Get Living creates exceptional communities and neighbourhoods across the United Kingdom. Places where people can live their best lives, homes they feel they belong in, and communities they can connect in with people. The team at Get Living understand the important role technology plays in connecting residents to their communities and that delivering exceptional resident experience goes hand in hand with adopting efficient technology. We caught up with Chris Armstrong, Chief Experience Officer and Steven Osei Head of Brand Experience of Get Living to ask them how they use Yardi’s technology to improve resident experiences and business processes. “We’ve been working with the team at Yardi since 2016/2017, using a wide variety of the solutions they provide, across the entirety of our estate. We invested heavily into Yardi’s solutions to help us grow as a business and to really deliver consistency of experience,” commented Chris Armstrong. Osei expressed that since utilising Yardi’s technology, the team at Get Living have been able to reduce the steps in the applicant journey by 300%. He also explained the importance of adopting technology to achieve Get Living’s growth goals, “As a growing and scaling business with the aspirations of having 12 to 15,000 homes it’s imperative that we have the tools in place that enable us to display real time availability of homes that we have available”. Armstrong also commented that over 4,500 of their residents are registered on the RentCafe Resident App which has given their residents the platform to interact with them on a 24/7 basis, “It’s always there for them, it’s always on.” Armstrong explained that they monitor resident satisfaction by surveying residents using the resident app; freeing up their teams to focus on hands-on customer service. “The best technology is the technology that you don’t know is there, it fades into the background. That’s why we work really hard with Yardi as a partner to make that technology seamless and easy for our teams and our customers to use.” As well as explaining how Yardi’s technology currently benefits their staff and residents, Armstrong also detailed future adoption plans which will see improvements in procurement process and allow for more flexible leasing with Yardi’s technology. Watch the...
Rollouts That Rock
Yardi eMAR + Guardian Pharmacy
For senior living communities, rolling out a new system interface is no simple feat, especially for a service as crucial as electronic medication management. And when you consider that pharmacy partners must be involved too, it’s not hard to see why implementations are often tricky. But that doesn’t mean they can’t go smoothly. Our Yardi eMAR team has years of hands-on experience in software implementation and building close relationships with both community and pharmacy staff. Where other software vendors may cut the pharmacy out of the process, we prefer to show caregivers how things work with a representative from the pharmacy right there with us. Implementation collaboration We’ve found that bringing everyone on site for the initial implementation helps the communities and pharmacies understand the workflow better. Since they can walk through the processes together, they get a clearer view of how the other side handles a medication order. Of course, if issues crop up down the road, we’re always happy to help out. “Yardi is always extremely responsive. I get answers very quickly and action very quickly,” said Taylor Smalling, manager of account support and enterprise projects at Guardian Pharmacy Services. “That enhances the quality of the relationship and helps build trust.” Guardian, the nation’s third-largest long-term care pharmacy, is part of the Yardi Pharmacy Network. We’ve integrated their pharmacy software with Yardi eMAR for real-time medication information sharing and automated prescription fulfillment. So when it comes time to implement the interface at a new community, the setup is much simpler. “With Yardi, we are usually in touch with one or two people. We can work with them directly to get all of the interface components set up,” said Taylor. “It’s a really efficient process, and I think it pulls in the right...
Senior CRM in Use
At Colorado's Golden Pond
Occupancy in senior living may be trending low, but some providers are up to the challenge. Case in point, Stage Management. With a little help from Yardi Senior CRM, this senior housing owner and operator has fast-tracked its sales cycle and boosted its occupancy rate. “With Yardi Senior CRM, we can see where we are in our sales cycle and what activities we need to complete to help move more people in the door,” said Troy McClymonds, partner at Stage Management. “Our numbers prove that over and over again.” Meet Stage Management Based out of Centennial, Colorado, Stage Management is committed to care. “Our mission for staff is care comes first. We’re not a real estate business — we’re a care company,” said McClymonds. This focus on quality care is clear at Stage Management’s full-service retirement community, Golden Pond, which offers 115 units of independent living, assisted living and memory care in Golden, Colorado. The staff encourage residents to follow their interests while providing comforts to make everyone feel at home. Paperwork presents challenges When new prospects used to walk in the door at Golden Pond, front-desk staff would capture their information on paper cards, making handwritten notes on the back. The hand-off to sales took extra time as a result. When prospects did decide to move in, they were asked to share similar information repeatedly. “There was a lot of duplicate work,” said McClymonds. So Stage Management turned to Senior CRM. The senior living sales and marketing solution ties the resident record together from lead to lease, so staff at Golden Pond no longer need to re-enter details or search through paper files. Measurable, profitable results Thanks to Senior CRM, the paper trail is now just a memory for Stage Management. The mobile,...
Case Study
RentCafe Reach + Westdale
A case study reveals the rewarding results of a Yardi-led search engine optimization (SEO) and search engine marketing (SEM) campaign for Westdale, a national real estate investment and property management company. Using RentCafe Reach, Yardi tested, analyzed and optimized mobile ad campaigns for Westdale to produce fast results. These included a 160% increase in leads, 81% of which came from mobile devices like tablets and phones! About Westdale Westdale is headquartered in Dallas with six regional offices through the country. It focuses on acquiring, managing and developing investment opportunities and oversees approximately 200 properties in more than 30 cities. Westdale’s goal during the campaign was to work with Yardi to differentiate its communities from the competition and reach more potential renters. Process The case study focused on a RentCafe Reach campaign targeting rental leads. For Westdale’s campaign in a competitive Class A apartment rental market, Yardi researched, planned and executed SEO and SEM strategies to improve lead generation from organic and paid search results. Yardi is a certified Google AdWords partner, and RentCafe Reach campaign management is executed by Google AdWords Certified Specialists. This campaign used expanded text ads and other Google AdWords products. Conversion tracking throughout the campaign was used to support data driven marketing decisions. Results & Metrics The combination of SEO and SEM tactics created a large footprint in search results for Westdale, driving more qualified lead candidates. As a result, Westdale saw a significant improvement in the quality of both online and offline conversions at a lower cost. 160% increase in leads 66% increase in conversion rate 56% reduction in cost per lead Westdale’s Takeaways “When properties experience issues with low occupancy, combining SEO and AdWords brings immediate results,” said Jaymz Yates, director of technology at Westdale. “Yardi has fined...
