Bloom Senior Living has a simple, yet aspirational mission: to help residents flourish. The family-owned and operated company, started in 1963, is dedicated to helping seniors live full, meaningful lives. But just as important as it is to make sure residents feel like family, at Bloom, staff members feel like family too. The leadership team has made creating a nurturing company culture their priority, because they believe if the culture is right, everything else—including delivering on their brand mission—will fall into place. That’s why it’s critically important to Tony Kantor, principal and director of finance, and Brad Dubin, principal, director of acquisition and general counsel, to create an office where employees feel valued and have all the resources they need. With eight communities across five states, Bloom began using Yardi to create a scalable business model that put people first. “We wanted a fully integrated product, one system throughout the entire cycle. It’s more seamless and efficient for our team, who already have to learn lots of different systems. Streamlining is a major benefit,” Dubin explains. It’s that efficiency that’s helped the company’s 40 Yardi users simplify processes and eliminate tasks in order to do what they love most: deliver great customer service to residents. “We use Yardi for everything,” says Dubin, who handles Bloom’s marketing and sales. “As soon as we get a prospect, we enter them in the system and start tracking all their data. All the calls, all the marketing activity. Sales one hundred percent relies on the CRM system. I can’t imagine not having it.” What the team likes most is the structure the software has helped create. Having an automated process takes the guesswork out of the sales cycle and keeps prospects moving through the pipeline. “It’s helped us systemize the...

There is both a touching family story and a caring resident focus in practice at the senior living residences operated by Yardi client Bloom Senior Living (f/k/a Bloomfield Senior Living), which operates senior care communities in Indiana, Ohio and South Carolina. Bloom’s parent company, Kandu Capital, LLC also owns independent senior residences in Southern California and Arizona, and has acquisitions pending in the Southeast. In the rapidly growing market for residential memory care services, the Bloom model is both personal and heartfelt. The approach may stem from the company’s history. Founder Richard Tischler, a hard-working family man who still comes to the office five days a week at age 98, built a nursing home business with the support of his late wife Ruth, who in her later life suffered from Alzheimer’s disease. Her illness, and the experience of finding a suitable living facility to meet her needs, had an immediate impact on the Bloom approach to care. With Richard’s two sons-in-law (Howard M. Dubin and Mitchell A. Kantor) and three grandsons (Bradley E. Dubin, Scott M. Kantor and Tony Kantor) involved in growing and efficiently operating the family’s seniors housing portfolio, the company strives for the highest quality care and a top-flight customer service experience. They want families and residents to find the type of residential experience, exceptional care and resulting peace of mind that they sought when Ruth Tischler became ill. She and Richard are considered the company’s “Chief Inspiration Officers,” a fitting title. “We went through the process of looking for (a care community) for her and seeing what was out there while we were doing our own search. We looked at it not just from the perspective of being an operator, but from being a family member. We stood in those...