The senior living industry has faced unprecedented challenges this year. And while the ongoing pandemic changed the way assisted living staff provides care, these individuals have remained dedicated to residents and their families. They’ve continued to provide the highest quality care without fail. To honor these heroes — individuals who reside, work and volunteer in assisted living communities across the country — the National Center for Assisted Living (NCAL) leads a nationwide celebration each year. Known as National Assisted Living Week (NALW), the 2021 celebration will take place from September 12-18. Each year’s celebration has a theme, too. NCAL has deemed “Compassion, Community, Caring” as the 2021 theme given the endurance and resilience of staff members during the pandemic. About National Assisted Living Week Established by NCAL back in 1995, NALW provides a unique opportunity for residents, their loved ones, staff, volunteers and local communities to celebrate senior living staff. The annual observance encourages assisted living communities to host a variety of events to honor the individuals they serve, while educating the public about long term care. This year’s celebration The NALW theme for 2021 — Compassion, Community, Caring — represents the resilience of assisted living heroes. The pandemic has created some of the most trying situations we’ve ever known, but these individuals stayed strong. This year’s NALW is the perfect opportunity to show thanks. And while NCAL encourages assisted living providers to modify events with COVID-19 safety protocols in mind, they’re still advocating that communities come together. They’re offering inspiration through their annual planning guide, a free online packet with ideas for how to recognize staff, honor residents and commemorate NALW in a safe and meaningful way. Here’s a few ideas outlined by NCAL: Engage residents in creative art projects to promote...
Veteran Celebrates 100th Year...
Pacifica Senior Living
It’s not every day one celebrates their 100th birthday. For Pacifica Senior Living resident Theodore Albertus Mertz, a World War II veteran, his 100th year was commemorated in style. Pacifica Senior Living is a dynamic organization with communities across the U.S. Utilizing Yardi solutions in senior living since 2009, Pacifica provides personalized care services in independent living, assisted living, memory care, skilled nursing, namaste therapy hospice and more. Pacifica honored Theodore with a 100-year birthday celebration at their Vacaville community. Best of all, the celebration is highlighted in this summer edition of Vacaville Magazine. The feature covers Theodore’s life story, his honorable war service and the Pacifica-led birthday extravaganza. We’re pleased to share a highlight here on The Balance Sheet. Pacifica honors veteran resident In early June, Theodore was honored with a gathering of local citizens, the Vacaville Fire Department, Travis Air Force Base and more. Over 200 vehicles passed by Pacifica Vacaville in commemoration of Theodore’s 100th birthday — and war service. Visitors also showed their appreciation with special gifts and heartfelt tributes. “We are so proud that this inspiring World War II Veteran and Centenarian is part of our community,” shared Pacifica on LinkedIn. The special gathering was made possible by Pacifica Community Relations Director Rosa Gracida, who noted Theodore’s upcoming birthday when he became a resident. She crafted the idea for a 100-car parade to memorialize his 100 years and to no surprise, local agencies were honored to join. “This is a milestone,” said Gracida in Vacaville Magazine. “I just feel so blessed — this is part of our story, our freedom. My heart just feels so full. He deserves all the respect.” Theodore’s Navy career began in 1941 where he was stationed in the Philippines. From inspecting and repairing...
NIC Occupancy Insights...
In Senior Living
While senior living providers have faced occupancy challenges throughout the pandemic, according to the latest survey from the National Investment Center for Seniors Housing & Care (NIC), demand for senior housing is on the rise. In surveying providers from July 12 to August 8 of this year — deemed the Wave 31 survey — NIC found an acceleration of move-ins across the senior living industry. And with increased demand for senior housing and care, providers need the right tools to stay ahead of the curve. They need a comprehensive solution to market their communities, streamline care, boost resident satisfaction and more. Occupancy insights in senior living NIC Executive Surveys aim to provide transparency in the senior living industry. The Wave 31 survey — gathering responses from senior housing and skilled nursing providers within 70 small, medium and large organizations — shed light on summer occupancy levels. And according to NIC’s findings, resident demand is the driving force behind increased move-ins. Here’s an overview of NIC’s other key discoveries: Between roughly 55% and 60% of respondents said the pace of move-ins has accelerated in the past 30 daysFewer nursing care organizations reported accelerated move-ins, compared to previous surveysIncreased resident demand was cited by nine out of ten respondents as a reason for accelerated move-insBetween approximately 50% and 70% of organizations reported an occupancy increase, with the memory care segment showing the most improvement61% of organizations anticipate their occupancy will rebound to pre-pandemic levels sometime in 2022100% of respondents said their organizations are experiencing staffing shortagesAmong organizations with multiple properties, 80% have staffing shortages in more than half of their propertiesFour out of five respondents indicated that attracting community and caregiving staff — and staff turnover — were the biggest challenges facing their organizations today. Roughly...
Access Expert Insight
2021 Changemakers Ebook
Through the 2021 Changemakers series, a collaboration between Yardi and Senior Housing News (SHN), a group of dynamic trailblazers have been recognized for their unique strategies in senior living. We’ve learned how these leaders evoke change, navigate industry obstacles and ultimately, how they’re shaping the future of senior living. In-depth interviews were conducted with each of them and delivered in batches by SHN this year. The interview series has now concluded, but SHN is releasing a special resource to mark the occasion. Explore this brand-new Changemakers ebook to access bonus excerpts from each leader’s interview — packed with unshared insights, fresh pieces of advice and more. In celebrating the ebook release, we’re proud to highlight three Yardi clients from this year’s Changemakers class. From pushing through unforeseen challenges and developing innovative strategies along the way, these industry pioneers have stories you don’t want to miss. Their creative perspectives are accessible in the ebook now. Keep reading to learn from: Les Strech of Thrive Senior LivingBen Burke of Anthology Senior LivingFee Stubblefield of The Springs LivingAdam Kaplan of Solera Senior Living Yardi is pleased to sponsor the Changemakers series for a third year and join SHN to spotlight exceptional leadership across senior living. We hope the interviews — and bonus insights from the ebook — inspire you to drive change in your own organizations. Visit SHN to download the ebook. To learn how Yardi clients thrive with our single connected solution, explore the Senior Living Suite product...
Self Storage Continues to Soar
Analysts expect another 18-24 months of strong performance
The ongoing strength of the self storage industry continues to impress analysts from Yardi Matrix, the industry’s leading provider of real estate data. They presented a positive outlook for the sector in a webinar held Wednesday, Sept. 1. (View the recording.) Continued migration from all parts of the country is an ongoing positive for the industry. Street rates are up across the board, with all unit sizes, vintages and property ratings experiencing strong increases. Newer facilities and highly rated facilities, however, have seen their rates accelerate faster than competitors. “If people are moving anywhere, that’s a really good thing for self storage,” said Chris Nebenzahl, editorial director for Yardi Matrix. And Americans have been moving a lot recently – a Matrix estimate puts the amount of relocation at 6 years’ worth of moves condensed into a year and a half. But as the pandemic drags on, it has also been possible to pinpoint some of the additional reasons that demand for storage units, especially medium and large units, remains high. They include: As people transitioned to working from home or educating children at home, they used storage to remove furniture from their households to create space for those activities.Demand for socially distanced outdoor activities prompted the need for storage for vehicles like motorcycles, boats and ATVs. (Next year, Matrix will introduce reporting specifically on storage facilities that handle RVs and boats.)Both temporary and permanent moves prompted renters and homeowners to store items while relocating.Business use of storage units to aid with inventory management during a period of disrupted consumer behavior. Gateway markets, which were already seeing outbound migration pre-pandemic, saw the largest gaps between improved self storage performance and struggling performance of multifamily. Between March 2020 and July of 2021, street rates grew 24 percent in Chicago while multifamily rents edged up just one percent. And in Manhattan, street rates were up eight percent while multifamily rents dropped nearly nine percent. As street rates continue to rise month after month, investors and owners are wondering how long these gains can last. In the near term, they show no signs of abating. “The demand is there. We are seeing record growth rates. This is an opportunity for the self storage industry to make hay while the sun shines, but we think this is going to continue for another 18-24 months,” Nebenzahl said. Learn more about the self storage industry’s success in the latest Matrix National Self Storage...
Need Efficient Leasing Solutions?
There’s Tech for That
Technology offers several benefits that make it a mainstay in the multifamily leasing process. Today, we will check out solutions that add efficiency and convenience to your daily processes. Automated communication Automation is an essential part of an efficient leasing workflow. Automation means less hands-on time for staff, especially during redundant and menial tasks like responding to general questions. Let’s face it: most people don’t thoroughly read. An online study suggests that fewer than 25% of readers complete an online article. This means that—no matter how many details you put on your website—your staff will receive requests to answer the same questions. Additionally, your staff must remind prospects of upcoming tours, manage cancellations and rescheduling, and follow-up after tours are complete. Those simple tasks are time consuming, but they don’t have to be. Automated email services issue follow-ups and disseminate commonly requested information. Automated correspondences can save your staff time and save you money without sacrificing a high-quality user experience. Chatbots for intelligent automation Automation improves response times, which is important to prospects and residents alike. The 2020 NMHC/Kingsley Apartment Resident Preferences Report reveals that 88% of consumers expect a response within an hour and 33% of that group expects an answer in 15 minutes or less. Delayed or missed responses are bad for business. How do you improve response times while decreasing hands-on time for staff? Chatbots offer real time assistance. They answer questions, book appointments and “learn” to adapt to a company’s unique needs and customer trends. Chatbot are growing in popularity. It is estimated that 85% of human interactions online will be handled by a chatbot by 2025. Users demonstrate such trust in chatbots that 68% of them expect a better experience with a chatbot than a human. Get 3 Critical Tips for Picking the Right Chatbot Virtual and self-guided tours Virtual tours can take many formats. Pre-recorded video tours and live video tours are both popular, agent-led options. These tours give your staff the opportunity to build rapport and pursue the sale during conversation. They also offer the convenience of engagement without face-to-face interaction. But agent-led tours still require a notable time investment from staff. The third tour type, self-guided tours, empowers prospects to schedule their tour online, check in online, and gain access to the unit without the intervention of an agent. Prospects can then enjoy a live tour and follow-up correspondence from an agent. Self-guided tours are in-demand. A survey of 4,974 consumers on RentCafe.com reveals that 70% of respondents would take a self-guided tour. This convenient tour offering is also effective. Yardi client QuadReal reports that 33% of its self-made appointments converted to leases. Virtual options allow you to schedule more tours and expand touring hours. Both benefits facilitate greater convenience for your team and your prospects. Online rent collection Consumers crave online conveniences. Yardi client Applied Property Management has a leasing process that is entirely online. More than 92% of its market-rate residents also pay rent online and the company expects the number to reach 100% in the near future. Residents at Applied Property Management aren’t unique in their payment habits. Per the NMHC/Kingsley survey, nearly 80% of residents prefer to pay online. Online payments can take several convenient forms for your residents. They can pay online with a credit or debit card, schedule a one-time or reoccurring ACH and even pay by text message. When there are fewer people dropping off rent checks, you reduce office traffic and strain on staff. Online payments also result in zero rent envelopes to open, deliver to the bank and wait for processing. Online maintenance requests and tracking To a resident, every disturbance in their home workflow may feel a rip off and a domestic emergency. They aren’t paying for a broken dishwasher and that leaky pipe is threatening their personal belongings. So until the issues are resolved, you’ll get regularly scheduled calls from...
Meet REACH by RentCafe
Full service digital marketing agency
Yardi announced today the launch of REACH by RentCafe®, a comprehensive digital marketing agency for multifamily property management. The agency helps clients reach more renters, improve marketing success and reduce unproductive spend through expert creative, search marketing and strategy analysis. REACH offers corporate and property website development as well as custom design assets ranging from logos to email templates. Search marketing services include SEO, PPC, social media management and reputation management. Marketing analytics provide instant campaign and website performance data. “At REACH, marketing performance is our passion. From creating winning websites to delivering an unmissable search strategy, our digital marketing agency helps brands achieve their marketing potential,” said Esther Bonardi, vice president of marketing and REACH at Yardi. Several of these offerings were previously available to clients using RentCafe Reach for search marketing. In response to the success of that program and ongoing demand, Yardi made the decision to rebrand and expand to provide a full-service marketing agency experience for its customers. “We’re excited to offer white-glove service to property management businesses that want to stand out in today’s competitive online marketplace,” said Catriona Orosco, director of REACH. “Enjoy premium, personalized attention from our team of creative designers, search marketing professionals and digital marketing consultants. As your marketing agency, we partner with you in ongoing conversations about your strategy — including campaign analysis and performance auditing — to drive the strongest results for your portfolio.” The agency is both a Google Premier Partner and Yext Certified Partner. REACH digital marketing services are available independently or packaged for a comprehensive approach. Ready to bring your marketing vision to life? Visit reachbyrentcafe.com to get started. About REACH by RentCafe Reach your audience, goals and potential with a full-service digital marketing agency for property management businesses. REACH by RentCafe® certified experts are ready to help you create a winning web presence that drives conversions with complete transparency. Our services include website development, SEO, PPC, social media, reputation management and more. See what’s...
Creative Affordable Housing
Pennrose Expands Options
Pennrose expands with the opening of three affordable housing developments including an innovative LGTBQ senior housing project. LGBTQ senior housing Yardi client Pennrose partnered with Cincinnati-based Northsiders Engaged in Sustainable Transformation to create John Arthur Flats. This community will be the city’s first LGBTQ-friendly affordable senior housing community. John Arthur Flats groundbreaking ceremony. Image courtesy Pennrose. John Arthur Flats is comprised of 57 affordable units across a single three-story building. Floorplan options include studio, one- and two-bedroom options. The site is opening for seniors earning between 30% and 60% of the average median income (AMI). Community amenities include laundry facilities, a fitness center, outdoor communal space as well as the indoor Maureen Wood Community Room. Additional features include walkable access to the Northside business district, shops, restaurants and the McKie Recreations Center. Pennrose Management Co. has also teamed up with the Council on Aging of Southwestern Ohio, Churches Active in Northside and the health-centered nonprofit Caracole to offer supportive services for residents. Both names emblazoned through the community uplift LGTBQ contributions to society. John Arthur, the namesake of the community, was a Cincinnati native and co-plaintiff in the landmark court case that legalized same-sex marriages in the United States. The Maureen Wood building is named in honor of a local shop owner who also worked to empower single women and mothers through home improvement classes. “Today marks the first step in transforming a formerly vacant, underutilized site into a vibrant community asset,” said Timothy I. Henkel, principal and senior vice president at Pennrose in a press release. “LGBTQ older adults experience higher rates of poverty and housing discrimination, and innovative housing solutions like John Arthur Flats create an inclusive, safe and welcoming environment for seniors to age in place comfortably. We hope this development serves as an example in neighborhoods throughout Ohio and the country.” The community broke ground in August 2021 is scheduled for completion in summer 2022. Eastern Woods village offers housing for every generation John Arthur Flats comes on the heels of the grand opening of two other projects. Eastern Woods Senior in Findlay, Ohio and Northside Village in Schenectady, N.Y. Eastern Woods Senior is a LEED Silver-standard building that honors universal design principals for people of all ability levels. The community offers 44 apartments ranging from one- to six-bedroom floorplans. The units are spread through a single three-story building that includes conveniences such as laundry facilities, communal space, storage facilities and a fitness center. Eastern Woods grand opening. Image courtesy Pennrose. Eligible residents earn less than 60% of the area median income. Additionally, five units are designated for Section 811 participants, residents with disabilities who also meet the income standards. Eastern Woods Senior is part of the larger 120-acre mixed-use Eastern Woods campus. Senior special-use buildings include the Eastern Woods Senior as well as the nearby Birchaven Village. The latter is a continuum of care retirement community. Residents of Eastern Woods will have access to Birchaven Village services including heath services and on-site programs. The Eastern Woods campus is truly housing for all generations. It includes the market-rate Apartments at Eastern Woods and Birchaven Estates at Eastern Woods, a neighborhood of single-family homes. “We’re proud to partner with Blanchard Valley Health System to execute their strategic vision of creating high-quality, affordable housing for seniors in an amenity-rich environment,” said Henkel. “The integration of healthcare and housing has proven to be impactful for overall health and wellbeing, and we are excited to welcome residents into their brand-new homes in a walkable, mixed-use environment.” Northside Village presents two phases of quality affordable housing On the east coast, the Northside Village community brings more affordable housing to Schenectady. During phase one, Pennrose rehabilitates 25 apartments on Van Vranken Avenue. (Residents of the current community will have first selection when the renovated units are complete.) In phase two, the organization expands to include 64 new construction units. Prospects...
Yardi at Apartmentalize
Get the Details
Chicago has reopened, and Apartmentalize powered by NAA will be there at McCormick Place from Aug. 31-Sept. 2 to bring forward-thinking multifamily operators from across the country and leading solution providers together. Yardi will return as a proud top tier partner, presenter and exhibitor. Read on for everything you need to know about this year’s event. See our innovative proptech Don’t miss the chance to connect with Yardi in person at Apartmentalize 2021. Come to booth #1001 to see our latest protech innovations. We’re excited to show you how our single connected solution will help you visualize performance, reduce expenses, automate interactions and enhance operations to increase your NOI. We will be featuring: REACH by RentCafe: Improve marketing ROI with advanced digital marketing services including SEO, PPC, social media, reputation management and performance analytics. RentCafe: Drive leases and improve retention for higher rental revenue with self-guided tours, a chatbot and smart home services. Yardi Elevate Suite: Combine deep operational data, market intelligence, revenue forecasting and prescriptive analytics to optimize asset performance and increase NOI. Introducing Yardi Breeze Premier: Our intuitive and powerful property management software is making its industry debut at the show. Boost performance with an easy-to-use, all-in-one marketing, management and accounting system. Reserve a private demo to see any or all of our proptech innovations that will take your business forward. Learn with us Yardi leaders will be participating in four educational sessions to share insights on hot industry topics and trends. Take advantage of these opportunities to deepen your industry knowledge and improve your operational strategies. Meet Gen Z: Understanding the Next Generation of Renters | Aug. 31, noon-12:45 p.m. Join Esther Bonardi, vice president at Yardi, as she leads a panel on Gen Z renter preferences with Garin Hamburger, senior director of national property marketing at Cushman & Wakefield, and Brooke Atsalis, marketing and training manager at The Management Group, LLC. Over 40,000 survey responses will help you get to know Gen Z through the data. Review shifting search trends, examine touring preferences and discover five tech must-haves. Learn how to adapt your property marketing strategy and shape your future success as we prepare to welcome a new generation home. Emerging Issues: Inflation and Its Effect on the Industry | Aug. 31, 1:15-2 p.m. NAA’s AVP of research, Paula Munger, joins industry experts, Jeff Adler of Yardi Matrix and Jay Parsons of RealPage, to discuss price trends, their impact on the economy and the industry, and what we can expect for the remainder of another very strange year. How will it affect the industry and how much sleep should you be losing over it? How Universities’ COVID-19 Decisions Impact the Student Housing Industry | Sept. 1, 3:45-4:30 p.m. Join Jeff Adler and Chris Nebenzahl of Yardi Matrix for a discussion on fall 2021 pre-leasing and how it compares to prior years. They’ll discuss rent growth in a post-COVID world, new development of purpose-built student housing, how universities have handled the pandemic from operational and housing perspectives and future plans for the industry. Myth Busting: Case Studies Debunking Affordable Housing Online Application Process | Sept. 1, 3:45-4:30 p.m. Geared towards affordable housing operators, Yardi vice president Christopher Voss joins Dawn Ford of Smart Apartment Solutions and Smart Moves, Phyllis Garcia of Ovation and Shay Dugan of TM Associates as they talk about the need for conducting business online and the perceived barriers considered unique to the affordable housing market. Pick up tools and possible solutions, such as low cost/no cost and easily accessible platforms that smash the myths that technology cannot exist in the application processes. See the complete Apartmentalize schedule for more information. Can’t make it this year? Not attending Apartmentalize 2021 but want to learn more about our solutions? Check out the Yardi Multifamily Suite, join a webinar or contact us with any...
Dominium Expansion
Minnesota Affordable Housing
Minnesota will soon have more affordable housing options. Plymouth-based developer an Yardi client Dominium selected a 5.2-acre parcel in Roseville for its newest affordable project. The market is ripe for new development, with recent average vacancy rates hovering around 2.2%. A local average rate of 5% is typical in a balanced market. The Harbor at Twin Lakes will be a senior affordable housing community. It will offer 277 units including 131 one-bedroom units, 116 two-bedroom and 30 three-bedroom units. The units are divided between five floors within a single building. Photo courtesy Dominium The rent-restricted neighborhood will accommodate residents aged 55 and over who earn 50% of the area median income or below. Exploring the neighborhood near The Harbor at Twin Lakes The Harbor at Twin Lakes will be a walkable community with access to shopping and dining. The community includes seven commercial properties, surface and underground parking. Just eight miles from Minneapolis and 10 miles from downtown Saint Paul, the community is conveniently located near several local attractions. The Harbor parcel, located at 2730 Herschel St., is part of the larger Twin Lakes Station redevelopment. It rests adjacent to Oasis at Twin Lakes, an affordable housing community with 228 units. The units are divided between two low-rise buildings. Construction on the $74 million Oasis project began in July 2020. It is scheduled for completion in 2022. “Dominium is very excited to announce this new development as it will provide much-needed high-quality affordable housing in the Twin Cities metro,” said Dominium Vice President and Project Partner Ryan Lunderby. Financing The City of Roseville has provided a $35 million bond for the development of The Harbor. Tax-exempt financing, once offered by Greystone, is now managed by Freddie Mac. The property is also funded in part...
Visit Yardi
At Argentum 2021
For many of us, in person events bring a sense of enlightenment and inspiration. Plus, they provide a chance to connect with others. And with shutdowns across the span of COVID-19, events have gone virtual. Now, as more people get vaccinated and the world emerges from the pandemic’s challenges, many associations are welcoming attendees back in person. This holds true in the senior living industry. Professionals are once again tasked with choosing which events to attend, aiming for those that are educational and prioritizing attendees’ health and safety. We’re pleased to offer an event that meets said criteria: The Argentum Senior Living Executive Conference & Expo, set to take place September 13-15 in Phoenix, Arizona. Argentum 2021: Better Senior Living Together This year, Argentum invites you to partake in the ultimate networking opportunity. With over 2,500 attendees from 750 different companies, you’ll have the chance to connect with transformative executives, gain fresh perspectives and discuss solutions for today’s senior living challenges. By joining like-minded leaders across the industry, you’ll take home ideas to enhance your own operations — and enrich the lives of your residents. And the health and safety of all attendees is a priority for Argentum. According to the association’s website, “Argentum has committed to instituting a variety of measures aimed at protecting your health and safety. Specific event details around the measures below will be updated on a regular basis and communicated to all attendees, exhibitors, vendors, and speakers.” You can read more about their health and safety commitments here. Ready to network, learn and explore? Yardi is sponsoring the registration and we invite you to come meet our team, learn about our pioneering software solutions and attend our speaking session on business intelligence. Attend our session: Driving Performance with...
Suburban Demand
Prompts Lending Boom
Investors have set their sights on suburban and tertiary markets. Lenders are responding favorably to the trend. While banks will continue to keep one foot planted in major metros, many are following their trusted relationships to less familiar terrain outside of city limits. Sleepy secondary markets are waking up The shift began as a trend prompted by the pandemic but has continued at a steady clip through the highs and lows of COVID-19. This is particularly true in cities where major employers have transitioned to remote and hybrid models. Many white collar industries such as technology, consulting and legal have adapted more flexible work conditions. With zero or fewer days required for office attendance, employees have been exploring their housing options. Blake Hering, principal with Gantry Inc explains, “As these remote operating models adopted by many office users have taken root and grown following last year’s social distancing mandates, a generational shift valuing the lower cost of living, higher quality of life, and larger footprint domiciles available in secondary markets has clearly fueled the beginning of a new, robust cycle for regional markets outside the MSA domain.” Employees are venturing further from their workplace hubs to secondary and tertiary markets where their money likely goes farther: lesser-known markets may offer more square footage for their money and more outdoor space, housing trends that were revitalized during the pandemic. Lending follows the leader The migration is particularly evident in MSA markets such as Seattle, Wash., and Portland, Ore. in the Pacific Northwest. Investors are following demand to smaller markets such as Bend, Salem and Tacoma. “This shift is now rewarding experienced sponsors in what have become prioritized markets by offering access to a host of new lending sources that once only reserved their allocations for operators...
Proptech Stars
Standing out in a competitive field
How do real estate leaders pick proptech winners? Don’t start with technology, start with business strategy, advised Radiant Property Technologies Managing Director Paul Chen in the first instalment of Yardi’s Proptech Insights webinar. The property technology universe, once studded with a handful of stars, is now strewn with countless constellations. Technologies from artificial intelligence to augmented reality, driverless cars to big data, blockchain to smart buildings, are transforming the real estate value chain. But in a market with what can seem like millions of choices, how do savvy real estate players set their priorities? This is a big question – one that Yardi’s Bernie Devine posed to Paul in the first of a new online insight series. Welcome to planet proptech Paul Chen was talking proptech before it was common industry parlance. Paul advises real estate investors and operators – from beginners to behemoths – to map out their digital strategies and navigate the competitive proptech landscape. “Right now, the most common question I hear is: ‘How do I scale my business?’,” Paul said. The answer is never simple. But one of most talked about methods today is investment in the right operating infrastructure. Bernie Devine, Yardi’s Regional Director, has worked at the intersection of real estate and technology for nearly three decades. He sees two big barriers holding real estate back from rapid advancement: “Resistance to change and resistance to spend”. While the telecommunications and finance industries routinely spend 10 percent of revenue on technology, real estate is a different story. “Twenty years ago, it was one percent. Today it is only three or four percent and in a few cases five percent,” Bernie said during the first instalment of a series he has dubbed the ‘proptech duck dive’. Real estate leaders know...
Digital Habits
Insights For Senior Living Providers
A majority of online seniors — seniors segmented by their tech adoption and utilization — spend at least six hours a day online and own an average of five digital devices. That’s according to data collected by Google and research firm Known, who partnered to analyze seniors’ digital habits in 2020. Digging deep into their online behaviors, the research shows that a majority of online seniors are digital enthusiasts. What does that mean for senior living providers? For one, it sheds light on the need for digital marketing strategies to attract new residents. With a large group of seniors active online — for six hours a day, in fact — providers have an opportunity to showcase their communities in the digital world. But not any digital marketing tools will attract prospects. Providers need leading-edge services with a wide reach, equipped with tools like SEO and pay-per-click advertising (PPC), to stand out from the crowd. Looking at the findings from the Google and Known research below, senior living leaders may see why investing in effective digital marketing services is crucial. Digital habits of today’s seniors Most of us recognize that younger generations are active online. And while it may be less obvious to some, seniors are too. Pulling a statistic from the Pew Research Center, Google and Known explain that “80% of Americans 55 and over are online, and today’s 65-year-olds have spent much of their adult lives experiencing advances in technology firsthand: They were only 36 when the first internet browser was introduced in 1992 and 42 when Google was founded in 1998.” Analyzing the digital habits of both boomers and seniors, their research sought to understand how — and why — these age groups navigate the online world. Here’s what they found...
Senior Living Ebook
McKnight’s Power Panel
As pandemic restrictions loosen, senior living providers face new challenges. They need the right tools to streamline workflows, empower staff and provide quality care — while still prioritizing safety. Luckily, a recent online roundtable gathered experts to guide providers through it all. Sponsored by Yardi, the McKnight’s Senior Living Executive Power Panel assembled Yardi Director of Healthcare Solutions Fil Southerland, along with two other industry executives, to discuss tactics for navigating the current landscape. But in case you missed it, their discussions are highlighted in a brand new ebook — available for you to explore. Today’s industry experts offer fresh insights Given the ongoing pressures of the pandemic, McKnight’s recognized the need for expert insight in senior living. Their online roundtable covered a range of topics — with discussions centered on the latest industry obstacles. How can providers approach today’s challenges? How can they prepare for the future of senior living? Each executive aimed to answer these questions and bring something insightful to the table. The ebook captures their expert opinions, pieces of advice and more. At a glance, you’ll learn: How to improve staffing levels & retentionThe importance of digital workflowsToday’s best infection control practicesAnd more! About panelist Fil Southerland Fil Southerland has been involved with the LTPAC industry for over 15 years, and currently serves as Director of Healthcare Solutions at Yardi, where he leads initiatives in electronic healthcare records and interoperability. Prior to his time at Yardi, Fil served as Founder and CTO of ALMSA, Inc., a nationally recognized cloud-based electronic health provider in the Assisted Living industry. With expertise in Health Information Technology, digital privacy and LTPAC policy and interoperability initiatives, Fil is passionate about using technology to improve outcomes for residents and care providers. Explore the ebook to start...
Materials Volatility
Churns Construction Industry
Why have housing prices risen so dramatically lately? The answer begins with a huge uptick in demand driven by rising housing starts – seasonally adjusted single family housing starts in December 2020 hit their highest level since 2006 – along with low mortgage interest rates. An equally crucial factor is the rising cost of materials used to build and renovate homes. Structural steel, copper wire and other metal items – prices for all these products have risen substantially because of new housing, locked-down homeowners with time and money to spare for renovations, shut-down factories and lumber mills and tariffs. A sharp upturn in copper prices is “adding tens of thousands of dollars to a half-a-million-dollar” commercial project, according to Ben Goldberg of Petaluma, Calif.-based Simply Solar California. Perhaps the most volatile element is the market for lumber, used for framing, roofs, decks and fencing. In June, lumber costs were up 340% from 2020 levels before dropping dramatically a few weeks later, as sawmills ramped up production and imports increased. By early July, although still well above pre-pandemic levels, prices per board feet of lumber had dropped to 49% of its all-time high on May 28. Prices for other wood products were up 500% from pre-pandemic levels by mid-July, while the cost of steel mill products, up by about 70% in the first few months of 2021, remains high. The National Assn. of Home Builders, an industry advocacy group, estimated in May that the lumber price spike added nearly $12,000 to the market value of an average newly built multifamily home. Some wood products executives see the recent demand surge as a return to normal rather than abnormally high. Housing starts averaged 1.5 million units per year from 1960 through 2010 but lagged far below...
Changemakers Series
Ben Burke, Anthology
As an expert who’s redefining the future of senior living, it’s no surprise that Ben Burke has earned a place in this year’s Changemaker class. Recognized by Senior Housing News (SHN) in a special interview series — proudly sponsored by Yardi — Ben embodies what it means to be a senior living leader. About Ben Burke Yardi client Ben Burke is the president of Anthology Senior Living, a platform that develops, acquires and operates communities as an affiliate of CA Ventures. With extensive experience in the industry, Ben has brought unique, strong ideas to Anthology — including the initiative to create high quality communities at an attainable price point. Under Ben’s leadership, Anthology is leveraging smart and economical design, technology and operational flexibility to stay ahead of the curve. Through the Changemakers series, Ben shares the fresh ideas he’s put into action at Anthology. He delves into the advantages of being vertically integrated, the importance of putting residents first and more. Here’s a highlight from the SHN interview: Can you speak to the ability to develop better products by being vertically integrated? The advantages from the new development side are endless. The heads of our development team, investment team and acquisition team sit at a table every single Monday with the heads of our operations and asset management teams. We talk about every single deal in detail. Then, once a month, we have what we call a “Super Thursday Meeting,” and we go through everything that links operations and development. Whether that’s design, construction timelines, or some of the areas like sales trailers and pre-opening and signage, we talk in detail about all these topics. FF&E [furniture, fixtures and equipment] is a huge area. The business is so nuanced from both an operational...
New Semester, New Trends...
Student Housing Fall 2021
Multi-Housing News interviewed Yardi client DTN Management Co. chief operating officer Colin Cronin. Together, they explored trends in student housing and how operators are preparing for the new semester. Snapshot of the Lansing market Cronin reports that the student housing sector in East Lansing remains strong. Enrollment at Michigan State University has increased year-over-year thanks to its appeal with U.S. and international students seeking education at a research-based Big 10 university. “There is uncertainty as to how the supply and demand for student housing will be affected in the near term,” says Cronin. He continues, “We experienced a surge of new renters at the end of the leasing season, when the university closed the dorms for fall 2020. Overall, 2020 turned out to be a great year for off-campus housing at Michigan State University.” DTN meets the changing needs of its clients Pandemic protocols encouraged DTN site staff to implement multiple ways of interacting amongst themselves, with residents and prospects. Cronin explains, “All our leasing, maintenance and resident services were configured to work with each individual customer in a manner in which they were comfortable working with our staff throughout the ever-changing pandemic.” To meet the needs of prospects, DTN adapted virtual tours. This option offered many advantages. During quarantine, prospects could still access video tours even when the offices were closed. When staff returned to the offices with limited capacity for guests, virtual tours provided a live experience for prospects from the comfort and convenience of their homes. Cronin says, “We also leveraged our web presence by enhancing our online experience to better serve remote users. On top of these changes, we focused on both paid search and social media to gain additional market share online.” Paid search options include pay-per-click ads with flexible budgets and...
Gen Z
Ratings & Reviews
The tech-savvy members of Gen Z are no strangers to browsing and shopping online. As a generation with high expectations, ratings and reviews are a large part of their online buying process. But just having ratings and reviews isn’t enough to win their business. You have to be strategic if you want to stand out from the competition. REACH by RentCafe is digging into how Gen Zers use ratings and reviews. This information will help you figure out how to achieve glowing ratings from your young renters. Why are reviews important? Before jumping into how Gen Zers use ratings and reviews, it’s important to first understand just how essential this aspect of your business is. For one, reviews help potential customers gauge an item or service’s quality while simultaneously informing your business about what works and what could be done differently. Additionally, reviews improve your search rankings. Did you know that, without them, there’s no chance of showing up in the Google local pack? Lastly, and perhaps most importantly, reviews increase the likelihood of conversion, and isn’t that the goal of your digital marketing strategy? Ratings and reviews inspire customers to reach out to you, increasing the probability of them converting. RentCafe.com conducted a study of all the apartment search journeys that resulted in a lease and found that ratings and reviews were one of the top three features that lead to conversions. When you’re looking to draw in Gen Z renters, ratings and reviews are a critical part of the marketing process. How do Gen Zers use ratings and reviews? As part of a survey series with more than 10,000 Gen Z participants, 65% of Gen Zers say they consider ratings and reviews always or most of the time when searching online. This...
Tech for Success
Yardi + Toronto Community Housing
Virtual classrooms demonstrate the marvels of modern technology—for those with access to them. Students without adequate technology faced a myriad of challenges. Among them, some students did not have internet connectivity while others struggled to navigate multiple class schedules on shared computers. The attentive staff of Toronto Community Housing Corporation (TCHC) noticed the need and stepped in to help. We caught up with Toshania Solomon and Debra Shaw at TCHC via Zoom to learn how they helped tenants thrive in remote learning environments. Meeting the need Solomon was fresh on the job at TCHC when we spoke. With her, she brought years of experience in program management and community planning. This enabled her to hit the ground running as the supervisor of program support and implementation. “One part of me was always working with people while the other part worked in the background with strategic structure,” smiles Solomon. “For me, it’s all about impact.” The first high impact project was largely self-assigned. During school closures during COVID-19, Solomon and her team noticed profound needs in the community. “My job entailed afterschool and summer programs,” began Solomon. “I noticed many families didn’t have access to devices or only had one device with multiple kids.” The organization developed the idea of Tech for Learning Success, technology kits for families. The kits would include laptops for children and youth grades one to 12, internet subscriptions via Rogers Connected for Success, connection hardware, homework assistance and resources for adults. “One the idea was in place, everything just…began to come together,” says Solomon. Tech for Learning Success TCHC received a grant from Yardi to purchase the kits. With the funds, Solomon and her team were able to expand them to include laptop carrying bags, mice, headphones, notebooks and other essential office supplies. “Thanks to Yardi Canada’s donation, we provided technology kits to 20 families in total. Sixteen families connected to TCHC through our Active Living programs, and four families from our rapid housing program that places families from the Toronto Shelter system into TCHC units,” reports Debra Shaw, development officer for programs and partnerships at TCHC. “It’s so important that kids in our community could be equipped like everyone else. We were able to meet them where they’re at and elevate them from there,” says Solomon. It was so important to her, in fact, that she participated in the assembly and delivery of the kits. Along with members of the regional team, Solomon put supplies in the hands of 43 young people. They belonged to families that had registered on a first come, first serve basis as well as families with unique needs. Shaw explains, “One family has a child with cerebral palsy who needs to spend more time in her online classes. This affects the other four children in the household who also need access to the device for online classes. It has been difficult to balance all of their online learning. They are particular pleased to have been selected for this program.” Putting kits to work To optimize use of the kits, TCHC developed two learning streams. In Stream one, parents attended four 45-minute online workshop sessions. The sessions introduced parents to the devices as well as the basics of cybersecurity, teaching at home and general wellness. In stream two, kids and youth learned how to operate the technology appropriately and how to stay safe while on the internet. Families also receive a PDF listing free educational resources such as community agencies offering support, games, worksheets, literacy and free tutoring services. These resources are all accessible online and community services broken down by geographical regions. “This project has been so rewarding,” beams Solomon. “To be clear, tenants are thriving with or without our help. They’re doing what they need to in order to get things done. Tenants, including the kids, have an unmatched sense of resiliency and they’re able to tap into...