Giving back to local and global communities is a central tenant of Yardi’s mission. At the recent AIM Conference, Yardi invited attendees to join our team in supporting two local Southern California charities. In the second part to our AIM Conference coverage, we spotlight our charitable partners, Community Action Partnership of Orange County (CAPOC) and the Orange County Society for the Prevention of Cruelty to Animals (OCSPCA). Keep reading to learn more about Yardi’s selfless selfies donation drive and the work of these two inspiring nonprofits! Selfies for Charity AIM Conference attendees were invited to snap and post selfies at the RentCafe kiosk with cuddly OCSPCA therapy dogs and fun props from CAPOC’s Orange County Food Bank. For every post shared to social media with the conference hashtag #AIMConf, Yardi donated one dollar to the day’s featured nonprofit. In total, AIM attendees helped raise $500 for each nonprofit with their selfless selfies. In addition to the social media donation drive, both nonprofits educated AIM attendees on their programs and volunteer opportunities. Community Action Partnership of Orange County The CAPOC has provided support services to address hunger and poverty in Orange County since 1965. Each year, CAPOC helps more than half a million people in need through its comprehensive program offerings. This includes the OC Food Bank, emergency utility assistance, financial empowerment education, family counseling services, and transitional housing. The goal of these programs is to empower healthy living, stabilize families and prevent the causes and effects of poverty. “Our goal is to ensure that the people we help have the tools and resources they need to not just survive, but also thrive! We meet people where they are at and help them achieve their personal goals so that they are safe, comfortable and living a life of well-being,” explained LaShanda Maze, Vice President of Philanthropy at CAPOC. Funds raised at AIM will support CAPOC’s Food Bank, which offers food and nutritional education for low-income children, families, seniors, veterans, and individuals with disabilities. Each year, the OC Food Bank distributes 19.5 million pounds of food to nearly 1 million at-risk residents, including one in five kids living in Orange County. Through its network of nearly 400 partner charities, the OC Food Bank provides 26,000 boxes of food each month to seniors at 70 sites throughout Orange County, and areas of Los Angeles County. According to Maze, “Whether it’s helping a family for the long holiday weekend who may need food from our OC Food Bank or seeing how our weatherization program can make a home safe and warm for a senior, we are impacting lives every day.” Get involved with the CAPOC at capoc.org. Find out more about CAPOC’s Hope for the Holidays Kick-Off Dinner, a unique culinary experience and fundraiser, on Sunday, October 13 at The Playground DTSA. You can learn more by visiting capoc.org/h4h. Orange County Society for the Prevention of Cruelty to Animals Since its founding in 1984, the OCSPCA has been a leading animal welfare organization in Orange County. With a mission to save the lives of animals in the region, the nonprofit focuses on programs to strengthen the human-pet bond through proactive education, emergency resources, and networking. “What I enjoy the most about my job is receiving feedback from those who we have been able to assist when no one else would step in to help,” said Kevin Marlin, Executive Director at the OCSPCA. “Pets play such a vital companionship role in the lives of so many, and we are so glad to be able to promote that human-animal bond and to enable residents with the resources to keep their pets in their loving families.” As an ally to animals of all kinds, OCSPCA made a huge impact in 2018. The nonprofit delivered 63,250 pounds of pet food to families in need, funded life-saving medical services to 350 animals and assisted more than 6,000 Orange County residents and...

Huntington Beach, Calif. — With the multifamily industry still enjoying rising rents and high occupancy rates in most markets, it’s no wonder this year’s Apartment Internet Marketing Conference had an air of successful complacency, as most apartment marketers have been enjoying smooth sailing lately. That doesn’t mean there isn’t room for improvement, and several hundred industry insiders gathered in Southern California May 2-4 to dig into the trendiest best practices for multifamily marketing. Here are a few key takeaways from the event: Smart apartments: still simmering Despite growing chatter about smart home technology, the sector hasn’t optimized for multifamily yet, but stay tuned, because development for the market is hot. “You don’t want to take something that’s created for single family homes and apply it to a 800 unit apartment complex … it won’t scale,” said Felicite Moorman, CEO of StratIS, a tech company focused on access, energy, and automation. Multifamily owners and managers were urged to focus on useful innovations first, before offering fancy bells and whistles that might impress prospects and residents. ROI is still a challenge, a smart home technology panel concluded. Clay Hicks, president of apartment management at Dinerstein Companies, said his firm sees an average of $45 more in monthly rent for “smart” apartments in Texas, and $60 more in California. Meanwhile, average spending for tech-forward amenities has dropped from $2500 per unit to $1500. The incredible shrinking garage The eco-conscious transit marketplace and the apartment industry have yet to intersect in a way that’s financially rewarding for either, but one thing is clear: apartment garages are getting smaller and will keep shrinking. Millennials are eschewing the personal vehicle as a transit method—in fact, 25 percent of them do not have driver’s licenses. Their dependence on apartments for housing means multifamily will see an impact. “What’s really going to go away is the garage itself,” said Manny Gonzalez, managing principal of KTGY Architecture and Planning. “We may have once built that garage with 2.5 spaces per unit, but before long I think we’ll be down to 1 space per unit, and then one half.” Electric vehicle charging stations, which have popped up at many trendy new communities as green-oriented amenities, haven’t been overwhelmed by resident use. Bozzuto Director of Sustainability Peter Zadoretzky said many sit empty at the company’s East Coast communities. However, a simpler fix, big screen TV’s with transit schedules placed in Bozzuto lobbies, has been wildly popular. Building communities with fewer parking spaces creates considerable value for Bozzuto as a developer, Zadoretzky said. “For us, it costs $35,000 to $50,000 per parking space in our new projects. To recoup that, we would have to be charging $300 per month per space.” Airbnb: Still an option If you thought the final answer to Airbnb’s efforts to play nice with multifamily was “never going to happen, don’t ask again,” a panel at Tuesday’s AIM Conference was an eye-opener. JaJa Jackson, head of multifamily partnerships for the popular home-sharing website, made this bold prediction: in the next 24-36 months, he speculated, 50 percent of multifamily housing providers will decide how to allow regulated home-sharing in their apartment communities. Airbnb is currently piloting partnerships with multifamily providers in certain urban markets, in an effort to see how owners, residents, short-term subletters and other vested parties can harmonize. Driving the continued conversation around the sharing economy is the realization of many property owners that they could have increased opportunities to bring in revenue from Airbnb-like activity, whether it’s from renting temporarily vacant units or allowing renters to list their units while they travel. “Many of the brands we spoke to are very focused on developing community at their properties, and they’re also focused on millennials,” Jackson said. “They’re thinking a lot about long term relationships, and building a feeling that their community is a place where everyone can thrive.” For property owners, hurdles about security and accountability may remain....