demographic marketing

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What Students Want

In the 2020 National Multifamily Housing Council & Kingsley Apartment Resident Preferences survey, 373,000 residents living in 5,336 communities across the U.S. shared their feedback on what renters want. Millennial renters, particularly college-aged adults, expressed their most desirable features in rental housing. Hot topics for the year included parking, sustainability, health, and security. Amenities in […]

02 / 20 / 20

coworking space member personas

Member Personas

One of the most critical aspects to properly marketing your coworking space is building member personas. You could be doing tons of hard work and spending time and dollars on marketing, but if you’re not aiming at the right target, it could be all for nothing. Let’s take a look at how and why to build […]

02 / 07 / 19

Meet the Millennials

Millennial Shift

Homeownership has long been considered the basis of the American dream. Today, we are witnessing a massive shift in perspective, with young adults breaking away from tradition and rearranging their life goals according to personal preferences. Loosely defined as those aged 18 to 30, the financially-savvy, eco-minded, highly-educated Millennials are expected to change the face […]

03 / 04 / 13