioned to help manage. Others are turning to mixed use, which opens the...
LCS Recognized In
Architecture & Design Awards
If you’ve kept up with the Senior Housing News Architecture & Design Awards, you may have seen this spotlight on Life Care Services (LCS), a Yardi senior living client. In any case, we’re sharing a snapshot below and extending a big congratulations to LCS. Keep reading to learn how LCS channeled forward-thinking design to create a one-of-a-kind community. The SHN Architecture & Design Awards The SHN Architecture & Design Awards, an annual series, provides a chance to recognize cutting-edge design, excellence and innovation in senior living. Among this year’s winners is Life Care Services, a senior living operator offering assisted living, independent living, skilled nursing and memory care options. LCS earns best independent living design of 2021 While LCS operates fantastic communities nationwide, their Sagewood life plan community in Phoenix, Arizona earned them the SHN accolade. Since the community’s opening in 2010, LCS has focused on providing resort-style living — and they’ve recently taken that approach to the next level. Their latest expansion includes a 101-unit independent living building equipped with an underground parking garage, game rooms, an art studio, a cafe, three unique dining venues and an 18-hole golf putting course with real grass. To no surprise, the expansion is almost fully occupied today, which shows just how much residents love the design and amenities. And it explains why LCS earned a spot in the SHN Architecture & Design Awards, honored for best independent living design of 2021. There’s much more to cover, so we invite you to read the full SHN coverage featuring LCS’ Sagewood community. More on LCS For Life Care Services, an exceptional lifestyle is not created by one moment, meal or gesture. It’s defined by an unwavering promise to quality and unmatched commitment to enriching experiences for...
Innovation Acceleration
New Zealand Proptech Report
New Zealand’s property industry has accelerated its investment in technology in response to Covid-19 and embraced new systems and processes at a faster rate than its Australian counterparts, according to a new report. Despite this, six in 10 respondents to a survey conducted by the Property Council of New Zealand and software company Yardi still depend on spreadsheets to assess the performance of their portfolios. The survey of a senior cohort from New Zealand’s property industry sets a data baseline for what is expected to be an annual investigation into attitudes and actions influencing property technology, or proptech. “Property is New Zealand’s largest industry, generating 15 per cent of our economic activity, nine per cent of jobs and contributing more than $41.2 billion to GDP,” says Property Council New Zealand Chief Executive, Leonie Freeman. “But until now, we’ve lacked access to information which sheds light on the market saturation and acceleration of the digital tools that drive value in this important industry.” Almost two thirds (64%) of survey respondents said technology would play a pivotal role in reshaping their real estate portfolios in the next three years. And 95 per cent said the disruption of Covid-19 had driven adoption of digital technology. More than two thirds (68%) are now using Cloud-based productivity suites, for instance. Eighty-six per cent of respondents thought New Zealand trailed the rest of the world for tech adoption – despite being further advanced than other markets in many areas. For example, 77 per cent of Kiwi property companies use specialist accounting and finance system, compared with 22 per cent of Australian companies. “Kiwis are always looking to work smarter, and being small, lean and agile means we can pivot quickly towards new ideas and innovations,” Freeman says. Yardi’s Senior Regional Director Bernie Devine agrees. “The Covid-19 pandemic has taught New Zealand’s property leaders to prepare for ongoing unpredictability with new systems and processes that simplify complexity and enable flexibility.” Survey respondents noted business process automation (41%), big data analytics (27%) and artificial intelligence (18%) as the three technologies most likely to be adopted over the next three years. “This survey gives property industry leaders a clear sense of where they stand and exposes areas for investment and focus,” Devine adds. “Property leaders have emerged from the crisis with a new understanding of the role of the technology and we can expect investment to grow dramatically in the next few years.” “This report sets a baseline which demonstrates New Zealand’s property industry is proactive and positive about technology and adoption. Technology is now at the core of every successful property business,” Freeman concludes. Download the Yardi / Property Council Proptech...
Multifamily Update
New Yardi Matrix Report
Multifamily asking rents picked up another $10 in February to reach a national average $1,628, and year-over-year growth recorded a 15.4 percent bump, according to the new Yardi Matrix Multifamily National Report. Single-family rentals also continue to surpass past performance, SFR rents increased by 14.9 percent year-over-year through February. While most anticipated that the steep upward trajectory for the rental sector would have moderated in the first quarter of 2022, the market continues to surprise. Of the top 30 metros tracked by Yardi Matrix, 90 percent saw double-digit rent growth year-over-year. “Rent growth is likely to start decelerating soon relative to the big increases that began in March 2021, but demand shows little sign of slowing,” say analysts. Nationally, occupancy rates are up 120 basis points year-over-year. Occupancy upticks are particularly strong in Texas and Florida metros, but also in gateway markets that lost residents during the pandemic. New York, San Jose and Chicago are among the cities seeing renters return. Underlying the headlines are the effects of a long-term national housing shortage, notes the report. In January 2021, occupancy rates were 95 percent or higher in just 13 of the top 30 markets, but a year later only two of the top 30 are below that level. In another telling indicator, single-family home sale prices were up an average of 18.8 percent last year. Learn more in the latest Yardi Matrix Multifamily National Report. Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, student housing, industrial, office and self storage property types. Email [email protected], call (480) 663-1149 or visit yardimatrix.com to learn...
Yardi Buildings Earn
ENERGY STAR Certification
Yardi has successfully incorporated energy efficiency at multiple locations across the property management industry – including the home front, where the company recently earned separate ENERGY STAR® certifications for two office buildings at its corporate headquarters campus in Santa Barbara, Calif. ENERGY STAR, a voluntary U.S. government program that certifies buildings and consumer products as meeting certain standards of energy efficiency, rated one building a score of 86, signifying that it’s more energy efficient than 86% of similar properties nationwide. The second building received a score of 80. The certification threshold is 75%. Yardi benchmarked the two buildings, which encompass 170,000 square feet, in Portfolio Manager®, an ENERGY STAR interactive online resource management tool that measures and compares building energy use. On average, certified buildings use 35% less energy and generate 35% fewer greenhouse gas emissions than their peers, according to ENERGY STAR, which is jointly managed by the Environmental Protection Agency and the Department of Energy. The buildings’ certifications continue a years-long series of Yardi energy efficiency achievements. For example, the company helps hundreds of clients benchmark energy and water consumption in thousands of buildings, participates annually in Energy Efficiency Day, and promotes energy optimization software in client conferences, industry publications and other educational venues. In 2021 Yardi received a Partner of the Year Sustained Excellence Award, the ENERGY STAR program’s highest honor, after earning Partner of the Year designation for three consecutive years. Also that year, the company earned a regional Energy Project of the Year award from the Assn. of Energy Engineers for helping to optimize HVAC performance in a 58-story building in New York City. Referring to the building certifications, Joe Consolo, industry principal for Yardi, said, “Yardi is pleased to meet ENERGY STAR standards in its own operations using...
Proptech Investment
Accelerates in Australia
More than three quarters of Australia’s real estate companies think technology will play a big role reshaping their portfolios over the next three years. Despite this, more than half of respondents to the second annual proptech survey by the Property Council of Australia and software company Yardi still depend on spreadsheets to assess the performance of their portfolios. The survey undertaken in November of 176 senior industry professionals – 92 per cent holding mid-level management positions or above – reveals the biggest barrier to technology adoption. Changing existing behaviour came in first, at 24 per cent, surpassing resources, costs, time or confidence in a project’s success. Just under half (49%) of respondents think Australia is trailing the rest of the world in proptech investment – up from 30 per cent in 2020. But Property Council Chief Executive Ken Morrison says the COVID-19 pandemic was a significant catalyst for change and digital transformation is underway across the industry. “The property industry has embraced new technologies to maintain business continuity and ensure the health and safety of workplaces during the pandemic,” Morrison says. “Now leaders are turning to technology to address long-term structural challenges like climate change, to respond to investor demand for real-time reporting and transparency, and to enhance the experience for people who live, work and play in buildings.” Yardi’s Senior Regional Director for Asia Pacific, Bernie Devine, agrees. “The pandemic has taught us the world is now consistently inconsistent. Leaders have learnt that preparing for ongoing unpredictability requires new systems and processes that can simplify complexity and enable flexibility.” The survey found business process automation was the technology most likely to be adopted over the next three years, with 32 per cent noting it was on their real estate radar. This was followed...
4 Big Questions
For proptech leaders in 2022
What are the biggest, boldest questions that everyone in real estate needs to answer? Last year, guests on Yardi’s Proptech Insights program shared their secrets to navigating the complex proptech ecosystem. Bernie Devine, Yardi’s Senior Regional Director, asked a lot of questions – and our guests offered many insightful answers. But to kick off 2022, Bernie and guest Adam Beck turned the tables by posing four provocative questions for the region’s property leaders to ponder over the year ahead. It’s a unique idea. But Devine and smart cities champion Adam Beck are unique thinkers. Beck, an urbanist who has championed smart and sustainable cities for more than 25 years, was most recently the Executive Director of the Smart Cities Council for Australia and New Zealand. He was also the architect of the Green Building Council of Australia’s Green Star Communities rating tool and has just launched a new platform, Urbanism.Live, which explores the edges of digital, data and urbanism. The edge of digital, data and urbanism are exciting. But Yardi’s latest research report, developed in partnership with the Property Council of Australia, found around half of Australia’s property companies are still reliant on spreadsheets to assess the performance of their portfolios. What is the barrier stopping these companies from moving beyond Excel? “Tech and data are not the challenge or the barrier. It is the people behind the tech and data,” Beck told Devine. Some quarters of the property industry are stubbornly resistant to change, but Beck – “the eternal optimist” – said big obstacles have been overcome before. Take the built environment’s response to sustainability. “It was considered too costly, too risky.” Fast forward 20 years, and markets now place a premium on green buildings. But this time, we don’t have 20 years,...
Sports Arenas
Score Sustainability Points
Sports arenas attract vast attention with their aesthetic qualities, luxurious amenities, association with high-profile teams and iconic imprint on city skylines. But did you know that beyond their opulence, many modern arenas represent leadership in sustainability? “Many sports venues have jumped on the sustainability bandwagon to construct or renovate their structure in a race to minimise their carbon footprint, preserve their green legacy and take the lead in innovation,” says London-based Climate Action, which partners with business, government and public entities on sustainability projects. Sports arena sustainability is a global trend. Examples include: The Johan Cruijff ArenA (formerly Amsterdam ArenA), home of the Ajax football club. The Netherlands’ largest stadium employs more than 4,200 solar panels and a wind turbine. Its main building includes an energy-generating escalator and an energy system powered by second-life batteries from used electric vehicles.Mercedes-Benz Stadium, where the NFL’s Atlanta Falcons play their home games. In November 2017, soon after it opened, Mercedes-Benz became the first professional sports stadium to receive a platinum Leadership in Energy & Environmental Design (LEED) certificate for meeting rigid standards for carbon, energy, water, waste, materials and other factors. The arena’s energy consumption is reportedly 29% less than what the average stadium consumes thanks to LED lighting and 4,000 rooftop solar PV panels. A stormwater management system can store over 2 million gallons onsite, preventing flooding in surrounding areas.Levi’s Stadium in Santa Clara, Calif. The home of the NFL’s San Francisco 49ers since 2014 has earned two LEED certifications, including the first Gold LEED certification awarded for a stadium that hosts a professional team, plus a second Gold certification for operations and maintenance. Levi’s also incorporates 1,000 solar elements and sources 78% of its food from within 150 miles of the stadium. Seattle’s Climate Pledge...
State of Self Storage...
Yardi Matrix Webinar Recap
The self storage sector continues to weather economic conditions that are likely to become more challenging in the near term, attendees of a webinar presented this week by Yardi Matrix learned. “There are several headwinds that might be getting a bit stronger,” said Jeff Adler, vice president of Yardi Matrix, during the Wednesday presentation. Supply chain disruptions, a tight labor market and inflationary pressure, in addition to the geopolitical tensions between Russia and Ukraine, will all slow economic growth in the U.S., Adler said. A recording of the webinar and presentation materials are now available for download. However, despite the potential of a looming recession that Adler expects will arise by late 2024, the overall outlook for the self storage sector is healthy at present. “The outlook for self storage remains optimistic given persistent demand and a slow supply response. We anticipate growth will continue, but moderate,” Adler said. “Investor interest is incredible in the sector, given its performance and defensive nature, which has proven itself out.” Matrix analysts expect that self storage street rates will continue to grow in 2021, just at a more modest rate. Additional high level takeaways from the webinar include: Street rate growth will continue to be highest in favored migration areas, such as the Sunbelt and mountainous areas of the WestDriving forces of demand will continue, including: people are still relocating, just at a slower rate; Americans have accumulated “stuff” during the pandemic that needs to be stored; and self storage remains the cheapest way to store accumulated possessions Self storage street rates changed little sequentially in January, reflective of positive trends in the industry, and rents remain well above trend on a year-over-year basis, according to the latest Yardi® Matrix National Self Storage Monthly report. Year-over-year rent...
Elevate Revenue
A Way to Optimize Returns
Yardi has launched Elevate Revenue, a CRE solution stack that streamlines the entire deal lifecycle from lead to lease. Specifically intended for owners, asset managers and leasing teams, the all-in-one solution was designed in collaboration with commercial experts and industry leaders. The end-to-end portfolio management suite, supported by decades of real estate research and software development knowledge, optimizes the deal workflow through powerful automation, enhanced team collaboration and extensive insights. Providing unmatched portfolio visibility, Elevate Revenue seamlessly integrates marketing, leasing system and commission management tools into one centralized platform. With Edge Marketing, real estate professionals can effortlessly market listings and generate verified leads through Yardi’s rapidly growing CommercialEdge Listing Network. From there, Deal Manager further streamlines leasing operations by enabling users to smoothly manage prospects and oversee each stage of the deal flow, while automatically comparing deal economics to approved budgets and prior leases. Additionally, to simplify the legal process and easily track legal documents, the Elevate suite includes Deal Manager Legal Module, an intuitive tool that allows users to automatically generate standard lease agreements directly in the application. And it doesn’t stop there. CommissionTrac, Yardi’s commission management tool, efficiently rounds out the leasing process by automatically tracking and paying the commissions of both in-house and third-party brokers. Elevate Revenue is fully integrated with Yardi Voyager thanks to Yardi’s built-in CRM — this smooth connection ensures maximum portfolio and deal pipeline oversight in real-time. Voyager clients can sync properties, spaces and availability across their portfolio. Listings are automatically published based on lease expiration dates or automatically unpublished once a tenant is activated for a specific space in Voyager. In October, Macerich — an owner, operator and developer of retail and mixed-use destinations throughout the U.S. — leveraged Deal Manager and Edge Marketing solutions to...
Conservation Ideas
World Water Day: March 22
World Water Day has continued to draw attention to the importance of conserving fresh water since our report on the annual observance four years ago. With the United Nations reporting that 2.2 billion people lack access to safe water, preserving the 0.5% of the world’s water that’s available fresh is a more urgent priority than ever. Created by the UN and observed on March 22 every year since 1993, World Water Day focuses on sustainable management of freshwater resources, with a different theme every year: groundwater this year, valuing water last year, water and climate change in 2020, leaving no one behind in 2019. “These observances aim to highlight that water and sanitation measures are key to poverty reduction, economic growth, and environmental sustainability,” notes the Indian Express news service. Like many conversation efforts, small efforts close to home can yield big results. Consider these tips from the U.S. Environmental Protection Agency and other experts: Repair leaky faucets, indoors and out. The EPA says installing water-efficient fixtures and applicants can cut water use by at least 20%. Check your meter, don’t running water in the house then check two hours later. If the reading moved, there’s a leak. Monitor your water bill for unusually high use. Consider replacing old washing machines, dishwashers and other equipment with more efficient models. Look for appliances and systems with ENERGY STAR® or WaterSense® labels.Eliminating just one load of dishes per week can save nearly 320 gallons of water annually. Replacing a clock-based irrigation controller with a WaterSense-labeled one can reduce an average home’s use of irrigation water by up 30% and save up to 15,000 gallons of water annually. Just turning off the tap while brushing your teeth can save eight gallons per day.WaterSense showerheads can save $70...
In-House or Agency?
Explore Digital Marketing Options
Should you grow your own team or hire an outside firm? Explore the pros and cons. Multifamily marketers have spent much of the last two years evaluating, reevaluating and adjusting to the changing behaviors and needs of our renters. How can we reach them? How can we engage them? What do they want from us? (Functioning websites, accurate pricing and anytime communication, for starters.) With a new year comes a new set of opportunities. Ideally, we’ll all take the lessons learned during the pandemic and continue to improve on our marketing. But realistically, do we have the time? Imagine, your company has just unveiled exciting plans to grow the portfolio. Better still, it recognizes the importance of a strong digital marketing presence when it comes to attracting prospects. As the marketing manager, you have an important decision to make: Do you grow your in-house team or hire an outside agency? Both options are common in multifamily marketing, as is the choice to use a combination of the two, with the in-house team managing one set of projects — such as creating lease-up flyers — while an external agency oversees other projects — such as managing SEO and PPC ads for the lease-up. If you’re struggling with this decision, or wondering how to find the right balance, it’s important to consider the strengths of each approach, as well as the budget and bandwidth of your operations. When to keep marketing in-house (or not) Wondering if your in-house team can meet the needs of your properties? Digital marketing can be like a web, as you layer additional strategies, the overall strength and reach should increase. That begs the question, if you build your in-house team, how many people will you need? Will you hire generalists and/or...
Connect with Yardi
NIC Spring Conference
It’s nearly time for this year’s NIC conference, an important gathering of operator, investor and health care decision makers. If you’re ready to explore the latest trends and data in senior living — while discovering new models of care — the NIC Spring Conference is the place for you. The conference will take place in person on March 23-25 in Dallas, Texas. We look forward to seeing you there! Connect with Yardi Team Yardi can’t wait to speak with you at NIC 2022. We’ll be available to chat about the Yardi Senior Living Suite, our integrated software solution built for the unique needs of operators like you. And since the conference is data-focused, we’ll show you how our business intelligence solution offers metrics that matter for your business. Senior IQ presents actionable information in attractive, sharable dashboards to help your teams work smarter. Plus, we’ll explore how this uniquely-designed tool allows operators to gauge performance using industry comparison data from NIC. That’s right — Senior IQ uses anonymized NIC MAP data from nearby providers to present benchmarks like occupancy, average rent and more. Ready to schedule time to connect? You can fill out this form to meet us at NIC 2022. We’re also pleased to sponsor NIC Café at the conference, where attendees access complimentary, all-day service of breakfast, lunch and snacks. More info on NIC 2022 The National Investment Center for Seniors Housing & Care (NIC) supports access for America’s seniors by providing data, analytics and connections that bring together investors and providers. This mission is the foundation of the 2022 NIC Spring Conference. NIC 2022 offers an opportunity for all attendees to build strategic partnerships and discover new models of community. Don’t miss your chance to connect with forward-thinking leaders...
Build the Right Rep
Tips for Property Managers
Reputation: It’s created from what people think and, more importantly, say about your communities. “Negative or false comments about your building can affect how others view your site, sometimes even before seeing it in person,” says Kings III, a Texas-based provider of emergency communication service solutions for property managers. That perception can translate to lost traffic, prospects and, ultimately, money. “Put yourself in your tenant’s shoes. What will you do when looking for a property? You’ll aim straight for online reviews and social media pages to see what you’re getting into. You’ll be turned off if you find one-star reviews and inactive/barely active social media accounts. The same applies to your prospective tenants,” notes the Los Angeles Property Management Group (LAPMG), which serves commercial and residential property owners. Industry research bears out these sentiments. For example, 69% of respondents to the 2022 Renter Preference Survey Report said they referenced property ratings and reviews in their most recent rental-home search, while 79% said ratings and reviewed stopped them from visiting specific properties. Recent reviews and an active, updated Google Business Profile can help place communities in the Google Local 3-Pack and rank them higher than competitors in search engine results. In fact, according to search marketing research groups Redshift and Moz, 15% of the ranking factors that determine whether you get into the “Local 3-Pack” — the listing of three businesses you see first in the results of searches using keywords — come from the quantity, quality, recentness and response to reviews. About 25% of the weight of your Local 3-Pack ranking signal comes from your Google Business Profile, so it’s important to optimize and maintain it. Here are a few tips from LAPMG and other experts on the best ways to, as Kings III...
Fil Southerland
Named HITAC Member
Yardi Director of Health Care Solutions Fil Southerland has been appointed to the Health Information Technology Advisory Committee (HITAC). The Comptroller General of the United States and head of the U.S. Government Accountability Office announced the appointment of Southerland, along with 6 other members, to serve a 3-year term. Southerland brings extensive experience and perspective to the HITAC, where he’ll be a strong advocate for implementing health information technology in senior living. Members in other health care industries that were recently appointed include Hans Buitendijk, Steven Eichner, Rajesh Godavarthi, Hung Luu, Aaron Neinstein and Eliel Oliveira. The HITAC was established in 2016 under the 21st Century Cures Act. The committee provides recommendations to the National Coordinator for Health Information Technology on policies, standards, implementation specifications and certification criteria. Specifically, relating to the implementation of health information technology that advances the electronic use of health information. “I’m honored to serve on the Health Information Technology Advisory Committee,” said Fil Southerland, director of health care solutions at Yardi. “The opportunity gives myself, and my fellow appointees, a platform to discuss pressing issues and advise the National Coordinator for Health Information Technology accordingly. I’m pleased to bring my experience to advocate for the electronic access, exchange and use of health information in the LTPAC industry.” Fil Southerland has been involved with the LTPAC industry for over 15 years and currently serves as director of healthcare solutions at Yardi, where he leads initiatives in electronic health care records and interoperability. Prior to his time at Yardi, Fil served as Founder and CTO of ALMSA, Inc., a nationally recognized cloud-based electronic health provider in the assisted living industry. With expertise in health information technology, digital privacy, LTPAC policy and interoperability initiatives, Fil is passionate about using technology to...
YASC Global
Virtual Event March 8-10
The Yardi Advanced Solutions Conference, which gives real estate industry practitioners valuable insight into software innovations and industry issues, adapted to pandemic conditions with successful interactive virtual presentations in 2020 and 2021. That new tradition will continue March 8-10 with YASC Global, presented free to all Yardi clients. YASC Global delivers education and business growth with hundreds of on-demand classes and executive spotlight sessions. All class content from the May 2021 event is being recreated for YASC Global. Attendees can interact with colleagues and direct questions to Yardi experts via a proprietary live chat feature. All clients are automatically preregistered in YASC Global, making it easy for them to connect, innovate and grow in their business. As with previous virtual YASCs, the event will feature customized education content from the Yardi® Aspire platform. The virtual YASC presentations in 2020 and 2021 drew tens of thousands of participants from more than 60 countries. Along with YASC Global, Yardi is planning to offer in-person YASCs in San Diego, Sydney, London and Singapore in 2022. Learn more about YASC activities. Read client feedback on the value of...
Storage Stays Strong
New Matrix Report
Despite a slight seasonal dip in occupancy, the self storage sector is beginning the year with a continuation of the strong fundamentals that fueled its success in 2021. Self storage street rates changed little sequentially in January, reflective of positive trends in the industry, and rents remain well above trend on a year-over-year basis, according to the latest Yardi® Matrix National Self Storage Monthly report. Street rates for 10×10 non-climate-controlled (NON CC) units were unchanged at $128 in January. National street rates for 10×10 climate-controlled (CC) units decreased by $1 in January to $145. Year-over-year, street rates for 10×10 NON CC units grew 7.6 percent in January, while rates for 10×10 CC units grew 7.4 percent. “Operators report that occupancy rates have dipped slightly as move-outs have increased in recent months, but that is not worrisome because properties were unusually full going into the traditional winter lull,” say Matrix analysts. Year-over-year rent growth remains positive in all major metros, with 11 of the top 32 metros at 10 percent or more growth and 25 of the top 32 at 5 percent or more growth for NON CC units. Rent increases continue to be highest in the Sun Belt and the Southwest, with demand fueling notable jumps in Texas, Florida and the Carolinas. “Rates are holding firmer than historically is the case” in the winter, said John Good, CEO of NexPoint Storage Partners, during an industry webinar. Yardi Matrix tracks a total of 3,831 self storage properties nationwide in various stages of development — including 731 under construction, 1,287 planned and 520 prospective properties. Matrix also maintains operational profiles for 27,298 completed self storage facilities across the United States, bringing the total data set to 31,129. Learn more about the state of the self storage...