Drones are unstoppable. Within the next one to three years we’ll receive our orders via drones if the private sector and government work hand in hand. Giants like Google and Amazon, and Wal-Mart have all announced working on developing their own fleet of drones to ship orders. The main setback remains the number of regulatory issues which need ironing out first. Currently, businesses interested in flying drones for commercial purposes need to seek approval from the Federal Aviation Administration on a case-by-case basis. Furthermore, under current drone rules, companies aren’t allowed to fly drones at night and drone operators can’t fly more than one drone at a time—well, except for the special show Intel prepared in collaboration with Ars Electronica Futurelab near Hamburg where four drone operators had each 25 drones under their command. You can watch the thing of beauty in the below video. Earlier this year, FAA Administrator Michael Huerta announced that the government plans to finalize its drone rules for commercial operations by late spring. The FAA enlisted a handful a drone makers, industry advocates, and retailers such as Google to help create the registration system and rules. The respective registration system came online in late December; since then 181,000 drones have been logged in its database. Google has been exploring the use of drones for deliveries over the past three years. Research continues under Dave Vos, head of Google X’s Project Wing experimental drone delivery program. At an aviation industry event in Washington, he stated that drones will be safer than general aviation and that they’ll operate quietly enough so as to not disturb anyone. According to Vos and his Jetsonian vision, people will eventually be transported from one point to another via autonomous airplanes. “Moving people and stuff around...
Emoji Marketing
Speaking The Universal Language
Do you speak emoji? If you don’t, you might be finding yourself increasingly in the minority as emojis—defined by Google as “a small digital image or icon used to express an idea, emotion, etc., in electronic communication”—gain momentum as a form of universal, nonverbal communication. These sometimes-silly little pictures are being embrace by more than just Millennials as a way to express feelings, moods, actions, and more in a way that transcends language boundaries. A recent study by Emogi found that 92% of online consumers use emoji. The report found that people use emoji to help them be more accurately understood. It also looked at the connection between emoji and digital advertising. Of course, researchers aren’t the only ones who’ve noticed emoji use on the rise. Social media platforms and even retail brands have found exciting new ways to leverage the popularity of emojis in 2015. Brands That Embraced Emojis In 2015 Instagram allows emojis as hashtags. In April, Instagram released an app update that enabled users to include emoji in hashtags with the reasoning that “…just as we share photos and videos, we use emoji to communicate emotions and feelings in ways that anyone can understand, regardless of language or background.” Dominos lets hungry people order pizza by emoji. The future is now, people! This past May, Domino’s debuted a system that allows customers to order pizza simply by tweeting the pizza emoji to @Dominos, followed soon after by the ability to order by text too. Ready for a pizza party? Here’s your how-to guide. Chevy publishes a press release… written entirely in emoji! Chevy’s June press release about the 2016 Chrevrolet Cruze was issued in emoji form with the hashtag #ChevyGoesEmoji, sparking a wave of funny decoding attempts across the Internet. They...