Property management chatbots have been a hot topic lately, especially for multifamily rentals. A chatbot can meet renters’ increasing demands for digital communication and capture more leasing opportunities, but only if it’s used wisely. First, we’ll talk about why you should consider “hiring” a chatbot if you don’t have one on staff already. Then, we’ll show you three things your apartment rental chatbot should be able to do. Finally, watch a short video to get chatbot tips from expert marketer Drew Davis, who spent months talking to chatbots in different industries to see what works and what doesn’t. Why a chatbot? Employing a chatbot as part of your customer experience team can ensure you never miss an incoming leasing opportunity, day or night, and it frees up onsite staff to focus on assisting applicants and residents. If you don’t have a chatbot yet, you’re probably losing leases to competitors that do. That’s because customers expect instant and accurate answers to their questions. They hate waiting. In fact, in a survey on response times that included more than 3,000 customers, 88% of respondents expected a response within an hour, with 33% of them saying they expect an answer in 15 minutes or less. Is that realistic for your agents, especially when you factor in after-hours contacts? Probably not. That’s where a chatbot comes in handy. But do people really want to talk to a bot? Recent data says they do. The 2020 NMHC/Kingsley Apartment Resident Preferences Report found that 48% of renters say they would use a chatbot in their next rental search. That number is anticipated to grow as chatbot adoption becomes increasingly common across multiple industries. A 2019 report by Chatbots Life predicts that chatbots will handle 85% of human interactions online within...