Tag: Best practices

COVID Communication

Senior Living Email Best Practices

For the loved ones of residents in senior living, concerns about the coronavirus have not yet abated, even as states reopen and life gradually returns to “normal.” Residents in communities are at a higher risk for COVID, and restrictions on visits remain in place to protect them. So it’s not hard to see why family […]

News

3 Questions to Ask

Vendors: Assets or Liability?

There are several factors that can influence a change in a property’s performance. The economy and market conditions are often the largest influences that are beyond your control. Smaller and more controllable factors, like vendor selection, may influence your success as well. If you haven’t evaluated your vendors’ performance since striking the contracts, now is […]

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Purchasing Power

Online Reviews Fuel Decisions

Have you ever decided on purchasing a product online or going to a new restaurant as a direct result of an anonymous user’s review? As the popularity of various shopping or social platforms rises–such as Amazon or Yelp–so does the importance of online reviews. Studies show that at least 90 percent of people say that […]

Marketing

Native Marketing

Social Media Languages

Native marketing is a term that Gary Vaynerchuk made popular in his book, “Jab, Jab, Jab, Right Hook.” The term describes how social media marketing must be customized for each platform. As you can imagine, becoming an expert on two or three platforms takes time and money, which are two resources that marketing departments rarely […]

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Build Smarter

Or it's free

Building a house is nothing like ordering a pizza over the phone. But maybe it should be. With few exceptions, restaurants order ingredients and supplies in advance. They create a menu of offerings and then take orders over the phone based on the menu listings. Substitutions are made when the order is placed. Once the […]

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7 Security Tips

Sept. is Safety Month

September is REALTOR Safety Month, an excellent opportunity to spread awareness about security and safety issues facing our industry. The list below highlights seven safety tips that can keep you safe while working and networking online. Review your company’s internet policy and stick with it. We understand that policies are absolutely positively boring but they […]

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Customer Satisfaction

For commercial real estate

Keeping tabs on customer satisfaction at an office building, retail center or apartment community is a never-ending task. Almost any encounter with a tenant or resident presents an opportunity to find out where the room for improvement exists. And there is no substitute for face-to-face contact when it comes to finding out what is on […]

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Learning from the Stars

Lessons from industry achievers

The commercial real estate industry can learn a lot from its rising stars. Still young enough to be idealistic and take advice from their mentors, industry under-40—and sometimes under-30—achievers are able to turn it into successful business. Unfortunately, it is human nature to forget or lay aside ideals with age and experience—but doing so may […]