Desperate times call for creative solutions. The city of Allentown, Pennsylvania faced a multimillion-dollar deficit, high crimes rates, and a dwindling population. A unique approach to capital investment saved the city, producing what the mayor calls “Allentown 4.0.” William Billowitch, Controller, City Center Investment Corporation, sits down with Yardi to explore the organization’s singular approach to development. Built from Necessity The city of Allentown, the third largest city in Pennsylvania, descended into a rut during the recession. Its blighted neighborhoods became a hotbed for crime. While neighboring cities gradually pulled out of their recession lows, Allentown continued to descend. In the effort to save the town, local leaders and visionaries from the public and private sector worked together to draft a revitalization plan for the urban core. With that plan in mind, real estate development firm City Center Investment Corporation created City Center Lehigh Valley. The mixed-use complex is helping to transform downtown Allentown into one of America’s most vibrant urban communities. It is a regional center of excellence for business, culture and metropolitan living. “Our objective is to stimulate downtown, the economy. We use pretty much almost all Pennsylvania labor, all Pennsylvania products, to build,” says Billowitch. With Allentown’s new arena, PPL Center, at its core, City Center includes more than 1 million square feet. The campus includes three Class A office towers, the Renaissance Allentown Hotel, STRATA East and West residential buildings, The Shops at City Center, upscale restaurant space and a co-working space called Velocity. The seven-story office building, One City Center, was the first installment of a 10-year master planned project. In addition to office space, it is home to a sports performance and fitness center. One City Center is currently fully leased. “Since then, we’ve opened a building every...