Esther Bonardi, Industry Principal for Yardi Marketing Solutions, has joined the Apartment All Stars team and will be sharing her wealth of experience on the multifamily industry on the All Stars’ nationwide tour circuit. The Apartment All Stars are a team of experts that provide impartial instructive programming to apartment associations across the nation. They are known for their inspired, energetic and motivational speaking skills, wealth of multifamily industry knowledge, and results-inducing best practice tips. “I am honored to be included in this group of industry experts.  For years, our industry has looked to the All Stars to share the latest information, the most leading edge solutions, and the most effective strategies for marketing and managing apartments,” Esther said. “And of course, our industry also knows that along with great information, they are going to have a great time at an All Stars event.  I’m very pleased that the All Stars counted  me among those who could deliver this experience to their audiences. “ Esther will bring strong knowledge of multifamily marketing to her presentations on the All Star tour. “I’m all about digital marketing.  I love marketing technology, including both the opportunities and the challenges that it presents.  I will be bringing best practices in digital marketing to the All Stars events. A marketing ‘geek’ is the best kind of ‘geek,’ and I think All Star audiences will feel excited and empowered when they see how easy it is to make technology work to their benefit,” she said. Esther began her career in the multifamily industry in 1987 as a leasing professional, and she never looked back.  Over the years, she has served some of the industry’s best and brightest multifamily firms, taking a career journey from on-site management to multi-sit e management, and...

Kate Good’s energy and enthusiasm are infectious. Whether she’s talking about apartment branding, leasing strategy, or cute shoes, the veteran multifamily motivator captures her audience with humor, charm and solid market-tested knowledge. As an independent consultant and a member of the Apartment All Stars, a team of multifamily experts that delivers industry insight and inspiration on a national tour and via webinars, Good is in demand for her 23 years of expertise. She gave us a few minutes of her valuable time recently to chat about multifamily trends. And stay tuned for a big announcement involving the All Stars’ next big thing in the coming weeks, she hinted during our interview. Good began her career as a leasing professional with Trammell Crow, and started her consultancy in 1997. Today, she speaks to over 18,000 apartment industry professionals annually at conferences, seminars, trainings, retreats, awards and other industry events, sharing the lessons that she’s learned while assisting her clients. Good works with all varieties of properties, from distressed assets with lagging vacancy rates to new construction (one of her favorite project types). She is passionate about working with apartment industry clients to help them stay motivated, be better at their jobs, lease up their properties, retain residents and raise rents. “She is without a doubt the most entertaining speaker I’ve ever seen in the industry and certainly one of the most informative,” said Will Johnson, publisher of Professional Publishing, Inc. Rave reviews from her speaking engagements are common, with audiences say they walk away energized, excited, and ready to work. Despite having months of travel on her calendar each year for speaking engagements and consultant gigs, Good’s outlook is perpetually upbeat and optimistic, and her audiences feed off that energy. “My audience is sophisticated. I’m...