By now we’re sure you’ve heard of Google AdWords, those pay-per-click (PPC) ads that pop up in search results on the largest search engine in the world. Whether you do a Google search from your desktop or mobile device, you’ll see them—serving up the most relevant results to get you to click through to the advertisers’ websites. If you’re interested in learning how to use Google AdWords for search engine marketing (SEM), this blog post will help you get started. First, we’re going to teach you the basic terminology and functions. Then we’ll share three best practices that will help you get results. And finally we’ll introduce you to a service that will help power your AdWords campaigns and deliver measurable results. Ready to learn more about Google AdWords for property marketing? Ok, here we go! Getting Started Get your ad on Google, the search engine that processes over 3.5 billion searches per day. Google AdWords helps you advertise your business or community directly to potential leads at the very moment that they’re searching for the things you offer. Creating Ads Creating an AdWords ad is a three-step process. First you write the ad, including a headline that identifies your product or service, a link to the landing page you want people to go to, and some text with a call to action. Then you choose the search terms that will prompt your ad to appear in Google search results. And finally, you set your daily budget. Ad Groups Ad groups are groups of ads with slight copy, url, or delivery (desktop vs. mobile) differences that target the same set of search terms. Campaigns A campaign is a set of ad groups that have the same budget, location targeting, and more. You might have...