It’s 2019, and safe to say that the world is fully immersed in the digital age. A recent report from Hootsuite claims that 67% of the world’s population are unique mobile users and 57% are internet users.  There are around 4.38 billion users of the web, and 95% of the population of Western Europe has internet access available. According to the “Manifest 2018 Consumer App Survey,” around 51% of respondents use apps between once and ten times a day. And as of late 2018, there were approximately 4.1 million apps available from the Google Play and Apple App Store. Consumers have now come to take it for granted that live in a fully digital world.  There is increasingly a sense of expectation, tinged by frustration, when we cannot find a digital application to accomplish a given task. The new norm is an expectation that, within a matter of seconds, we will instantly be able to access and assess millions of pieces of data on almost any topic. The Internet, the go-to source to conduct research and answer any question serious or frivolous, delivers the ability to arrange and organise our daily lives. Instantaneous research helps us with personal, informed decision-making as well as educating us and helping us make specific lifestyle choices. The list of life-altering, or some may say, life-enhancing applications are mind-blowing when put in perspective. Take travel as an example. Researching a holiday destination, finding accommodations, sourcing and booking door to door transportation, researching and building your trip itinerary, where you will visit, where you will eat and even checking out the anticipated weather conditions before you pack means you can organise the perfect trip in a short period of time from anywhere. The list of examples doesn’t end there and...