Tag: blogging

Blogging 101: Pt 5

Sharing Your Content

On our previous post, there were a few loose ends to tie before hitting publish on your blog post. Once those important details are complete, you are ready to share your content with the world via social media! Why Use Social Media to Share Content? Without social media marketing and SEM services, the only way […]

Marketing

Blogging 101: Part 4

3 To-Dos Before Publishing

Once you add great media to your blog post, you’re almost ready to hit publish! There are three tidbits that will help readers find your blog post and bring greater return on your investment. Add Categories and Tags Categories and tags are primarily used to organize your content and make it easier for readers to […]

Marketing

Blogging 101: Part 3

Creating Great Images

Once you’ve chosen a blogging platform and written content, the next step in creating an engaging blog post is to include great media. Media includes visuals such as photographs, infographics, illustrations, and videos. For today’s post, we will focus on photography. Most modern smartphones are adequate to take a great image for blog posts and […]

Marketing

Blogging 101

Picking the Perfect Platform

You hear it all the time: to improve your organic ranking with Google, you need frequent, fresh content for your website. Blogging is a common best practice for keeping new content on your site while connecting with your residents. But how do you start a great blog? First, you need to select your blogging platform. […]

Marketing

Skip These Social Media Missteps

Set up for success

You’ve created profiles and set aside ample time to update your social media, but you’re still not getting the traffic and following that you desire. What’s a social media novice to do? Social media has so many moving parts, so many variables, that it may seem impossible to get a grip on what to change […]

Marketing

Commercial Content

Colliers' Blog

Content marketing in the commercial real estate realm makes sense, from a PR perspective. Why not showcase the expertise of investment, development or brokerage leadership with smart writing about trends and business practices? For many companies, it’s a nice idea that might encounter many logistical hurdles a long the way. So a relatively new blog […]